Jun 2019 – Dec 2022 · 3 yrs 6 mos

• Leading a dynamic team of RMAs in super specialty therapy area of Women’s Health and earlier Neuropsychiatry. Few key activities being:
• 1. Differentiated KOL Advocacy and knowledge dissemination: Driving Digital Masterclass, Webinars, ISPs, Ad Boards, FGDs etc.
• 2. Strategic support to medico-marketing by robust insight mining thereby contributing to brand planning process
• 3. KOL Profiling for customized scientific engagement
• 4. Differentiated RMA led initiatives: Hands-on workshops on Robotic Head in management of Vertigo
• 5. RWE generation support
• 6. New product ideation and launch support: Sharing new product and life cycle management ideas, basis desk research and KOL interactions
• 7. Collaboration with various external and internal stakeholders and support to BU led initiatives
• 8. Support for clinical studies, pharmacovigilance as needed
• 9. Patient support programs

May 2016 – May 2019 · 3 yrs

• 1. Strategic contribution: Develop & execute the Brand Medical Strategy as defined in the Brand Plan. Understand the patient journey and identify unmet needs in Continuum of Care, Gathering TA scientific and market insights allowing anticipation of issues and opportunities
• 2. Impactful KOL advocacy: Spearheaded KOL profiling and Differentiated knowledge dissemination programs, led MCE across the country
• 3. Pill+ Service: Medically ideated and supported pill+ service programs, as a value proposition to HCPs for patient care
• 4. Patient Support Programs (PSPs): Ideated and supported many PSPs
• 5. New product ideation and LCM of legacy brands: Integral medical part of NPI team for identifying and evaluating new products as per unmet needs in TA, Partner with I&D/NPI/Regulatory for product development and approval process, Part of SEC meeting presentations to DCGI
• 6. Data generation: Drive the global and local research projects, Driving clinical studies (protocol development, Case report form, statistical analysis plan, clinical study report and manuscript development/review), Collaboration with Societies for development of Clinical guidelines, Consensus statements, White Paper in various key TAs
• 7. Strengthening sales capabilities: Provide support and training to the sales force and other departments as necessary
• 8. Work in a cross-functional, national and international team to maximize the value of the company's portfolio in country and at regional level

May 2014 – May 2016 · 2 yrs

• My job responsibilities include
• 1. Drive strategic Medico-marketing initiatives
• 2. Medical Resource personnel for all product related technical inputs
• 3. Spearhead the medico marketing activities for the brand promotion
• 4. Drive the global and local research projects, new molecules medical evaluation.
• 5. Develop and cultivate personal contacts with Key Users and Key Opinion Leaders (KOLs) across India
• 6. Promotional material approvals in strict accordance to SOPs
• 7. Local/Global product query management
• 8.Provide training, refresher courses to field force on therapy area healthcare products and related clinical aspects
• 9. Active involvement in Focus Group Discussions, Advisory boards, CMEs, conferences, etc.
• 10. Constantly monitor & report market dynamics to proactively counter changes in customer behaviors and competitors’ actions/ activities and update the management
• 11. Driving clinical studies related work in institution (protocol development, Case report form, statistical analysis plan, clinical study report and manuscript development/review)
• 12. Guiding respective Scientific Project Managers

Jun 2013 – Apr 2014 · 10 mos

• 1. Medical leadership Initiatives
• 2. Medical Resource personnel for technical inputs
• 3. Spearhead the medico marketing activities for the brand promotion
• 4. KOL development and management
• 5. Promotional material approvals in strict accordance to SOPs
• 6. Local product query management
• 7. Field force training
• 8. Assist Head, med affairs in routine work..