Manali Kulkarni

Digital Marketing Specialist

Mumbai, India13 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Scaled Neo's traffic from 0 to 200K monthly users
Achieved 70%+ revenue contribution through SEO
Awarded Titan Rising Star of the Year – 2024

Stackforce AI infers this person is a Digital Marketing Expert specializing in SaaS growth strategies.

Contact

Skills

Core Skills

Digital MarketingSeo

Other Skills

Google AnalyticsPaid MediaSocial Media MarketingTeam ManagementLead GenerationDigital PromotionsLead NurturingContent StrategyCampaign ManagementCustomer EngagementProject ManagementClient CommunicationSMOLink BuildingKeyword Research

Experience

Titan

2 roles

Digital Marketing Lead

Promoted

Jul 2022 – Present · 3 yrs 8 mos

Neo
Strategy and Growth: Directed the full-funnel digital strategy for Neo (SaaS), managing the P&L, a 4-person team, and agency partners to drive high-impact acquisition, retention, and business growth.
Built Neo's SEO from scratch, scaling traffic from 0 to 200K monthly users and expanding international market presence; secured 70%+ total revenue contribution and high-authority placements.
Next-Gen Search Optimisation: Led AEO/LLSM optimisation, gaining Google AI Overview inclusion and growing brand mentions from 0 to over 1,000.
Paid Media & ROI: Designed and scaled paid campaigns (Google/Meta), achieving a sustained 50% ROAS while running targeted LinkedIn ABM campaigns from scratch.
YouTube Strategy: Developed and executed the YouTube content strategy to drive engagement, brand recall, and visibility.
Reddit Marketing: Built and executed a successful Reddit Marketing strategy to generate community buzz and awareness.
Social & Influencers: Drove social media and influencer marketing strategy, significantly boosting community engagement and reach.
Titan
Scaled Titan's organic search presence from 0 to 100K monthly traffic.
Managed top-of-funnel lead generation and sales prospecting efforts.
Executed targeted Account-Based Marketing (ABM) campaigns via LinkedIn.
Achievements, Awards & Recognition
Scaled Neo from 0 to a certain million in Lifetime Value (LTV) in 2 years
Achieved a total user LTV of certain millions, with 70% driven via SEO
Work featured in a case study for Neo’s organic growth and digital strategy
Awarded Titan Rising Star of the Year – 2024
Honoured as Titan Culture Champion of the Year – 2023

SEOGoogle AnalyticsPaid MediaSocial Media MarketingTeam ManagementDigital Marketing

Senior Digital Marketing Strategist

Nov 2021 – Jul 2022 · 8 mos

Kalpataru limited

Digital Marketing Manager

Oct 2019 – Oct 2021 · 2 yrs · Mumbai

Contribute to the company revenue through digital media activations.
Manage and strategize end to end digital promotions for Luxury projects of Mumbai, Hyderabad, Indore and Pune.
Generate digital MIS and share the insights of month on month digital performance of all Kalpataru Projects directly to MD
Improve organic presence of Kalpataru as a brand by managing SEO and Google my business for all projects.
End to end implementation of WhatsApp for business to improve lead nurturing process. -Contribute towards digital transformation using online technologies like VCalling, WhatsApp for business and online booking during COVID 19 lockdown.
Strike a fruitful deal and manage the performance and implementation of real estate online portals.

SEODigital PromotionsLead NurturingDigital Marketing

Anarock property consultants private limited

Digital Marketing Manager

Jul 2018 – Apr 2019 · 9 mos · Mumbai, Maharashtra, India

• Ideate and manage end-to-end digital promotions/campaigns on different platforms (web & mobile) for various developers • Increase probable customers by improving key metrics like cost per lead, cost per qualified lead, cost per site visit and cost per booking • Visiting the site and accordingly design communication strategy for lead generation campaign. • Ideate and generate shareable content for social promotions. • Planning and executing the digital budget dispersion across various platforms.

Digital PromotionsLead GenerationContent StrategyDigital Marketing

Oberoi realty

Digital Marketing Consultant

Jun 2016 – Jul 2018 · 2 yrs 1 mo · Mumbai Area, India

Ideate and manage end-to-end digital promotions/campaigns on different platforms (web & mobile).
Ensure implementation and execution of campaigns by coordinating with digital agencies and internal teams.
Analyze online behaviors, competition & turning them into action plans to improve customer engagement.
Increase probable customers by improving key metrics like cost per lead, cost per site visit and website leads.
Ideate and generate shareable content for social promotions.

Digital PromotionsCampaign ManagementCustomer EngagementDigital Marketing

Zycus

Assistant Manager Marketing and Communication

May 2014 – May 2016 · 2 yrs · Mumbai Area, India

Manage entire TOFU (Top of The Funnel) marketing.
Manage end-to-end digital promotions/campaigns on different platforms (web & mobile).
Implement digital marketing plans and carry out competitive analysis.
Ensure profitability by generating qualified leads through SEO, SMM & SEM.
Ideate and optimize landing pages from analytics and UX perspective.
Execute Facebook, LinkedIn, Twitter and Google campaigns.
Manage lead nurturing campaigns through Eloqua.

Digital PromotionsLead GenerationSEODigital Marketing