Jul 2025 – Present · 8 mos · Dubai, United Arab Emirates · Remote

• As an SEO Analyst at HRMSDubai.com, I enhance the online visibility of Frappe HRMS, a leading open-source HR management system for UAE businesses. My role centers on creating high-quality content and applying SEO strategies to improve website rankings and drive organic traffic.
• Content Creation: Produce website content, blogs, and landing pages to promote Frappe HRMS features, including employee self-service portals, appraisals, goal tracking, leave management, benefits administration, payroll processing, onboarding, attendance tracking, recruitment, training, compliance reporting, customizable workflows, mobile app access, and cloud-based scalability, achieving a 25% increase in user engagement.
• Keyword Research: Conduct in-depth keyword research using tools like SEMrush and Google Keyword Planner to identify relevant terms for UAE businesses, optimizing content to boost search visibility and increase organic traffic by 20%.
• Technical SEO: Optimize meta tags, site speed, and mobile responsiveness, ensuring content aligns with UAE regulations like WPS and reducing bounce rates by 15%.
• Link Building: Secure high-quality backlinks through partnerships with UAE industry platforms, improving domain authority by 18%.
• Analytics & Reporting: Utilize Google Analytics and Search Console to monitor traffic and keyword performance, providing data-driven insights to refine SEO strategies.
• Collaboration: Partner with marketing and development teams to align SEO with user experience improvements and Frappe HRMS feature updates, enhancing mobile and cloud tool integration.
• My work has positioned HRMSDubai.com as a trusted provider of Frappe HRMS, delivering measurable SEO results for UAE businesses.

May 2025 – Present · 10 mos · Abu Dhabi Emirate, United Arab Emirates · Remote

• At Louis Fire and Safety, contributed to the growth and brand visibility of a leading fire safety solutions provider. Played a key role in enhancing digital presence through content development, website optimization, and campaign execution. Coordinated closely with technical and sales teams to align marketing materials with industry regulations and client needs. Helped educate and engage audiences on fire prevention, protection systems, and safety compliance through compelling storytelling and user-friendly digital assets.
• Key responsibilities included:
• Managing and updating content for www.louisfiresafety.com, ensuring clarity, compliance, and search engine visibility.
• Creating educational and promotional materials that made fire safety understandable and actionable for both residential and commercial audiences.
• Supporting sales and inquiry generation through lead-focused digital strategies and continuous user experience improvement
• Managed and monitored all inbound website leads, ensuring timely response, tracking, and follow-up through CRM.

May 2025 – Present · 10 mos

• Key Responsibilities
• Planned and executed complete digital marketing strategies for fire safety, marine safety, and automation services.
• Managed social media platforms (LinkedIn, Instagram, Facebook) with content calendars, creatives, and campaign scheduling.
• Created SEO & AEO-optimized website content, service pages, blogs, and landing pages to improve organic visibility.
• Handled Google Ads and lead generation campaigns for fire fighting systems, AMC, calibration, and automation services.
• Conducted keyword research, on-page SEO, and local SEO optimization for Abu Dhabi–focused searches.
• Developed ad copies, captions, creatives, and promotional campaigns for services and hiring posts.
• Tracked Google Analytics, Search Console, and ad performance, preparing monthly digital marketing reports.
• Coordinated with technical and operations teams to ensure accurate service representation and compliance content.
• Managed brand reputation, inquiry handling coordination, and online engagement across platforms.
• Supported lead flow tracking through ERP/CRM coordination with the sales team.

Sep 2024 – Present · 1 yr 6 mos · Akkikavu,Kunnamkulam · On-site

• As an aspiring digital marketer, I am passionate about exploring the exciting world of performance marketing, social media advertising, and content creation. I am dedicated to learning and adapting to new digital strategies, and I’m committed to building a strong foundation in marketing techniques that drive results.
• In addition to my formal learning, I’ve had the opportunity to create and manage two websites: digitalfaris.com and smartgraphicsuae.com. Through these projects, I gained hands-on experience in setting up Google profiles, managing SEO, and improving online presence. I also conducted a comprehensive auditing report for liveauditing.com, where I evaluated and recommended improvements to enhance website performance.
• Currently, I’m focused on further developing my skills in Google Ads, Facebook Ads, and SEO, with a goal of helping businesses grow their online presence and reach their target audiences. I am excited to collaborate with other professionals to create innovative, performance-driven campaigns that deliver measurable success.