Matt Bradbeer MIET — CEO
My digital journey began in the dotcom boom, building early eCommerce experiences for Buy.com and John Lewis. This foundation led to online leadership roles at Waterstones and Barclays, where I spearheaded digital transformation and ran end-to-end market-leading businesses. I have worked for start-ups with small agile teams and just an idea to run with, through to massive corporate organisations where I led a team of 2,000+ people and was responsible for over £7bn annual sales of services and products. Along the way, I've co-founded successful ventures in consulting, publishing and technology. In the last 12 years, I've worked for industry leaders like Publicis.Sapient, EPAM, and Capgemini to deliver client-focused strategy and change in the commerce and CX world, working with a lot of clients across multiple verticals. In August 2019 I sat in a pub with some good friends and we came up with the concept of the MACH Alliance. We spent the next 2 years planning, building and launching an organisation that, thanks to an amazing community of thousands and some incredibly talented people has grown beyond all of our initial dreams and vision. The MACH Alliance has redefined an industry on a global scale and is the foremost community and organisation for composable technology and business change. In February 2025 one of the good friends I sat in the pub with in 2019 introduced me to Una. Now we are building an incredible world of discovery for children across the world to learn about other cultures and make friends across the globe.
Stackforce AI infers this person is a leader in digital transformation and eCommerce strategy across multiple industries.
Location: London, England, United Kingdom
Experience: 28 yrs 1 mo
Skills
- Start-up Leadership
- Strategic Partnerships
- Business Strategy
- Digital Strategy
- Client Relations
- Business Development
- E-commerce
Career Highlights
- Led digital transformation for major corporations.
- Co-founded the MACH Alliance, redefining industry standards.
- Experience managing teams of over 2,000 people.
Work Experience
EPAM Systems
Growth Lead, Senior Director, Digital Services, EMEA (1 yr)
MACH Business Lead, Client Partner (2 yrs 6 mos)
Unomundi
Co-Founder (1 yr)
Capgemini
Head of Commerce - DCX (3 yrs 5 mos)
MACH Alliance
Co-Founder (6 yrs 2 mos)
Transform UK
Associate Director (1 yr 7 mos)
Hong Kong Buzz
NED (3 yrs 2 mos)
Publicis Sapient
Senior Account Director (1 yr 10 mos)
OgilvyOne Worldwide
Associate Director, Commerce (5 mos)
eGurus Ltd
Associate Consultant - Transform - Homebase (2 mos)
Head of eCommerce (Interim) Motel Rocks (8 mos)
Head of UK eCommerce (Interim) - GAME (3 mos)
Associate Consultant - Transform - Argos (1 yr 6 mos)
Business Consultant - Signet Group (7 mos)
Co-Founder (12 yrs 2 mos)
Barclays
Online Branch Director (Interim) (11 mos)
Indie Media Ltd
Co-Founder (11 yrs)
Waterstones
Head of Internet Operations (1 yr 10 mos)
Fopp
Head of IT & eCommerce (1 yr 5 mos)
Gizmondo Europe
Global Retail Operations Manager (1 yr)
John Lewis
Product/Project Manager - John Lewis Direct (2 yrs 10 mos)
Buy.com
Product Manager/Buyer (2 yrs 3 mos)
Comet Group Plc
Assistant Product Manager / Category Manager (1 yr 11 mos)
Education
BA (Hons) at Keele University
A Levels at Godalming College