Aparajita Mishra

Associate Partner

Mumbai, Maharashtra, India10 yrs 2 mos experience

Key Highlights

Expert in digital and traditional marketing strategies.
Proven track record in brand positioning and strategy.
Strong leadership in cross-functional team collaborations.

Stackforce AI infers this person is a Marketing Strategist with expertise in brand building and digital strategy across various industries.

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Skills

Core Skills

Marketing Strategy

Other Skills

Digital StrategyStrategic PlanningCross-functional CollaborationBrand PositioningMarket ResearchTeam Collaboration

About

I love solving business problems by blending context, business acumen, creativity, strategy (digital and non-digital), media tools, and consumer insights.

Experience

Vml

Associate Director: Strategy & Planning

Jul 2025 – Present · 8 mos · Mumbai, Maharashtra, India

1. Led and laid out the digital strategy for Amazon Music pitch
2. Designed AOP for FY26 for EasyBuy, a retail brand.

Digital StrategyMarketing Strategy

Sideways consulting

Associate Strategy Director

Mar 2024 – May 2025 · 1 yr 2 mos

Ddb mudra group

Strategy Director

Oct 2022 – Dec 2023 · 1 yr 2 mos

Building Volkswagen India as a strategist & working in tandem with the PHD (media team), Servicing, ORM, Analytics, Digital & creative teams. This cross-functional role helps me evolve as a decision-maker: Both, as a professional & as a human being.

Wondrlab india

Brand Strategy Partner

Oct 2021 – Sep 2022 · 11 mos · Mumbai, Maharashtra, India

Key Work: Cracked the positioning for the skincare brand, Rju: Put Your Skin In The Game.
As it catered to a broad age group of women & addressed only the ambitious ones.
Tension point addressed: Because of busy work schedules, the skin care time gets compromised.

The glitch

Senior Manager - Brand Strategy

Jan 2020 – Oct 2021 · 1 yr 9 mos

Key Work: Headed the digital strategy for Vaseline India & got a strong sense of team collaboration skills while working on Lakme Fashion Week three times - Led it two times.