Annie Lalish

Business Development Executive

Seattle, Washington, United States9 yrs experience

Highly Stable

Key Highlights

Expert in content strategy and development.
Proven track record in managing multimillion-dollar budgets.
Skilled in leading cross-functional teams and initiatives.

Stackforce AI infers this person is a Content Strategy and Product Management expert in E-commerce.

Contact

Skills

Core Skills

Product ManagementContent StrategyProject ManagementContent Curation

Other Skills

Go-to-Market StrategyContract NegotiationsContent DevelopmentData AnalyticsInfluencer MarketingContent ExpertiseAdobe Creative SuitePhotographyContent ProductionContent ManagementCreative ConsultingSocial MediaCustomer ServiceMarketingMicrosoft Excel

About

Content Specialist and Product Manager with experience in content strategy and development. Highly effective at leading teams and managing business partnerships. My work history also includes commercial photo styling + photography with experience in pre-production, shooting and editing for digital marketing. Skills include: Content development Content curation Project Management Product Management People Management Data Analytics Photo + Video Production Commercial photography Prop + Food styling Photo editing

Experience

Amazon

3 roles

Business Developer II, Inspirational Shopping

Promoted

Dec 2024 – Oct 2025 · 10 mos · Seattle, Washington, United States

Owned strategy and development for content guidelines, quality standards, and placement mechanisms across Shop by Interest.
Managed a multimillion-dollar content budget, including large‐scale vendor contracts, PO management, and internal influencer program funding.
Led successful cross‐functional initiatives with many internal teams including: Marketing and advertising teams,, Finance, PR, Legal, and Engineering
Contributed to Gen AI product strategy.
Developed educational resources for Amazon Influencers to improve content quality and surface rate.
Partnered with engineering to consult on an automated curation system and improvements to internal content ingestion tools.
Key contributor to monthly business reviews and annual operational planning.

Go-to-Market StrategyContract NegotiationsProduct ManagementContent Strategy

Project Manager, Inspirational Shopping

Mar 2024 – Dec 2024 · 9 mos · Seattle, Washington, United States

+ Responsible for content curation, ingestion, and processing content workflows for a team of ingestion specialists.
+ Developing workflows and mechanisms to process large quantities of content at scale and on time.
+ Owning and managing relationships with several third-party vendors and agencies.
+ Leading quality assurance work for internal and external content teams.
+ Writing and maintaining purchase orders, standard operating procedures, creative briefs, and statements of work.

Data AnalyticsProject Management

Content Curator, Shop by Interest

Dec 2021 – Mar 2024 · 2 yrs 3 mos · Seattle, Washington, United States

+ Curated 3k weekly videos, photos, brand posts, generative AI, and collections in 61 interest feeds to optimize engagement.
+ Worked directly with Shop by Interest’s largest content vendors to ingest 300k+ annual content from a team of external creators
+ Served as Human-in-the-Loop to influence editorial guidelines and inform Shop by Interest’s auto curation machine learning.
+ Provided weekly editorial feedback for 300+ person influencer program.
+ Worked directly with Shop by Interest’s largest content vendors to ingest 300k+ annual content from a team of external creators·

Content Curation

Freelance

Freelance Product Photographer

Jun 2020 – Sep 2023 · 3 yrs 3 mos · Seattle, Washington, United States

Project Management

Thrive global

Video Production Assistant / Social Media Manager

Dec 2019 – Jun 2020 · 6 mos · Bellevue, Washington, United States

Project Management

Project bionic

Photographer

Sep 2017 – Feb 2020 · 2 yrs 5 mos · Greater Seattle Area

Marx foods

Direct marketing & Social Media Coordinator

Oct 2014 – Apr 2017 · 2 yrs 6 mos · Seattle, WA

Facilitate direct marketing initiatives for the company, including: providing copy edits, scheduling direct mail campaigns, managing design and copy work, and implementing the final product.
Plan and oversee logistics for company exhibits at several tradeshows across the country each year.
Create and maintain the yearly direct marketing schedule.
Photography assisting during day-long photoshoots.