Apr 2022 – Apr 2024 · 2 yrs · New Delhi, Delhi, India · On-site

• As CTO, leading a team of 60+ diverse product & engineering teams across India and US. Responsible for end-to-end Ad Exchange system for Web, MWeb, Android & iOS clients, all backend services, data platform & AI products, infra for tech ecosystems
• Key Initiatives:
• Accountable for the product vision, product strategy & product roadmap, owning P&L for product & engineering vertical. Transformed product & engineering into a high-performance team delivering products with high quality and velocity. Setup India tech centre by hiring 60+ folks in 6-9 months’ timeframe to accelerate product roadmaps.
• Identified and hired key positions – VP Engineering’s, Product Directors, Tech Product Managers, QC Head, Engineering Managers, Principal Engineers, QA Engineers, Data & ML teams. Scaled up systems by removing performance bottlenecks in ecosystems to expand the business for other media channels. This included setting up a performance test team to focus on scaling up all systems.
• Restructured & reorganized teams into verticals (Business Units – DSP & SSP) & horizontals (Data & AI, QA, DevOps) for faster delivery with high quality.
• Significantly reduced infra costs on AWS by optimizing the architecture & data workflows. Key transformation like movement of the private traffic from Net Gateway to Internet Gateway & VPC
• Managed geo specific product lines as well as global product vision spanning across US, UK, Europe, India, GCC & Southeast Asia Pacific countries.
• Filed the patents in US for proprietary identity platform ESPYIAN, Medical Keyword Taxonomy, HCP Consent Framework & Unified JS Framework for identity graph.
• Developed & mentored the team to drive new product visions like CDP (Customer Data Platform), Ad Manager for Lifesciences, ML based media planner, contextual engine to address third party cookies phaseout & AI dashboard to address campaign / sub-campaign level queries.

Jun 2015 – Apr 2022 · 6 yrs 10 mos · Noida Area, India · On-site

• CTN (Colombia Traffic Network) business is TIL’s AdTech platform, addressing the performance market for native advertisements. Colombia recommends ads, editorial & sponsored content across many of the world’s most highly visited sites.
• As P&E Head for Colombia, I was managing a fully regulated AdTech platform with 350+ engineering, product, publisher operations, ad operations, network operations & DevOps. Led transformation to address key initiatives like Data Privacy Policies (GDPR, CCPA), Ad Compliances, Stability, Performance, Scale & Accelerated Feature Rollouts
• Key Initiatives:
• Owned the P&L for product & engineering vertical in Colombia.
• Managed, restructured & re-architected AdTech, OMS, DMP & PR products for performance, quality & size that monetizes CPM, CPD, CPC, CPCO & CPG business.
• Transformed the business from traditional ad network to a transparent & versatile Ad Exchange platform offering performance at scale, managing better RPMs for the publishers & the ROIs for advertisers.
• Built data & AI teams for ad recommendation engine, content personalization, reporting & analytics. Established a real time bidding system serving a most appropriate ad to a user based on inputs from regression models, time series models, contextual models & collaborative filtering techniques.
• Helped setup and institutionalize several central functions like security, monitoring & alerting, infra cost controls, quality assurance & best practices across all product lines.
• Stabilized, scaled and built authentication and authorization system, handling 100K-150K TPS.
• Built a rule engine & feed vertical to deliver highly personalized feed (Video, Audio, Text) to users, this improved metrics like repeat users, time spent.
• Enabled the audience platform (DMP) to facilitate user signals, mapping users to category tree and publish audience segments for targeting & personalization.

May 2012 – May 2015 · 3 yrs · Gurgaon, India · On-site

• Expedia was expanding its product & technology centre in India, got opportunity to build the enterprise data warehouse (EDW) vertical from scratch that comprised of platform engineering, booking, conversion, lodging & operations teams.
• Key Initiatives:
• Build out EDW & Analytics team of 100+ in India for platform products on big data, data analytics, BI & core data products.
• Created and aligned EDW tier-2 / tier-3 teams to respective business delivery functions for their respective EDW initiatives.
• Coaching & mentoring the team, bringing them up to speed, working towards processes & best practices, resource management, product roadmaps and strategies around implementations of big data platform and core data products like booking, conversion, lodging & marketing.
• Driving service health infrastructure product development, on-boarding operational services to be monitored for performance and availability, implementation of business resiliency initiatives for an organization.
• Driving the initiatives around enabling self-service models in respect to scheduling, monitoring, deployments and batch processing’s.
• Managed the team/products in four geographies (Seattle, London, Geneva, Gurgaon)

Aug 2009 – May 2012 · 2 yrs 9 mos · Noida Area, India · On-site

• Joined One97 with a clear mandate to fix serious issues around data and its existence, business resiliency by enabling monitoring & alerting product in a large setup across all circles across all telecom operators in India.
• Key Initiatives:
• Accountable for setting up enterprise data warehouse setup to enable faster access & reliable source for the business data sets. Build out central and shared infrastructure (CAPEX & APEX) to support MIS, BI and revenue reporting / dashboarding.
• Delivery head and architect for end-to-end implementation around ODS layers, central data marts, configurable ETL solution & BI frameworks.
• Build out a product, Eagle, a near real time monitoring & alerting system to keep track of machines, the applications and the database services.
• Hadoop infrastructure setup and integration to central data marts. Created operator specific LZ’s and centralized ADS in Hadoop eco-system to support large data sets requirements from the business.
• Enabled self-service models by exposing RESTful APIs on top of Hadoop eco-system. This reduced the data extraction dependencies from EDW team.
• Developed data models for customer and product profiling to generate user and item-based recommendations (market basket analysis), increased conversions for advertising, content and m-commerce verticals.
• R&D to pick up big data platform and analytical tools.
• Reduced operational cost; improved operational efficiencies, eliminated manual reporting and improved TAT for MIS & RA reports.
• Geographically distributed sources integrated for near real-time data synchronization for LIVE gaming contest on TV channels.

Dec 2007 – Aug 2009 · 1 yr 8 mos · Noida Area, India · On-site

• At TBSL the ownership was to lead the central data engineering team to address the existence of data in silos, in XLS sheets, that was adding a big TAT in data consolidation, hence decision based on data were delayed that led to lost in the business opportunity. TBSL was owning TimesJobs, MagicBricks & SimplyMarry verticals for the TimesGroup and I was responsible for establishing the COE around data, data analytics & BI for all these business verticals.
• Key Initiatives:
• Established the data engineering team from scratch for all product portals, identified warehouse needs and created a vision for organization to implement center of excellence in the BI space.
• Architect solution, identified technologies, infrastructure setup, planning, design and execution for enterprise data warehouse, ETL & BI.

Apr 2001 – Dec 2007 · 6 yrs 8 mos · Noida, Gurgaon, India · On-site

• Started career with SOTAS Inc. in April 2001, that got acquired by MANTAS Inc. in 2003 & MANTAS was acquired by GlobalLogic in 2005.
• Subject Matter Expert (SME) for Fraud Management System (FMS), Best Value Routing (BVR), Network Analytics (QoS), Revenue Assurance & DWH products. These products were created by SOTAS; building products for telecommunication sectors; I skilled myself on these products from a software engineering role to a product subject matter expert role.
• Established CoE for enterprise data warehouse and BI technologies at GlobalLogic. Took forward the CoE value proposition to existing/new customers.
• People & account management, handling multiple projects.
• Release Management and actively involved in change control board meetings.
• Production support and managing L3 support teams.

Jan 1998 – Apr 2001 · 3 yrs 3 mos · Gurgaon, India · On-site

• Programming in Visual Basic, Core Java, Oracle PL/SQL, Oracle Designer and Oracle Developer Suite.
• Customer interaction and end to end project implementations.
• Worked on ERP solution for the client Polar Software (2000 - 2001). As software developer worked on high & low-level designs, database design and POC’s