Jan 2026 – Mar 2026 · 2 mos

Jul 2024 – Feb 2026 · 1 yr 7 mos

• 1. Co-conceptualised NationBuilding with some fantastic people, building India’s first structured, student-led platform activating young Indians for purpose-driven careers through youth leadership programs via institutional partnerships.
• 2. Owned two campaigns end-to-end: pre-launch, launch, and lifecycle
• 3. Spearheaded a flagship case study competition, driving 31,000+ registrations – a 230% year-over-year increase. Collaborated with the Sports Authority of India, World Athletics Federation President, Kho-Kho Federation President, and NCSSR to amplify impact.
• 4. Closely worked with senior leadership to drive brand re-design for organisations' graduate program. Managed a team of four associates.

Jul 2022 – Jul 2024 · 2 yrs

• 1. Directed the National Advertisement Campaign for the 2024 Parliamentary Elections, including above-the-line (ATL) marketing, managing print and outdoor media across 139+ newspapers and 1,00,000+ hoardings for India’s largest political party targetting 1.4 billion people, collaborating with party stakeholders, agencies, and central leadership to develop and execute advertising strategies, achieving measurable performance benchmarks.
• 2. Developed strategies for 8+ constituencies across Madhya Pradesh and Gujarat state elections, covering over 20 lakh voters, leveraging comprehensive data-driven and heavy on-ground research to understand voter sentiment and preferences and managing key client relationships for successful strategy execution, followed by retrospective impact analysis.
• 3. Managed a team of 3, including 2 assembly in-charges and 1 political analyst.

Feb 2022 – Jul 2022 · 5 mos

• OneBanc or one stop solution for personalising employee banking, benefits and expenses!!
• 1. Managed Content, Performance and Brand strategies for the B2B2C startup.
• 2. Drove 265% growth in the followers via LinkedIn campaigns.
• 3. Managed Brand Comms, PR, Internal communications.

May 2021 – Jul 2021 · 2 mos

• As a Summer Intern, primary responsibilities included :
• 1. Writing content for the website and social media.
• 2. Curating User Guide - website wireframes for the mutual funds platform.

Oct 2020 – Dec 2020 · 2 mos

• Primarily responsible for coordinating for the events organized by Economic Times, Edge:
• Inviting attendees for the event.
• Being the point of contact between the external clients and the executive team.

Jun 2020 – Jul 2021 · 1 yr 1 mo

• Primarily responsible for strengthening and building the social media of the branch.
• Managed a team of nine consultants responsible for social media marketing of the branch.
• Curating Pitch Decks for attracting clients, mentors, and sponsors.
• Curating a handbook that could benefit the students aspiring to crack consulting interviews.

Oct 2019 – Jun 2020 · 8 mos

• Worked in the field of Marketing for fulfilling the client's needs and expectations.
• Worked with a team of seven consultants for curating investors and collaborators pitch deck for the client base.
• Worked for social media strategy and implementation.

May 2020 – Jun 2020 · 1 mo

• Working with 'The Climber' has helped me expand my horizons in the field of Sales and Marketing when it came to my skill set.