Mar 2020 – May 2024 · 4 yrs 2 mos

Jan 2019 – Dec 2024 · 5 yrs 11 mos · Seattle, Washington, United States

• Grew from $0 to $7.2M in annual revenue and 25 employees.

Jan 2017 – Dec 2018 · 1 yr 11 mos · Greater Seattle Area

• My Growth department owned the revenue goal for the entire company. This included our lead commits, website optimization, evergreen funnels, and our launch funnels.
• Towards the end of 2017, I stepped into the head of Product role and ran both departments side by side. During my tenure, we released multiple products, generating millions in revenue.

Apr 2015 – Dec 2016 · 1 yr 8 mos · Greater Seattle Area

• Increased the team from 4 to 8 people within the first 6 months, my team managed the inbound program, affiliate program, and a $170,000/month Facebook paid program.
• In 2016, we increased our annual lead count to 485,534. This was 119% of our annual goal.
• Our most valuable channel, inbound, grew by 58% year-over-year. Mostly driven by SEO and conversion optimization.
• We doubled the volume of our affiliate program year-over-year.

Oct 2014 – Mar 2015 · 5 mos · San Francisco

• I was responsible for managing the entire Marketing team and reported directly to our CEO. I doubled the size of the Marketing team from 4 to 8 people.
• In 2014, we 4X'd our monthly lead count.
• Not only did I work with the rest of the KISSmetrics Leadership team to build the marketing plan for 2015, I hit every lead goal I had under this role and was growing leads at 10% month-over-month.

Aug 2013 – Sep 2014 · 1 yr 1 mo · San Francisco

• Built and executed an A/B testing strategy that tripled the conversion rate of the KISSmetrics homepage, increasing the conversions on homepage visits to free trial signups from 2.85% to 8.71%. I found a 20-30% win in our funnel every couple of weeks.
• Owned monthly lead counts on the Marketing team. In 2014, we hit our annual goal 6 months ahead of schedule. The leadership team had to double my goals for the rest of the year.
• At the end of 2013, I revamped our entire marketing ops and consolidated everything into a marketing automation tool (Pardot), got the tool installed, integrated it into Salesforce, and built out all the logic needed to manage thousands of leads every month. This was a key piece that allowed us to grow our leads as fast as we did in 2014.

Apr 2013 – Jul 2013 · 3 mos · San Francisco

• Focused on educating our users on how to use KISSmetrics. Built how-to email drips, product demos, and re-wrote most of the copy on our website to revamp our positioning.
• We also launched an iOS app called My Analytics which I managed the launch strategy for.

Apr 2012 – Apr 2013 · 1 yr · San Francisco

• Built blog posts and support videos to help people understand how to use analytics.
• Built out a new lead channel: webinars. This would grow to become the second largest lead channel at the company. Then turned the channel into a repeatable playbook and handed off to other team members.
• Also took ownership of all copywriting for KISSmetrics.

May 2011 – Apr 2013 · 1 yr 11 mos · Golden, CO

• Grew the membership base of the AAC and increased the conversions of all online marketing campaigns. After a 4 month internship, I joined part-time.
• I spent most of my time writing copy for campaigns and measuring the performance of the AAC's websites through Google Analytics.

Apr 2011 – Jul 2020 · 9 yrs 3 mos · Seattle

• I help my clients grow their businesses.
• You'll double your conversion rates, find out new channels to accelerate growth, and build world-class teams that get your company to the next level.
• I focus on inbound marketing, demand gen, conversion optimization, marketing strategy, and building marketing teams.
• But most importantly, I believe in proving the impact of the work done. I measure everything so that you know exactly where your growth comes from. Once you know where the levers of your business are, you're in control. Instead of hoping that everything turns out alright, you'll know how to keep growing your business.
• If you'd like grow your company faster, we should talk.

Aug 2004 – Jul 2005 · 11 mos · Aspen Park, CO

• Computer Hounds is a local computer repair shop. I spent my time repairing computers as fast as I could.
• My proudest achievement was repairing a computer that the Geek Squad had to turn away because they couldn't fix it. It only took me 20 minutes.