Akanksha Tyagi — Digital Marketing Specialist

I’m passionate about turning complex life science and research into messages that drive real-world change. With 6+ years in marketing and communication strategy, I support the Laboratory Solutions Segment (LSS) and Bioscience Production Segment (BPS) for Avantor in India. My work lies at the intersection of science, research, business and communication executing integrated marketing initiatives that strengthen brand visibility, enable commercial teams and enhance customer engagement across the life sciences ecosystem. With a background spanning Biotechnology, Healthcare communications, public health initiatives promotions and B2B marketing, I bring strong understanding of scientific audiences, regulated environments and the importance of precision, credibility and governance in communication. I bring expertise in: 1. Strong cross-functional collaboration 2. Data-driven marketing execution 3. Clear, consistent brand and message delivery 4. High-impact customer and partner engagement Currently based in India and working within a global matrix environment Let’s connect if you believe that changing outcomes starts with changing how we communicate.

Stackforce AI infers this person is a Healthcare Marketing Specialist with a focus on Public Health Communication.

Location: New Delhi, Delhi, India

Experience: 6 yrs 3 mos

Skills

Public Health Campaign Management
Strategic Public Health Communication
Science Communication
Content Production
Health Policy & Public Health Advocacy
Molecular Biology Techniques
Project Management

Career Highlights

Over 6 years in marketing and communication strategy.
Expertise in integrated marketing initiatives for life sciences.
Strong understanding of scientific audiences and regulated environments.

Work Experience

Avantor

Marketing Communications Manager - India (3 mos)

SAAOL Heartcare Delhi

Medical & Public Health Communications (1 yr 8 mos)

WIKREATE WORLDWIDE PRIVATE LIMITED

Medical and Scientific Writer (Public Health) (1 yr 11 mos)

TRANSLATIONAL HEALTH SCIENCE AND TECHNOLOGY INSTITUTE

Research Fellow (9 mos)

Freelance

Freelance Medical & Public Health Communications Consultant (2 yrs 10 mos)

Adarsh Seva Samiti

Social Media Marketing Intern (1 mo)

YES FOUNDATION (India)

Media for social change fellowship (1 mo)

Education

Global Tobacco Control: Learning from the Experts at Johns Hopkins Bloomberg School of Public Health

Master of Science - MS at University of Kota

Bachelor of Science - BS at CCS (Chaudhary Charan Singh)University

Akanksha Tyagi

Digital Marketing Specialist

New Delhi, Delhi, India6 yrs 3 mos experience

Key Highlights

Over 6 years in marketing and communication strategy.
Expertise in integrated marketing initiatives for life sciences.
Strong understanding of scientific audiences and regulated environments.

Stackforce AI infers this person is a Healthcare Marketing Specialist with a focus on Public Health Communication.

Contact

Skills

Core Skills

Public Health Campaign ManagementStrategic Public Health CommunicationScience CommunicationContent ProductionHealth Policy & Public Health AdvocacyMolecular Biology TechniquesProject Management

Other Skills

Healthcare UX Writing & Design ThinkingPublic Health ResearchWritten CommunicationHealth AdvocacyNCD PreventionInterdisciplinary CollaborationVisual StorytellingMedical CommunicationsHealth Behavior Change StrategiesConcept DevelopmentProgram Planning & ImplementationHealth Informatics & Data VisualizationMultichannel content strategyMedEdUrban Health Initiatives

About

Experience

Avantor

Marketing Communications Manager - India

Dec 2025 – Present · 3 mos · Gurugram, Haryana, India · On-site

Saaol heartcare delhi

Medical & Public Health Communications

Apr 2024 – Dec 2025 · 1 yr 8 mos · New Delhi, India · On-site

Designed and implemented multi-channel campaigns for non-invasive heart care in 10+ centres, improving program awareness by 30% in 6 months.
Directed creation of 50+ content assets (press releases, fact sheets, video explainers, community stories) aligned with brand narrative.
Managed digital-first campaigns reaching 500K+ people, improving early screenings by 15%.
Partnered with creative agencies and internal teams to deliver integrated campaigns across social, digital, and community engagement channels.

Healthcare UX Writing & Design ThinkingHealth Policy & Public Health AdvocacyPublic Health ResearchWritten CommunicationHealth AdvocacyContent Production+24

Wikreate worldwide private limited

Medical and Scientific Writer (Public Health)

Apr 2022 – Mar 2024 · 1 yr 11 mos · Noida, Uttar Pradesh, India · On-site

Delivered digital health campaigns in India & West Asia on tobacco control, nutrition, and pandemic awareness, reaching 1M+ audiences.
Authored 25+ policy briefs, newsletters, and creative communication assets, driving a 40% increase in digital traffic for client platforms.
Managed creative partners and timelines for multi-format content production (blogs, video scripts, social media).
Developed capacity-building content for 800+ frontline health workers, scaling communication effectiveness.

Healthcare UX Writing & Design ThinkingWritten CommunicationHealth AdvocacyContent ProductionInterdisciplinary CollaborationVisual Storytelling+9

Translational health science and technology institute

Research Fellow

Jan 2021 – Oct 2021 · 9 mos · Faridabad, Haryana, India

Thesis titled: Hepatoprotective herbs and ROS formation in HEPG2 Cells.
Conducted experiments and researched about the Reactive Oxygen Species (ROS) formation and hepatoprotective herbs in NAFLD/NASH on hepatocellular carcinoma cell line.
Acquired knowledge and technical proceedings in handling of research animals (mice), maintaining cell lines and cultures , molecular biology techniques i.e. flow cytometry, immunoassays etc.
Identified potential errors and simplified the experiment protocols for better conclusive results.

Molecular biology techniquesGood Laboratory Practice (GLP)Literature ReviewsStatistical Data Analysiscell line culture and maintainanceCell bioassays+3

Freelance

Freelance Medical & Public Health Communications Consultant

Nov 2019 – Sep 2022 · 2 yrs 10 mos · New Delhi, Delhi, India

Produced multilingual creative content frameworks for WHO-aligned campaigns on maternal-child health and pandemic preparedness.
Supported 15+ proposals and strategic communication inputs, enabling 5 funded grassroots projects.
Created storytelling-driven education materials across 12 Indian states, improving engagement in low-literacy populations.

Healthcare UX Writing & Design ThinkingHealth Policy & Public Health AdvocacyWorkshop & Training FacilitationLiterature ReviewsWritten CommunicationData Mining+11

Adarsh seva samiti

Social Media Marketing Intern

Jul 2019 – Aug 2019 · 1 mo · New delhi

Advertised project goals on social media handles, planned virtual workshops, organised campaign activities in targeted locations.

Online MarketingSocial Media MarketingWorkshop & Training FacilitationVisual StorytellingAdvertisingContent creation and writing+1

Yes foundation (india)

Media for social change fellowship

Jun 2019 – Jul 2019 · 1 mo · New delhi · On-site

Completed fellowship through YES Foundation with NGO (Adarsh Seva Samiti) on government project that required content writing, social media marketing, workshop designing, communication and collaboration.

Online MarketingHealth Policy & Public Health AdvocacyWorkshop & Training FacilitationVisual StorytellingCommunicationWorkshop Leadership+2