Apr 2022 – Jan 2026 · 3 yrs 9 mos

Jul 2021 – Apr 2022 · 9 mos

Feb 2020 – Jun 2021 · 1 yr 4 mos

Jul 2019 – Feb 2020 · 7 mos

• Work with data product team to build MCLTV data to make it available for broader teams and develop analytics framework for using this metrics.
• Guided marketing and product teams on App deeplinking global roll out, a major milestone to achieve additional 20% growth of App monthly unique visitors.

Oct 2017 – Jun 2019 · 1 yr 8 mos

• Revamped post booking analytics from defining metrics, building dashboards and setting up prioritizing framework, which led to 1.6 million annualized GP impact through proposed AB tests.
• First in the team to connect with Call Operation Team to leverage customer call data to understand product impact and used call propensity metrics to on building features for Itinerary product.
• Established Marketing Contribution Customer LTV and analyzed incremental App customer value using data modeling, which increased engineer resource and funding in App download. Paid installs was accelerated and reached 91% YoY in April 2019.
• Worked with cross-function teams on App Growth Initiatives to increased Expedia Owned Placement Install by 300% YoY.

Nov 2016 – Oct 2017 · 11 mos

• Built App Install Propensity Model to identify the likelihood of install intent to optimize install banner efficiency.
• Performed Decision Tree Modeling to understand the drivers for high purchase intents for Hotel and Flight purchase on Mobile App. Insights and recommendations help the product teams to prioritize test ideas and organize the product roadmap.

Jun 2015 – Nov 2016 · 1 yr 5 mos

• Developed new testing methodology and analysis guidelines for traffic-based testing and cohort analysis.
• Analyzed A/B Tests, Multivariate Tests, Cross-Platform Tests for multiple business units like Mobile App, Storefront, Urgency and Expedia Search and Suggestion to improve business KPIs

Jan 2015 – Mar 2015 · 2 mos · Rochester, New York Metropolitan Area

• Conducted research, refined the target market by utilizing Nielsen PRIZM, Mintel Trends and Simmons database.
• Created a comprehensive marketing strategy regarding promotions, traditional marketing and online marketing to acquire new customers and penetrate the market.

May 2013 – Jul 2013 · 2 mos · Guangzhou-Foshan Metropolitan Area

• Analyzed and interpreted guests’ satisfaction data to manage service recovery and generate new and repeat business.
• Employed targeted marketing campaigns of Marriott’s upscale service to increase client base by 10%
• Designed customized service plans for over 500 VIP guests within a month to improve customer experience.
• Streamlined the internal system to manage inventory, services and orders to reduce operational costs.
• Assisted in organizing special events and business meetings to improve brand image and propagate sales.

Sep 2011 – Dec 2011 · 3 mos · Guangzhou, China

• Employed effective sales methods and successfully reached the monthly sales target of $1,000.
• Increased sales revenue by $5,000 by the completion of the internship.
• Organized lectures and seminars which attracted over 1,000 potential clients to extend the consumer base.
• Utilized social networks and physical collateral on campus to promote activities and ensure participation.