Jul 2020 – Jan 2026 · 5 yrs 6 mos

• Helping build and productionize aggregate retail metric, targeting and reporting systems, around the users purchase funnel journey within the context of a brand. Using glue, emr, spark, Hive, s3, data pipeline, ddb, dax, lambda, cdk and elastic cache.
• Real time streaming and calculation of user brand state
• Using internal tooling to measure impact of changes
• Integration with Ad Server to use behavioral data to impact bidding
• Attending many meetings about compliance on handling and using behavioral data.
• Led development of shopper cohort bidding(New to Brand, Return to Brand, Brand consideration) for sponsored brands yielding 100 Million of additional yearly revenue With initial adoption by 15k advertisers with a 80% retention rate of continuing to use the feature.
• Implemented Alpha of Reserved Share of voice by writing the integration in the online/offline part of the sourcing stack, as well as supporting the Alpha and troubleshooting issues, which unlocked 4 million of additional spend in the first 7 days after GA.
• drive internal awareness of the types and considerations around brand identity
• met with policy team to discuss what is necessary compliance of features using behavioral data.
• proactive detection and resolution of issues , to include giving talks to improve how teams were handling oncall duties and ticket resolution.
• see :
• https://advertising.amazon.com/resources/whats-new/sponsored-brands-reserve-share-of-voice https://advertising.amazon.com/resources/whats-new/brand-metrics
• https://advertising.amazon.com/API/docs/en-us/guides/sponsored-brands/bidding/shopper-cohort

Jun 2014 – Jul 2020 · 6 yrs 1 mo

• Working on data pipelines to produce proof of concept metrics for sponsored brand ads. With goal of productionizing them if they are found to have value.
• Helped internationalize the software that powered the ingestion and display of amazons vendorpoweredcoupons ( see amazon.com/coupons, amazon.co,uk/AmazonVouchers,amazon.(fr,de,jp)/coupons). With activities that included fleet management, environment configurations, string,image,date/time/money format management and identification, as well as running one of the country launches.
• scaled the backend services ( serving/optimizing/data processing) supporting amazon dynamic ecommerce ads as traffic grew from millions to billions https://advertising.amazon.com/ad-specs/en/ecommerce/dynamic-ads , by planning, optimizing and fixing issues ( code,algorithm, and capacity planning) related to scale
• built internal data pipeline to support report that shows how ad campaign were optimized . ( emr/spark/redshift/elastic search/scala).
• planned integration of, designed and implemented distributed cache to reduce p99 latency rates on data to support dynamic ads with tight latency requirements

Aug 2013 – Jun 2014 · 10 mos · columbia

• Work on SecurityCenter 4.8, Wrote iCal calculation library for scheduling in php. Supported build process/ edited/debuged rpm spec files and build scripts in bash. Used bamboo for build managment. Added features to various C binaries on the backend for performance.

Mar 2011 – Jun 2013 · 2 yrs 3 mos · Reston Va

• Computer Security stuff.
• Primarily working on a malware detection/analysis engine.( c++ win32 client with a server back end for display and extra reporting) lots of PECOFF analysis and parsing, stack walking, hooking detection, dynamic thread detection ect. some python, WMI, COM
• Secondarily doing some CNE tool development. With pluggable components for protecting ip against signaturing and to make it easier to make different tools. Swap out comms, persistence, storage. Built a tool/library to store data encoded as valid assembly in the code section to be used with a custom loader so that a target piece of code would not ever live on the disk, combined with requiring a key to be passed as argument to decrypt the data so that even possession of the file was insufficient to reveal it’s payload.
• Among the things used: git,svn,nt internal api, assembly ( here and there where needed), c++ python google protobuf, msbuild jenkins cpputest.

Mar 2006 – Mar 2011 · 5 yrs · gaithersburg MD

• Worked on PerfectDisk, doing back end development working with DCOM, client server programming in c++ some driver work, integration with vmware vsphere, hyper-v, exchange, debugging, primary windows c++ development, some front end work in Qt.

May 2004 – May 2006 · 2 yrs

• web spidering html parsing, xml/xslt transformations and html normalization primary done in c++ on windows platform

Jan 2003 – Jan 2004 · 1 yr