Andrew Hamada

CEO

Seattle, Washington, United States23 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Founder of a data-driven automation startup.
Expertise in Amazon analytics and reporting.
Hands-on experience in e-commerce decision-making.

Stackforce AI infers this person is a SaaS expert specializing in e-commerce analytics and data-driven decision-making.

Contact

Skills

Core Skills

Data AnalyticsFinancial AnalysisE-commerce

Other Skills

Amazon Vendor CentralData IntegrationData VisualizationP&L ModelingData ProcessingAutomationE-commerce AnalyticsAmazon Seller CentralMarketing IntelligenceMarketing StrategyLeadershipStrategyData ModelingData StructuresKPI Dashboards

About

During my tenure at Amazon, I learned one thing fast: if you don’t master your data, you fall behind. I founded Reason Automation after years at Amazon, working on their retail and vendor businesses. There, I learned data wasn’t just a resource—it was the backbone of every decision being made. To be successful, you had to dive into the numbers yourself, without a team of analysts to rely on. That hands-on experience shaped my approach to data and inspired me to create a company that helps other businesses tap into the power of their own analytics. Since launching Reason Automation, we’ve evolved from helping brands access data to ensuring the data they use is accurate, actionable, and trustworthy. While we initially focused on extracting data from Amazon's systems, we soon realized many businesses struggled with usability. Now, we emphasize making data not only accessible but easy to interpret, empowering businesses of any size to make decisions with the same confidence as Amazon. Outside of work, I channel my creativity into shoemaking, gardening (yes, I genuinely enjoy watching grass grow), and spending time with my wife, Olivia and our dog, Hulu. I’m always looking to connect on LinkedIn, especially when it comes to sharing insights and having conversations that combine my technical expertise with real-world e-commerce challenges. Let’s connect!

Experience

Reason automation

2 roles

Chief Executive Officer

Jan 2021 – Present · 5 yrs 2 mos

Reason Automation is a data processing & automation start-up specializing in Amazon analytics and reporting. We understand all facets of enterprise e-commerce data—from which KPIs matter, to building reliable data pipelines, to structuring that data for analysis.
Now our goal is to help brands manage their businesses the same way Amazon does—with insights powered by big data. We believe democratizing access to data-driven insight will create more durable, successful businesses, whether you are a manufacturer, seller, distributor, consultant, or agency. Reason serves that mission by bringing financial, retail, advertising, and brand data out of Amazon systems and into software our customers already use.

Amazon Vendor CentralData IntegrationData VisualizationP&L ModelingFinancial AnalysisData Analytics

Co-Founder

Jun 2020 – Present · 5 yrs 9 mos

Amazon Vendor CentralData IntegrationAmazon Seller CentralData VisualizationMarketing IntelligenceAutomation+2

Amazon

4 roles

Product marketing, Alexa

Jan 2018 – Jan 2020 · 2 yrs · Greater Seattle Area

I joined the Alexa organization as an Echo enthusiast for 4+ years. I led customer research and monetization marketing for Alexa Skills, then led GTM strategy for Smart Home & Books/Kindle in Alexa Shopping.

Marketing, Books/Textbooks

Jan 2016 – Jan 2018 · 2 yrs · Greater Seattle Area

I returned to Amazon.com to lead the Textbooks marketing team. I'm proudest of helping a junior employee through Amazon's byzantine promotion process, and of spending 12 hours on UW campus holding a sign that read "I will buy your coffee if you take my survey" for insight into textbook purchasing behavior.

Marketing, Office/PC/CE

Promoted

Jan 2012 – Jan 2013 · 1 yr

Vendor Management, Office/PC/CE

Jan 2011 – Jan 2012 · 1 yr

I joined Amazon.com in consumer electronics & office products. I launched the company's first gift wrap sourcing & marketing campaign, taught bi-weekly graphic design classes to my retail peers, and helped create the company's first self-service graphic design tools.

Imolta handmade shoes

Shoemaker

Jan 2016 – Present · 10 yrs 2 mos · Greater Seattle Area

I handmake bespoke leather shoes--from designing the pattern, to choosing and cutting leathers, to hand-stitching with waxed thread, to lasting and soling based on traditional Italian methods.

Getty images

Ecommerce Management

Jan 2013 – Jan 2016 · 3 yrs · Greater Seattle Area

I joined a newly-formed e-commerce team at Getty Images, where I helped launch iStock Subscriptions, Getty Credit Packs, and the Photos.com retail website.

Reinspire me

Director

Jan 2009 – Jan 2012 · 3 yrs · Seattle, WA

Reinspire Me provides nonprofit organizations with web-related development & strategy services for token fees. I served primarily as its evangelist and project manager. By bringing a marketing mindset to a field saturated with artists, engineers and technical specialists, we help ensure websites & their accompanying assets support the strategic needs of the campaign or organization.
Our mission is to help nonprofits solidify their presence in all internet channels, and leverage those channels for advocacy, fundraising and constituency development. We believe we can have the biggest, best impact by helping organizations already making a difference.

Freelance

Freelance Developer, Designer

Jan 2003 – Jan 2011 · 8 yrs · Greater Seattle Area

Starting with postcard websites for restaurants and doctor's offices, I grew my freelance business Imolta Design into a capable branding, UX, and web development business specializing in complex ecommerce & CMS integrations.