Anooja Bashir

Co-Founder

Kochi, Kerala, India14 yrs 6 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 20 years of experience in branding and marketing.
  • Founder of multiple successful startups.
  • Recognized speaker at national and international forums.
Stackforce AI infers this person is a Branding and Marketing expert with extensive experience in the startup ecosystem.

Contact

Skills

Core Skills

Branding & Strategic PositioningDigital TransformationStartup MentoringBusiness StrategyMarketing ManagementEducation

Other Skills

Sales & MarketingStrategic PlanningBrand StrategyDigital MarketingBusiness DevelopmentLead GenerationCorporate SolutionsTeachingProject ManagementC++CPowerPointPhotoshopJavaHTML

About

➡️Who is She ?? Anooja Bashir is a dynamic entrepreneur and branding expert with over two decades of experience in sales, marketing, and business strategy. An alumna of the prestigious Wharton Business School (Executive Education in Business Strategy) and IIM Bangalore (Brand Management), she seamlessly blends strategic insight with operational excellence.​ ➡️What she does ?? As the Founder of Ourea, a premier branding and design agency, and Co-founder & CEO of FlexiCloud.in, a leading managed cloud solutions provider, Anooja has been instrumental in enhancing brand visibility, digital presence, and customer engagement for businesses across sectors.​ Her multifaceted roles include being a serial entrepreneur, investor, DEI evangelist, startup mentor, and speaker. ➡️Her achievements Anooja has been recognized with multiple awards for her contributions to entrepreneurship and leadership. She has delivered talks on platforms such as TEDx, Josh Talks, and Toastmasters, and is a frequent keynote speaker and panellist at national and international forums.​ Anooja's thought leadership has been featured in Forbes, Fortune, Economic Times, India Today, and Entrepreneur India, and she proudly marked her entrepreneurial journey by being showcased at New York Times Square. ➡️What she can do for you ?? Her Key Expertise: ✅Branding & Strategic Positioning ✅Startup Mentoring & Growth Hacking ✅Business Strategy & Market Expansion ✅Digital Transformation & Customer engagement ➡️How to connect her ?? 📧 me@anoojabashir.com 📞 9995557237 https://topmate.io/anooja_bashir

Experience

Topmate.io

Expert Mentor

Jan 2024Present · 2 yrs 2 mos

Need global foundation

Founder

Jan 2023Present · 3 yrs 2 mos

Indian institute of technology, bombay

Startup Mentor

Jan 2023Present · 3 yrs 2 mos · Maharashtra, India · Hybrid

Cii iwn delhi

State Head- Branding ,Kerala

Jul 2022Present · 3 yrs 8 mos

Pokketcfo

Marketing Director

Jan 2022Present · 4 yrs 2 mos · India

Niti aayog

Mentor of Change

Jan 2022Present · 4 yrs 2 mos

Jecrc university

Starup Mentor

Oct 2021Present · 4 yrs 5 mos · Rajasthan, India

Fied iim kashipur

Business Mentor

Aug 2021Present · 4 yrs 7 mos · India

Wadhwani foundation

2 roles

Branding & IT Service Partner

Jul 2021Present · 4 yrs 8 mos

  • A service provider to the startup ecosystem of wadhwani foundation in creating Branding collaterals ,designs ,web development along with Hosting & Other Financial services .

Startup Mentor

Jan 2021Present · 5 yrs 2 mos

Atal incubation centre,dr. babasaheb ambedkar marathwada university,

Startup Mentor

Jul 2021Present · 4 yrs 8 mos · Aurangabad, Maharashtra, India

Tie

Business Mentor

Apr 2021Present · 4 yrs 11 mos · Kerala, India

Wicci - women’s indian chamber of commerce and industry

President,Wicci Brand creation & Marketing Council

Mar 2021Present · 5 yrs · Kerala, India

  • Building an ecosystem that can promote woman in business & thereby empowering them to reach their business goals by conducting Master class & Panel discussion .The events are focused more on Corporate leaders who give a real time experience about the Business world .The master class on Branding related verticals helps WICCI members position them & their brand better in Market with understanding of right stratergies

Flexicloud.in

2 roles

Chief Marketing Officer

Jan 2021Present · 5 yrs 2 mos

  • Strategising and implementing online and offline marketing activities.
  • Enhancing Brand visibility through brand positioning and brand management
  • Supporting the sales team to get more potentially leads.
  • Representing FlexiCloud in various national and International Platforms as a speaker or a panelist .
Sales & MarketingStrategic PlanningBrand StrategyDigital MarketingBranding & Strategic PositioningDigital Transformation

Director of Sales Marketing

Mar 2019Present · 7 yrs

  • Creating  GTM’s that aim at the development of the marketing department and SOP’s at FlexiCloud.
  • Responsible for managing the sales and marketing activities of the enterprise, and its customer service department, through the creation of a sales funnel for this purpose.
  • Actively involved in the process of lead generation campaigns & other brand positioning stratergies .
Sales & MarketingBusiness DevelopmentLead GenerationStartup MentoringBusiness Strategy

Kerala startup mission

Startup Mentor

Feb 2020Present · 6 yrs 1 mo · Kerala, India

Anooja initiatives

Anooja Initiatives

Dec 2019Present · 6 yrs 3 mos · Kochi,Kerala

Olive builders and developers pvt .ltd

Head of Marketing and Sales(International and kochi)

Jul 2017Jul 2018 · 1 yr · Edapally ,Kochi

  • Head of Sales and Marketing
  • Dedicated and a ProActive Marketer!
  • Headed the sales and constantly motivated them to devise strategies to achieve the target of selling villas and flats.
  • Planning marketing strategies and identifying growth strategies was a major responsibility assigned. This included collaborating with the executive team, executing the marketing plans, and creating brand recognition.
  • Made national and international tours representing the company and increased the sale flag viably.
  • Represented and marked the company in several important business network forums and media, seminars and conferences.
  • Strategizing a marketing budget was another responsible task assigned.
  • Business Development strategies to develop and maximize industry connections and to pursue new business opportunities and implement them for business success.
  • Holding Client Survey programs to safe-guard client retention and viability and to encourage referrals was another responsibility to hold high.

Ourea

2 roles

Chief Executive Officer

Jan 2016Present · 10 yrs 2 mos

  • Founder and CEO

Managing Director

Dec 2014Present · 11 yrs 3 mos

  • 14 years of professional career [11 years of expertise in corporate tie-ups and 3 years of experience in Academia], has added to the need for connecting a bridge between the two key streams of expertise of entrepreneurship and corporates at my dream venture, ‘Ourea’! Ourea refers to Greek Word ,that means the Zenith of Success or the Ultimate Destination. It is a multi-faceted business consultancy providing corporate solutions to organizations. The initial venture was about an HRM solutions which included hiring process associated with professional colleges & to pick the upper crust of students along with placing them in the best corporates.
  • 'Ourea Academy ',the training hub was the nest sole venture developed to provide an extensive corporate training and image carving/consulting to enhance professionalism to the hired individuals. It is a hybridization of knowledge and skills from the finest of the experienced corporate and technical world!
  • ‘We created a new vertical Mantraa which is associated with event management, concerts, holding business meetings, coordination and anchoring for corporates.It also is marketing consultant to event companies.
  • "Ourea marketing is the marketing venture set to mark an iconic change to shed light on marketing strategies to businesses. Focussed on training the staff in organizations to pitch sales, we also provide inbound and outbound marketing to support the digital marketing system.
  • Ourea IT ’ is the digital service provider that included web development,web maintenance & application development.
Business StrategyCorporate SolutionsMarketing ManagementBranding & Strategic Positioning

Ilahia college of engineering & technology

Associate Professor

Jul 2014Jan 2016 · 1 yr 6 mos · Mulavoor ,kothamangalam

  • Associate Professor
  • A Supportive Coach!
  • Handled classes on Highway engineering and Air field Pavements and Construction Engineering Management, Introduction to Sustainable Engineering, Architecture and Town Planning, and Building Technology and Management.
  • Was the Chief coordinator of seminar and Projects and also handled the responsibility of career guidance wing.
  • Handled the responsibility as a College placement and training cell coordinator and also handled personality development and entrepreneur training classes.
  • Conducted workshops on telephone etiquettes and client relationship.
  • Coordinating marketing activities of budding entrepreneur companies.
  • Assisted customers in training news sales associates.
  • Assisted in establishing new relationships with new clients and maintaining new client list.
  • Responsible for finding new clients and establishing a strong work rapport.
Sales & MarketingBusiness DevelopmentMarketing Management

Design_centre

Estimation Engineer

Jan 2006Jan 2008 · 2 yrs · Dubai

TeachingProject ManagementEducation

Abad builders pvt. ltd.

Estimation Engineer

May 2003Feb 2004 · 9 mos

  • Estimation Engineer
  • A Co-worker and Fast Learner!
  • To Assist the Project Manager in Project Planning, Schedule, Budget Engineering, Procurement, Optimization, Monitoring
  • Demonstrates capability to follow Contractual Documentation including Purchase-Work Orders, Work Letters, Project Charters, Surveys and Drawings.
  • Prepares Pre-Execution Engineering Cost Estimates & Budgets, Work-Plan Schedules & Milestones and Quality control.
  • Ensuring Quality Assurance Plan prepared and all Checklist prepared for every work during execution. Daily inspection of Quality of Work and Material delivered on site.
  • Ensuring Customer Satisfaction, Timely Handover of projects and Repeat Orders.
  • Supporting Project Meetings and Project Communication with Client/ Stakeholder in preparation of Written reports/ Minutes of Meetings/ Weekly Reports to keep Client and Project Resources informed.
  • Developing a pool of Project Supervisors, Labour Contractors and Supplier Resources in Zone along with development of Good Practices.

System construct

Estimation Engineer

Nov 2002Jan 2003 · 2 mos · Dubai

  • Estimator/Junior Estimate Engineer!
  • Responsibilities included preparing preliminary cost estimates of projects that are in conceptual stage
  • Help senior engineers in preparing rate analysis of different work packages.
  • Perform comparative analysis of estimates for different specifications of the work package and arrive at the optimal cost and specification as per standards set by company
  • Experience in preparing Bill of Quantities for high raised G+12 buildings and villas.
  • Reviewed and completed bid proposals.
  • Designed and prepared drawings using AUTOCAD software.
  • Prepared reports and submitted them to concerned authorities within prescribed time.

Education

Wharton Executive Education

Business strategy- Competitive advantage

Dec 2020Jun 2022

Indian Institute of Management Bangalore

Brand Management

May 2019Sep 2021

Woxsen University

Executive Fellow

Dec 2022Present

Stanford University Department of Management Science & Engineering

Entrepreneurship

Cochin University of Science and Technology

Master of Technology (MTech) — Ocean Engineering

Jan 2011Jan 2013

Mahatma Gandhi University

Bachelor of Technology - BTech — Civil Engineering

Jan 1998Jan 2002

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