Auriane Cano-Chancel

CEO

France17 yrs experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Proven record of P&L responsibility.
  • Leader in oncology and hematology strategy.
  • Recognized in Choiseul100 and ChoiseulTop40Santé.
Stackforce AI infers this person is a Healthcare Executive with extensive experience in oncology and strategic marketing.

Contact

Skills

Core Skills

OncologyLeadershipStrategic MarketingSales ManagementMarketing StrategyStrategic PlanningAlliance ManagementBrand ManagementMarket AccessFinancial Management

Other Skills

MedicalCommercialDiagnosticsInnovationTeam ManagementPatient CareCollaborationProtocol UpdatesCross-Functional CoordinationProject ManagementCross-Functional CollaborationP&L ManagementPortfolio StrategySales StrategyFinancial Coordination

About

Versatile leader in healthcare, with both local and global experience in strategy, medical, marketing and sales. Proven record of P&L responsibility and high impact strategy delivery

Experience

Astrazeneca

8 roles

VP, Head of Oncology & Hematology, France

Promoted

Oct 2022Present · 3 yrs 5 mos

  • Leading the Oncology / Hematology team for France (Medical, Commercial, Diagnostics, Innovation), across 6 therapeutic areas (Lung, Breast, Gyn, GU, GI and Hem)
  • Fostering a culture of growth, development and impact for the 270 + people in my organization, focusing on improving patient care and supporting equitable access to innovation
  • Accompanying the evolution of the organization to deliver in a sustainable and scalable manner the next wave of innovation (40+ read out across 10+ molecules in the next 3-4 years)
OncologyMedicalCommercialDiagnosticsInnovationLeadership

Global Commercial Lead, IO Lung (NSCLC and SCL) - Senior Director

Dec 2020Oct 2022 · 1 yr 10 mos

Global Director, Oncology Strategic Marketing (Stage IV NSCLC & SCLC Immuno-Oncology)

Promoted

Oct 2019Dec 2020 · 1 yr 2 mos

  •  Collaboration with R&D, Regulatory, Clinical, Strategy teams in the generation and design of new Ph2/3 studies
  •  Leading potential protocol updates between study sign-in and DCO
  •  Coordination of Global pre-launch cross-functional activities (Brand Strategic Plan), for studies closer to launch, including supervising country launch readiness
CollaborationProtocol UpdatesCross-Functional CoordinationOncologyStrategic Marketing

Interim Europe Head of DDR and MERCK Alliance in Europe Leadership Team

Jul 2019Sep 2019 · 2 mos

  • Coordinated financial and strategical exercises (Q2 quarterly business review, long term forecasting exercises AZ and AZ/MSD, brand strategic plans) and managed the Alliance with Merck at European level (EU5 + smaller EU countries)
Financial CoordinationStrategic PlanningAlliance Management

Oncology Sales & Marketing Director - Women’s Cancer & Urology

Promoted

Nov 2017Oct 2019 · 1 yr 11 mos

  • FULL ACCOUNTABILITY OF FRANCHISE P&L
  •  Established portfolio strategy
  •  Set financial targets (topline and bottom-line) & defended them with S.E.T. Direct management of bus. analyst
  •  Led commercial operations according to plans and put in place corrective actions when relevant
  •  Managed resources allocation between products and indications
  • DIRECTOR OF SALES
  •  Managed and developed 4 First Line sales Managers, in charge of 22 reps
  •  Launched several indications (2 for Faslodex®, 3 for Lynparza®), relaunched Zoladex® (mature product) and managed end of promotion of Faslodex®
  •  Drove salesforce capabilities development (strategic account management, scientific leadership, leadership selling, new channels…)
  •  Ensured field execution (incentive strategy, segmentation & targeting, multi-channel plans)
  • FRANCHISE STRATEGY
  •  Influenced Lynparza® global strategy as member of the Global Brand Team
  •  Developed marketing team autonomy to deliver best-in-class HCP and patient oriented marketing campaigns
  •  Built from scratch understanding of new markets (prostate cancer, pancreatic cancer)
  •  Developed partnerships with key medical experts and scientific societies
  • AZ-MSD ALLIANCE MANAGER
  •  Delivered local implementation of global co-promotion deaf with MSD: from contract drafting to field collaboration execution
P&L ManagementPortfolio StrategySales ManagementMarketing Strategy

Head of Oncology Marketing - Women's Cancer

Nov 2016Oct 2017 · 11 mos

  • Business portfolio: Lynparza® in Ovarian Cancer (launched) and Breast Cancer (pre-launch) and Faslodex® in metastatic Breast Cancer (2 new indications launched H2 2017)
  • STRATEGIC BRAND PLANNING
  • Clarified and reprioritized Lynparza® strategy
  • Dealt in depth with Faslodex® patient segment prioritization and accounts / HCP segmentation & targeting
  • Supervising 2018 Brand Planning process with Brand Managers and Market Research Analysts
  • WOMEN’S PORTFOLIO OPERATIONAL EXECUTION
  • Leading the Womens’ Cancer cross-functional Core Team: empowering team members to put in place and follow-up action plans to ensure sales targets are met
  • Closely collaborating with SLSM and Training to ensure on-boarding of new salesforce team post “PSE”
  • Developing partnerships with key medical experts and scientific societies
  • ONCOLOGY & ENTERPRISE PROJECTS
  • Leading the creation and deployment of a 360° CRM for KEE activities follow-up
  • Participating to “Differentiated Hospital Business Model” enterprise project
  • Led the design and animation of the 2017 Affiliate Managers’ Campus (>70 field and HQ managers)
Brand StrategyMarket ResearchCross-Functional Team LeadershipMarketing StrategyBrand Management

Head of Marketing - Diabetes BU

Promoted

Mar 2015Dec 2016 · 1 yr 9 mos

  • Business portfolio : Diabetes (oral DPP4i, ~30m€, launched in sept. 2010 / injectable GLP1a: ~ 30m€ launched in June 2015 / oral SGLT2i: to be launched)
  • + ZS9 in hyperkalemia (assessment for French market on-going)
  • Development and management of a team of 9
  • Strategic Brand Planning for the diabetes portfolio, and full opportunity assessment for ZS9
  • Coordinated the Brand Plan process for all brands of the portfolio
  • Actively contributed to the market access strategies for Forxiga®
  • Set top line objectives & ambition
  • Diabetes portfolio operational execution
  • Led the Diabetes cross-functional Core Team (marketing / medical / sales / market access / finance / SFE)
  • Monitored the cross-functional plans’ implementation and execution through scorecard
  • Put in place corrective actions when needed
  • Developed strong partnerships with key medical experts
  • Strongly impacted the Salesforce team both HQ and field (250 people)
  • RESPONSIBILITIES SIMILAR TO WOMEN’S CANCER GROUP MANAGER ROLE
  • Key achievements:
  •  Bydureon® launch in France: highest uptake worldwide in DoT market share
  •  Active participation in Forxiga® market access strategies, including strategic scenario planning
  •  Strong impact on Salesforce team both HQ and field (250 people)
  •  Maintained a high level of team members’ engagement in an uncertain external & internal environment
  •  Managed underperformance in my team and recruitment of talent
  •  Actively participated to the deployment of “Individual Development” culture within the affiliate (HQ and field), through IDP training campaign, feedback campaign and design of the Development Week content
Market Access StrategySalesforce DevelopmentTeam ManagementSales ManagementMarket Access

Head of Marketing - Neurosciences

Aug 2014Mar 2015 · 7 mos

  • Overhauled local brand strategy : brand positioning, prioritized opportunities, messaging and tactical plan
  • Drove efficient implementation by brand manager and SF teams: coherence of sales campaigns and activities with new strategy
  • Managed 1 brand manager, 1 assistant and 1 market research manager
  • Developed strong partnerships with key medical experts and influencers
Brand StrategyMarket ResearchTeam ManagementMarketing StrategyBrand Management

Ipsen

2 roles

Corporate Strategic Planning Director

Promoted

Jan 2014Aug 2014 · 7 mos

  • Support of the Comex in decision making and arbitration related to the overall strategy of Ipsen
  • Orchestration, coordination and consolidation the Group’s mid-term (4Y) and long-term (10Y) strategic plans across franchises, divisions and functions and assisting them during the planning exercise
  • Transaction and financial modeling, negotiation and transaction support for the business development department
  • Evaluation of Ipsen portfolio on regular basis, whenever assumptions are changed and milestones are passed
  • Production of strategic analysis on a broad range of metrics and KPIs
  • Support of strategic projects either as project manager or as contributor
  • Coordinated a crisis management taskforce (product shortage): managed a cross-functional and cross-geographical team to ensure best external stakeholder management (regulatory authorities, patients, KOLs), limitation of impact on patients (prioritization of product allocation, named-patient program setting up) and securing of a long-term supply solution
Strategic PlanningFinancial ModelingMarket AnalysisFinancial Management

Corporate Strategic Planning Manager

Feb 2012Jan 2014 · 1 yr 11 mos

L.e.k. consulting

Associate

Jan 2009Jan 2012 · 3 yrs

  • Participation to strategic cases for international groups, and strategic due diligences for Private Equity funds. Assigments in the healthcare sector include:
  • o Strategy development and business assessment for a leading EU player in the In Vitro Diagnostics space
  • o Acquisition screen of middle-sized IVD and orthopaedic companies
  • o Development and market access strategy for a hypersensitive immunoassay for a US start-up
  • o Assignment in the medical devices industry, for a French medical home equipment provider

Education

University of Cambridge

MPhil — Bioscience Enterprise

École Polytechnique

Diplôme d'Ingénieur — Majeure: Biologie

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