Phani Challapalli

Director of Engineering

Bengaluru, Karnataka, India21 yrs 3 mos experience
Highly Stable

Key Highlights

  • Led engineering teams from 10 to 40+ engineers.
  • Developed large scale solutions for GPay and Amazon.
  • Managed diverse product portfolios across multiple domains.
Stackforce AI infers this person is a Backend-heavy Fullstack Engineer with extensive experience in E-commerce and Music Streaming.

Contact

Skills

Core Skills

Software DevelopmentTeam ManagementProduct ManagementE-commerce

Other Skills

Strategic VisionServer SideDistributed SystemsSOAScalabilitySystem ArchitectureWeb ServicesObject Oriented DesignAlgorithmsData StructuresScrumAgileSoftware DesignOOPAgile Methodologies

About

Engineering Leader, currently with Google "GPay" since 2+ Years. Prior to this, worked at Amazon for 14+ Years in different domains. Developed large scale solutions for Recurring Payments at GPay; Amazon Music, Global Selling - Pricing & Listing, Enterprise Merchants, Checkout and more. Built and scaled teams from 10+ to 40+ Engineers as a Sr Manager, Software Development. Developed people into Managers, Sr SDEs, TPMs etc.

Experience

Coupang

Director

Oct 2025Present · 5 mos · Bengaluru, Karnataka, India

Google

Sr Engineering Manager

Jan 2022Oct 2025 · 3 yrs 9 mos · Bengaluru, Karnataka, India

Amazon

4 roles

Senior Software Development Manager

Promoted

Apr 2017Jan 2022 · 4 yrs 9 mos · Hyderabad Area, India

  • Between Sep 2020 to now, Amazon Music
  • Managed an org of 50, with 3 direct and 2 indirect Eng Managers, 2 TPMs, 4 L6 SDEs
  • Managed portfolio of 4 products in Music - MP3 Music Store, Music Experience on Amazon Shopping site, Local Product Needs for IN and JP localalized music and International Music Expansion.
  • Between Sep 2019 to Aug 2020, Alexa Data Services
  • 1. Development Data Ingestion Architecture
  • 2. Development of Privacy and Controls
  • Between 2017 till Aug 2019, Sr. SDM, Amazon Global Fulfillment Services & Logistics, Amazon.com
  • Achievements
  • 1. Cross Marketplace Pricing Rules Launched for Pan EU sellers to Expand Selection across Europe,
  • 2. Built the foundation for Global Selection Expansion.
  • 3. Seller applications to book and manage Global Shipments & Logistics
Strategic VisionServer SideSoftware DevelopmentTeam Management

Software Development Manager

Promoted

Apr 2012Mar 2017 · 4 yrs 11 mos · Hyderabad Area, India

  • Between 2012 to 2015, SDM-II, Webstore, Amazon.com
  • Achievements in Webstore:
  • 1. Webstore Catalog Manager - Scaled, enabled many features like auto-categorization, re-vamped the inventory management software for Webstore Sellers
  • 2. Webstore Buyer Experience and Checkout Pipeline - Upgraded the Website Platform, Improved Authentication for Checkout like Captcha
  • 3. Launched Webstore Buyer Experience and Checkout for Germany, including the new payment methods like Direct Debit
  • 4. Webstore Developer APIs for Next Generation Webstore Platform
  • Between 2012 to 2015, SDM-III, Amazon Global Selling, Amazon.com
  • Achievements
  • 1. Seller Central Localization for many other languages
  • 2. Competitive Pricing for Amazon Global Sellers
Server SideSoftware DevelopmentE-commerce

Software Development Engineer II

Apr 2009Mar 2012 · 2 yrs 11 mos · Hyderabad Area, India

  • Gift wrapping and gift messaging Service
  • Tech Lead for this service
  • As part of major re-architecture of ordering platform, designed and implemented the end-to-end gift functionality for checkout pipeline using new Ordering platform.
  • Shopping Cart Service
  • Owner of the Tier-1 service from last 1+ years.
  • Leading projects implementing multiple business features in this area.
  • Created the initial version of design for re-architecture of Shopping Cart service.
  • Order Rate Monitoring system
  • Part of the design group for this system
Server SideSoftware Development

Software Development Engineer

Jun 2007Mar 2009 · 1 yr 9 mos · Hyderabad Area, India

  • Third Party Payment System:
  • This system manages the payments accounts, transactions, fees collected, amount receivables, disburses the payments for sellers and processes refunds for the sellers.
  • This system was used in USA, Canada, France, Germany, UK and Japan. Millions of sellers used this system to sell their products on Amazon.
  • Ownership of this system was transitioned to me in November, 2007
  • Run this system as Owner, completely from India with team of 2 Engineers
  • Have been the single point of contact for 3 years
  • Migrated all the millions of sellers managed by this system to a new system gracefully without any issues.
  • Got promoted to SDE-II for the projects delivered and maintenance for this system (the first from Ordering Department to be promoted from Hyderabad).

Motorola

Software Engineer

Aug 2004May 2007 · 2 yrs 9 mos · Hyderabad Area, India

  • In Motorola, I have worked in the Data Networking domain.
  • I was part of the team which worked on Linux based mobile phones to establish/terminate GPRS (within phone and also phone as modem for PC/Laptop), CSD connection, transfer of data over these connections. Part of different data transfer related features for mobile phones over different transports like GPRS, CSD, for both 2G and 3G features - like IMS, SIP, context creation, disconnection, APN access control for 3G Data etc.
  • My work is mostly in C, C++, Linux (threads, socket communication) in technologies like GPRS, CSD feature implementations using 3GPP specs of 2G and 3G.

Education

Indian Institute of Technology, Madras

M Tech — Computer Science

Jan 2002Jan 2004

Koneru Lakshmaiah College of Engineering

B.Tech — Computer Science Engineering

Jan 1998Jan 2002

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