Lasse Rindom

CEO

Copenhagen, Capital Region, Denmark17 yrs experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Expert in AI strategy and digital transformation.
  • Host of a popular business technology podcast.
  • Proven track record in leading automation initiatives.
Stackforce AI infers this person is a Digital Transformation and AI Strategy Expert with a focus on Automation in B2B environments.

Contact

Skills

Core Skills

Artificial Intelligence (ai)It Business StrategyDigital TransformationPodcastingStrategyEmerging TechnologiesStrategic ThinkingAutomation

Other Skills

Generative AIInformation TechnologyPublic SpeakingTechnology SalesChange ManagementCommunicationBusiness AnalysisNetworkingResearch SkillsBusiness StrategyContract ManufacturingPresentationsKeynote SpeakingProject ManagementRPA

About

I helps companies transform using technology in the right way, at the right time, for the right results. A digital transformation leader operating at the intersections between IT and business, process and strategy, and agility and resilience. Comfortable where complexity, ambiguity, and execution meet. Adept at cutting through noise in hype-driven markets and delivering clear, concise opinions that hold up beyond the next wave. Lead AI & Technology Strategist at Basico, advising executive and business teams on AI and technology strategy, and turning AI ambition into operating reality. The role focuses on enterprise AI strategy and roadmaps, governance and operating models, and ensuring initiatives are anchored in business value, process clarity, and organisational readiness - with a strong emphasis on finance and business support functions. Frequent keynote speaker, teacher, and show guest. Host of The Only Constant, an explorative business and technology podcast focused on understanding change rather than explaining it away. "Nothing flies without KPIs."

Experience

Basico

2 roles

Lead AI & Technology Strategist

Promoted

Jan 2026Present · 2 mos

  • Lead advisor on AI and technology strategy across Basico’s client portfolio, working with executive and business teams to turn AI ambition into operating reality.
  • Responsibilities include shaping enterprise AI strategies and roadmaps, designing governance and operating models, and ensuring that AI initiatives are anchored in business value, process clarity, and organisational readiness. The role spans advisory, solution design, and thought leadership, with a strong focus on finance and business support functions where complexity, risk, and scale meet.
Artificial Intelligence (AI)Generative AIInformation TechnologyIT Business StrategyStrategy

Senior Manager, AI Lead

Sep 2023Jan 2026 · 2 yrs 4 mos

  • As AI Lead at Basico, my responsibility is to ensure we are able to contextualise and conceptualise AI for our many customers across our service lines.
Digital TransformationAutomationArtificial Intelligence (AI)Generative AIPodcastingPublic Speaking+1

The only constant podcast

Host and producer

Nov 2023Present · 2 yrs 4 mos

  • Tune in to The Only Constant for insights you haven’t heard before - and for deep conversations at the intersection of business, technology, and AI, where the only thing that stays the same is change.
  • This podcast is for those who prioritize exploration over explanation.
  • For those who enjoy difficult questions more than easy answers.
  • For anyone looking to stay ahead and relevant in an age of accelerating change.
  • Join host Lasse Rindom as he speaks with global thought leaders about how AI and emerging technologies are actually being adopted in enterprise settings. Episodes explore the challenges of scaling generative AI, governing stochastic systems, embedding human-in-the-loop approaches, and confronting ethical trade-offs.
  • With a focus on pragmatic strategy, past automation lessons, and a touch of business philosophy, this podcast dives deep into how organizations deal with unstructured data, real implementation hurdles, and the messy reality of transformation.
  • Sponsored by Basico.
  • Driven by curiosity.
PodcastingStrategyArtificial Intelligence (AI)Information TechnologyChange Management

Hfs research

Associate Practice Leader

May 2023Aug 2023 · 3 mos · Cambridge, England, United Kingdom · Remote

  • Lasse Rindom is an Associate Practice Leader in IT Services at HFS. He conducts research and analysis on IT Services ranging from Cloud and Automation to IT Ops, Application Services, AI, Compliance and much more. Lasse is a key member of the HFS global research team, where he plays a leading part in HFS delivering thought leadership on topics that impact clients and vendors in the IT services industry.
Emerging TechnologiesCommunicationDigital TransformationBusiness AnalysisIT Business StrategyAutomation+4

Zenz organic

Head of Digital Strategy and Implementation

Mar 2022May 2023 · 1 yr 2 mos · Copenhagen, Capital Region, Denmark

  • Part of management team at ZENZ Organic with overall responsibility for IT and digital tools. ZENZ Organic is a top professional, sustainable and allergy friendly hairdressing and beauty products brand on a scale-up journey to expand our global market.
  • Areas of responsibility include:
  • System owner: defining policies for utilization of all systems; conducting reviews of all systems and recommend changes; functioning admin on all systems; keeping up to date on best practice for system usage and/or changes
  • IT compliance: defining and implementing policies for IT security and GDPR across all systems
  • Data universe: establishing and maintaining the ZENZ data universe; establishing reporting and data lake setup; establishing automation setup
  • Procurement and implementation: responsible for all vendor management related to IT and digital tools including evaluation and procurement, implementation, support and development
  • All areas of responsibility are aimed at supporting the core strategic goals of SMB scale-up ZENZ Organic, and are designed to handle every strategic digital considerations on top of daily operations as well as providing know-how on best practice and assist in implementation and setup.
  • Primary system areas include:
  • Salon POS and booking
  • Webshops
  • Email marketing and CRM
  • Customer support
  • Digital assets
  • ERP
  • M365 and Azure
Emerging TechnologiesDigital TransformationAutomationStrategic Thinking

Baker tilly danmark

Chief Digital Officer

Oct 2020Feb 2022 · 1 yr 4 mos · Denmark

  • Leading a team of skilled consultants to drive digitalisation internally and externally.
  • Focus areas include:
  • Digital Strategy & Project Management
  • Automation & RPA
  • BI & Analytics
  • Low Code Apps
  • ERP Consulting & Implementation
  • Responsible for tool and sub-vendor selection for digital solitions, go-to market strategy and marketing, short and long term digital transformation strategy plus team management and leadership.
Emerging TechnologiesCommunicationDigital TransformationAutomationStrategic ThinkingArtificial Intelligence (AI)

Iss a/s

Technology Manager, Automation Europe

Apr 2019Oct 2020 · 1 yr 6 mos · Copenhagen Area, Capital Region, Denmark

  • Technology Manager with cross-country responsibility for automation for the Europe region in ISS and global responsibility for RPA platform and RPA framework.
  • Projects and responsibilities:
  • Co-leading the Europe CoE for RPA
  • Global RPA product owner
  • Project manager responsible for tender for selection of RPA run time management partner for Europe
  • Technical project manager responsible for RPA platform selection for worldwide deployment in ISS
  • Project manager for development and implementation of worldwide ISS RPA framework, method and approach to establish cross-country and cross-project alignment and reusability
  • Co-leading the development and establishment of a cross-country automation community in ISS
  • Responsible for assessing further automation potential and automation tools
Emerging TechnologiesCommunicationDigital TransformationAutomationContract ManufacturingStrategic Thinking+1

Basico p/s

2 roles

Technical Lead, Senior RPA Consultant

Jun 2018Mar 2019 · 9 mos

  • ROLES INCLUDE:
  • Project Manager on RPA deliveries to customers across industries
  • Product Owner managing technical aspects of RPA software partnerships
  • Management Consultant on governance, risk and possibilities in relation to the cross-field of ERP, Data and robotics
  • TASKS INCLUDE:
  • Framing and pitching improvement suggestions to RPA software
  • Scripting and deployment of RPA solutions and automations
  • Teaching RPA certification courses using Foxtrot RPA (by Enablesoft) software
  • Marketing and sale of RPA software and solutions
Emerging TechnologiesCommunicationDigital TransformationAutomation

Senior Robotics Development Consultant

Sep 2017Jun 2018 · 9 mos

  • POC presentations of functionality and usability of robotics software.
  • Evaluation of processes for automation and recommendations for optimising and automating processes.
  • Conceptualisation of improvement ideas to robotics software and communication of these to developer.
  • Marketing and sale of robotics software and solutions.
  • Management consulting on governance, risk and possibilities in relation to the cross-field of ERP, Data and robotics.
  • Scripting and deployment of pilot projects, RDA and RPA solutions.
  • Design of course material and co-teaching of robotics certification courses.
Emerging TechnologiesCommunicationDigital TransformationAutomation

A-2 a/s

Management Consultant

Jan 2016Aug 2017 · 1 yr 7 mos · Copenhagen Area, Capital Region, Denmark

  • Consultant on a wide array of external projects, including:
  • Design of data warehouses in SQL
  • Design of pricing models and budget models in Excel
  • Coding of smaller applications in Excel through the use of VBA
  • Design of models for use in financial reconciliations and bidding evaluations
  • Project management on smaller and larger projects
  • ... and more
  • Internal assistance on writing deal offers, design of marketing material, co-writing of articles etc.
Communication

Kmd

2 roles

Process Coordinator

Aug 2014Jan 2016 · 1 yr 5 mos

  • Employed as a generalist and process consultant in Denmark's largest payroll outsourcing company, KMD BPO, where I am a general go-to person on a wide range of topics.
  • I have assisted, improved and automated processes across a wide array of fields and topics, including KPI-reporting, salary accounting, controlling, HR, management support and more.
  • Some of my projects include:
  • Development of larger generic financial reconciliation models through Excel VBA (technical lead); development of the first dedicated KMD BPO employee handbook (headed); Implementation of new telephone system (local go-to-person); development of reporting tools for larger KPI reportings and smaller processes; arranged and coordinated KMD BPO summer party and Christmas party (steering committee member).
  • In addition to above, I have participated in multiple smaller projects and formulated change requests and business cases to our customers on an ad hoc basis, as well as functioned as an interim assistant for quick and efficient data handling.
Automation

Project Assistant, BPO

Jun 2014Aug 2014 · 2 mos

A.p. moller - maersk

2 roles

Administrative Assistant, Payroll

Feb 2014Jun 2014 · 4 mos · Copenhagen Area, Denmark

  • Responsible for preparation of two larger processes for outsourcing of payroll functions - tax assistance for impatriated employees and change requests for payroll - optimizing both by improving data input and controlling, as well as setting up various journal systems in MS Excel for the tax process. Set up and delivered different reconciliation models with SOPs (Standard Operating Procedure) and worked shortly on optimizing controlling measures on other smaller processes related to maternity leave. Assisted with various payroll tasks.
  • Collaborated and commicated with HR, the Danish tax authorities (Skat), auditors from PWC, relocation service from Alfa Relocation, employees and colleagues. Followed up engagements and delivered to promise, while constantly providing a high service level with satisfied clients and partners.

Student Assistant

Aug 2012Feb 2014 · 1 yr 6 mos · Copenhagen Area, Denmark

  • Student in Payroll department.
  • Handling tax for expatriated employees on net salary in close cooperation with our auditors. Handling payments between our relocation company and different Maersk business units in reference to housing rents for expats.

Københavns universitet

Student Assistant in Accounting

Oct 2011Jul 2012 · 9 mos · Accounts Section, Nørregade 10

  • Ad hoc assistance in the debtors and treasury department. Locating recipients for payments without sufficient references by contacting partners and costumers all around the world. Creating debtors, invoices and more in the ERP system. Assisting with various tidying up projects on old records.

Ydelsesservice, beskæftigelses- og integrationsforvaltningen, københavn

Case Worker / Student Assistant

Oct 2009Oct 2011 · 2 yrs · Copenhagen Area, Denmark

  • Administered the Danish Law on Active Social Policy (LAS), more specifically the paragraphs concerning payments of social welfare (kontanthjælp) to unemployed citizens. Communicated the law to a plethora of citizens and guiding them through the municipal bureaucracy - this through both face-to-face and phone contact. Subtracted work salaries from the welfare check and approved payments in the computer system. Checked up on citizen's obligations through various measures. Introduced new collegues to the computer system and generally assisted collegues with IT-support.

Vedbæk school

Substitute Teacher

Aug 2008Oct 2009 · 1 yr 2 mos · Vedbæk, Denmark

  • Taught in all subjects for various grade levels.

Education

Københavns Universitet - University of Copenhagen

Master / Cand. Mag. — History

Jan 2012Jan 2015

Københavns Universitet - University of Copenhagen

Bachelor — History

Jan 2009Jan 2012

University of Copenhagen

1st year of BA — Political Science (Cand. scient. pol.)

Jan 2009Jan 2010

Københavns VUC

HF

Jan 2008Present

Testrup Højskole

Jan 2002Jan 2002

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