Jul 2022 – Sep 2023 · 1 yr 2 mos

Aug 2019 – Jul 2022 · 2 yrs 11 mos

• Shift the Marketing Organizational framework from Event Based marketing to “Always-on”, “Seasonal”, “Transaction based” Audience Marketing
• Drive Personalization efforts both offsite and on the Home Depot assets to provide consistent customer experience across all the touchpoints
• Develop the Mar Tech & Ad tech platform which allows us to Scale up the Audience based Personalized marketing across all Digital Media channels
• Lead a team of Data sciences dedicated to Marketing to enable AI driven Marketing Audience building and spend optimization

Jan 2018 – Aug 2019 · 1 yr 7 mos

May 2017 – Jan 2019 · 1 yr 8 mos

Jan 2016 – Apr 2017 · 1 yr 3 mos · Boston, MA

• Responsible for overall Staples.com online pricing strategy and improving customer price perception
• Responsible for managing global digital marketing analytics team responsible for analytics and ROI optimization of $100+M annual spend across SEO, Paid Search, Display Advertising and Affiliate marketing vehicles for multiple business units including Staples.com, Staples Retail, Quill.com, Staples Canada
• Responsible for building and managing a next generation sales forecasting platform by partnering closely with Merchandising, Marketing, Finance, & Analytics organizations

Jan 2014 – Jan 2016 · 2 yrs · Boston, MA

• Leading a team of 6 Product Managers and 40+ development engineers to deliver cart/checkout and pricing/promotions capabilities across multiple Staples global E-commerce platforms (Staples.com, Staples.ca and Quill.com)
• Pricing & Promotions
• Delivered $30M in incremental revenue by implementing various price optimization & competitive pricing models
• Delivered $20M in margin savings by launching next generation promotion platform
• Implemented Dynamic Clearance (Automated markdown) process resulting in 50% reduction in time to clear the inventory
• Delivered $15M in incremental revenue by implementing Back-to-School Omni channel promotional capabilities
• Cart & Checkout
• Optimized checkout user-experience resulting in 200 bps conversion rate improvement for registered users and 600 bps conversion rate improvement for guest users
• Led the team to successfully deliver “Visa Checkout” digital wallet in less than 8 weeks – delivering $8M in incremental revenue and $2M in incremental margin
• Led the team to deliver staples.com first proactive “Fraud” detection system – slated to save $5M in annual fraud loss

Jan 2012 – Jan 2014 · 2 yrs · Boston, MA

• Delivered $10M in margin savings through complete rehaul of customer based pricing platform
• Delivered $7M in incremental revenue by launching “Dynamic Pricing” capability
• Received Staples’s “Make More Happen” award for successfully launching the Dynamic pricing initiative
• Managed day-to-day P&L financials and reporting to track incremental sales/margin from various eCommerce initiatives for senior leadership team
• Led cross functional teams (Ecommerce, Merchandising, Marketing) to identify opportunities for generating incremental sales/margin through A/B testing and site capabilities (onsite search, product recommendations)
• Collaborated with the Merchandising and Marketing senior leadership to identify and standardize web KPIs to measure performance/success and customer buying behavior across various merchandising categories

Jan 2009 – Jan 2012 · 3 yrs · Boston, MA

• Financial Advisory and Operations Management
• Led and managed $100M+ Technology portfolio for Staples North American Delivery (B2B) line of business
• Received “Lewis & Clark” award for successfully leading and managing the financials for one of the largest multi-year Technology consolidation project - (Total Technology spend $130M)
• Served as key financial advisor to Staples’s Ecommerce, Supply Chain & Customer Service Senior Leadership team by providing comprehensive financial forecasting, budgeting, and reporting
• Recognized for ability to develop consensus for strategic planning among all stakeholders
• Process Improvement and Leadership
• Led the in-house development team to design and develop an integrated ERP system to bring cross-functional business teams (viz. Finance, P2P, Contract Management and PMO) onto a single platform - This enabled better exchange of information across teams and provided senior leadership with visibility across functional data and Staples Technology spend
• Received “Above and Beyond award” for Streamlining existing Technology business processes by analyzing/documenting current state and identifying/rectifying gaps to improve effectiveness and efficiency, which improved billing accuracy and visibility of invoices by 80%
• Developed the governance model and product roadmap for supporting the ERP application that helped the team effectively prioritize requests and reviews across all levels of the organization

Jun 2008 – May 2009 · 11 mos

• Conducted research and devised a marketing strategy to enter the wireless market segment in South American mining industry
• Conducted competitor analysis to evaluate relative market position of GE’s product line enabling better product positioning in new market segments
• Designed a business warehouse system to enable faster response and better decision making to improve profitability across various product segments
• Developed sales forecasting model to identify additional growth / business opportunities

May 2008 – May 2009 · 1 yr

• • Defined metrics and developed technology implementation strategy to improve HR effectiveness in areas of Retention & Talent Management.

Jan 2006 – Jan 2007 · 1 yr

• Managed a team of 10 developers to provide end-to-end production support for software products
• Conducted research on applicability of ‘Grid Computing’ to code build process at GE, introduced the process to reduce software build time by 85% - recognized as 'Employee of the Quarter' for exemplary performance
• Turned around a critical systems migration project in less than 8 months - received 'Management Excellence Award' for saving $200K in recurring annual maintenance costs

Jan 2004 – Jan 2006 · 2 yrs

• Designed GE's first differential pricing mechanism by aligning prices to real value delivered to customers - applied the mechanism and developed products tailored to customer needs and willingness to pay
• Conceptualized and developed hardware simulations for usage in the product sales process - simulations increased efficiency and effectiveness of overall sales process and reduced hardware costs by $100K
• Developed an automated workflow solution and decreased initial configuration time by 70 % for System 1® platform (condition monitoring and diagnostic software platform for real-time optimization of equipment) – led to increase in customer satisfaction

Jan 2003 – Jan 2004 · 1 yr

• Developed APIs enabling third party products to integrate with “System 1®” GE platform
• Engineered automated testing system to reduce overall testing time by 75%

Jul 2003 – Dec 2003 · 5 mos

• Visiting Professor for Mumbai University Science Undergraduate Program.