Lydia Korndewal

Business Development Executive

Amsterdam, North Holland, Netherlands7 yrs 9 mos experience

Highly Stable

Key Highlights

Led global marketing operations for QuillBot.
Increased revenue by over 50% YoY at Scribbr.
Expert in cross-functional collaboration and operational efficiency.

Stackforce AI infers this person is a SaaS marketing operations expert with a strong focus on data-driven strategies.

Contact

Skills

Core Skills

Marketing OperationsData AnalysisIntegrated PlanningBusiness OperationsCross-functional AlignmentProduct DevelopmentRevenue GrowthOperational EfficiencyCommunity ManagementCustomer SuccessOperational Support

Other Skills

AnalyticsCampaign PlanningStrategyProject Stakeholder ManagementCross-functional CollaborationsStrategic PlanningProject ManagementMarketing StrategyProduct ManagementGrowth StrategiesOperations ManagementCustomer ServiceComplaint ManagementBrandingCustomer Lifecycle Management

About

I’m a doer, dot connector, and proactive problem solver — passionate about AI and driving growth by connecting strategy, data, and execution. With experience across customer success, operations, product, and marketing, I thrive on cross-functional collaboration and building systems that scale. At QuillBot (part of Learneo Inc.), I lead global marketing operations — aligning analytics, campaign planning, and strategy across teams in the US, Europe, and India. I focus on optimizing processes, improving reporting frameworks, and enabling data-informed, scalable marketing decisions. Previously at Scribbr, I was part of the company’s growth journey from startup to global EdTech brand, focusing on optimizing workflows for a 700+ freelancer network and improving operational efficiency through automation. I’m energized by international collaboration and transforming complexity into clarity — building marketing operations that help teams move faster, think bigger, and achieve meaningful results. Tool & platform use: Slack, Asana, Notion, Amplitude, Customer.io, Partnerstack

Experience

Quillbot

3 roles

Global Marketing Operations Manager

Promoted

Oct 2025 – Present · 5 mos

Leading global marketing operations, analytics, and AI-driven workflow automation to drive cross-functional efficiency, data-driven decision-making, and strategic alignment across international campaigns.
Building intelligent systems for reporting, forecasting, budget optimization, and scalable campaign execution across XFN teams.

AnalyticsCampaign PlanningStrategyMarketing OperationsData Analysis

Senior Global Marketing Operations Specialist

Sep 2024 – Sep 2025 · 1 yr

Driving global marketing operations and cross-functional projects.
Leading analytics-driven decision-making, integrated planning, lifecycle marketing, budget management, and global campaign execution to support scalable growth.
Tools: Asana, Notion, Customer.io, Amplitude, PartnerStack

Project Stakeholder ManagementCross-functional CollaborationsMarketing OperationsIntegrated Planning

Business Operations Specialist

Jul 2023 – Sep 2024 · 1 yr 2 mos

Coordinating and executing business operations and post-merger integration initiatives following the QuillBot–LanguageTool–Scribbr merger.
Partnered with leadership to define company vision, mission, and cultural values, aligned cross-functional workflows and consolidated tool stacks, and multi-country operational execution for European onsite events.

Strategic PlanningProject ManagementBusiness OperationsCross-functional Alignment

Scribbr

3 roles

Product Manager

Promoted

Sep 2021 – Jun 2023 · 1 yr 9 mos · Amsterdam, North Holland, Netherlands

Increased net new revenue of our Citation Editing and Paper Formatting services by +50% YoY by optimizing operational processes and product development.
Tools: Amplitude, Google Analytics, Hotjar

Marketing StrategyProduct ManagementProduct DevelopmentRevenue Growth

Operations Specialist

Promoted

Dec 2020 – Aug 2021 · 8 mos · Amsterdam, North Holland, Netherlands

Managing a pool of 30 freelance editors, specialized in additional services to our Proofreading & Editing service, such as citation editing.
Optimizing our operational processes, such as our order-assigning strategy.
Quality management of our Citation Editing service.
Community management.
Tools: Asana, Mailchimp

Growth StrategiesOperations ManagementOperational EfficiencyCommunity Management

Customer Success Specialist

Mar 2018 – Dec 2020 · 2 yrs 9 mos · Amsterdam, North Holland, Netherlands

While conducting my university master's program, I worked as a customer success specialist at Scribbr. In this role, I coordinated incoming student orders, assigning them to freelance editors, and handled customer questions and customer complaints. Additionally, I supported the Operations and Engineering department by conducting customer research to optimize our interface, such as our order upload process.

Customer ServiceComplaint ManagementCustomer SuccessOperational Support

Caro health

Research Intern

Feb 2020 – Jul 2020 · 5 mos · Amsterdam, North Holland, Netherlands

Second master's program internship: Conducting research on barriers and enablers for the adoption of eHealth in health care institutions.

Mcnv - for health and development in south east asia

Research Intern

Feb 2019 – Jun 2019 · 4 mos · Dong Ha, Quang Tri, Vietnam

For my master's program, I followed an internship in Vietnam at the NGO Medisch Commité Nederland-Vietnam (MCNV). The qualitative research I helped to conduct was done in collaboration with the Athena Institute at the VU University of Amsterdam.
Research topic: Effectiveness of nutrition interventions among ethnic minorities who live in rural areas in Vietnam.