Jim Lesser — CEO

I just may have the best job in the world. I joined one of the most innovative companies on the planet to help turn it into a world-class brand. And we are on our way. This year, we hit #41 on the Kantar 100 Most Valuable Brands List, #3 on Glassdoor's Best Places to Work and #2 on Forbes Most Trusted Brands. We were also named an Interbrand Brand to Watch. Our team is charged with building the ServiceNow brand through the disciplines of Brand Strategy, Creative, Advertising, Experiences, Content, Media, Sponsorships, Thought Leadership, Social Media and Talent Brand. I began my career as the receptionist in a New York ad agency. As a result, I have always believed that a great idea can come from anywhere. Especially the receptionist. I was one of the few Creative Directors in the advertising industry to become President and CEO of an agency. That's where I learned to manage a P&L and build a team and a culture focused on client success. While I was CEO, we increased our revenue 300% with new wins from blue-chip companies like Meta, LinkedIn, Wells Fargo, HP and Mattel. We also doubled our operating margins and 6x-ed our bottom line. (Yes, really.) One of our campaigns, "Imagine the Possibilities," for Mattel's Barbie, was named one of the most memorable of the decade (CNBC). It was credited with the brand turn-around that directly led to the smash Barbie Movie (Fast Company) and was even quoted as a reason to buy Mattel stock. (Goldman Sachs) So I believe in the power of creativity as one of the last unfair advantages we can leverage to build businesses. I've been lucky to partner with CMOs across a wide range of industries. From automotive to CPG. From retail to financial services. From computer hardware to cloud software. It was like cross-training for a marketer. I also love working with students. I was the first Creative Director In Residence at Texas's School of Advertising and Communication. I've lectured at the USC Annenberg School, UC Boulder's College of Media & Communication and the BYU AdLab. I also served on Dean Willow Bay's Curriculum Committee at USC. I spent 5 years as Chairman of the non-profit 826 Valencia. We operate three writing centers in San Francisco where we tutor thousands of under-served students in order to help them discover the power of their voices. I also previously served on the Advisory Board of Dwell Magazine and the Board of BBDO New York. I'm a Certified CrossFit trainer and outdoor enthusiast. I try to spend as much time as possible exploring the trails of Northern California with my wife and sons.

Stackforce AI infers this person is a seasoned leader in Advertising and Brand Strategy.

Location: San Francisco, California, United States

Experience: 27 yrs 9 mos