Oct 2016 – Jun 2019 · 2 yrs 8 mos · Cincinnati, OH

• Developed strategic promotional plans for sales team supporting 29 consumer goods manufacturers in different consumer categories with a wide range of budgets
• Owned all sales support tasks for 3 Sales Managers including pulling custom category and brand insights from our real time purchase data, to program development, and results aggregation
• Managed business unit workflow bringing 150+ programs to market annually
• Subject Matter Expert who served as a key contact for questions surrounding our new Media Platform
• Initiated, pulled, and provided custom analytical insights to brands and sales partners while positioning the key insights within the broader context of the brand's market performance

May 2016 – Sep 2016 · 4 mos · Cincinnati, Ohio

• - Relocated to Cincinnati, OH and took six months to increase MBA/MSEI course load to complete advanced classes before returning to the workforce.

Jun 2014 – Apr 2016 · 1 yr 10 mos · Greater Pittsburgh Area

• Reported directly to Vice President of Marketing
• Managed direct reports, vendor and agency contracts, interns, and independent contractors.
• Managed all consumer promotions for 4 brands including Rachael Ray Nutrish, Dad's, Back to Basics, and Better Than!, from strategy development, through budget allocation and reconcilliation, creative development, tactical execution, and post-project evaluation.
• Oversaw national and regional consumer facing tactics to drive awareness, educate consumers, and incent trial driving brand growth while delivering a strong ROI
• Developed and execute Account Specific strategy and tactics for 30+ retailers across the country
• Worked with agency partners to develop cutting edge creative while fitting within brand standards for a consistent brand message across all creative elements
• Project lead on corporate revisioning and internal re-branding efforts
• Owned all Event Marketing and Trade show events for all brands
• Managed strategic partner and vendor relations
• Project lead on semi-annual project/tactical ROI analysis
• Managed coupon database, code creation, redemption forecasts, and budget reconcilliation

Feb 2013 – Jun 2014 · 1 yr 4 mos

• Brand Associate responsible for Base Can and Ready To Eat Segments - StarKist’s core business segments.
• Managed Albacore initiatives from strategy development, to fruition and evaluation resulting in increased segment unit volume. Positive campaign results allowed for growth of base can budget.
• Responsible for development of channel specific growth vehicles with goals of increased sales and gaining incremental placement in developing channels including club, c store, dollar, foodservice, government, and military
• Managed cross functional team and developed award-winning Dollar Channel shipper at a profit - resulting in the first display unit program StarKist has executed in Dollar General, Generating significant incremental sales
• Project Lead on International initiative for both StarKist Branded and Private Label products, a project that will bring in significant incremental volume from international retail outlets
• Project Lead for cross functional teams including several test markets, packaging changes, new product development, cost savings exercises, and in store incremental display units
• Retained management role of coupons, ASM, and digital marketing from previous position

Mar 2012 – Feb 2013 · 11 mos

• Coordinated and executed all steps of the consumer promotional planning process; managing internal and external resources from concept development to final art submission and program recap
• Served as liaison between the StarKist Brand Team and agencies/vendors for Pouch, Autentico and Selects brand campaigns
• Managed company coupon process including clearinghouse data maintenance and release notices, adjustment of the family code hierarchy, barcode creations, processing invoices, forecasting, and reconciliation of coupon budget
• Managed digital initiatives including website maintenance, strategy, analytics, and project management. Additionally oversaw database management, digital asset library, and facebook promotions
• Executed ad hoc programming including government, military, foodservice, and sponsorship initiatives
• Managed company ASM budget applied across 124 programs and 51 retailers
• Worked with Nielsen to collect data and complete Marketing Mix study to determine ROI of marketing Tactics

Aug 2010 – Mar 2012 · 1 yr 7 mos · Greater Pittsburgh Area

• Responsible for the office equipment and supplies as well as the organization of information and facilitation of communication for all 43 employees
• Planned details for events such as client visits, trips to visit clients, internal meetings, and luncheon lecture series including travel, accommodations, meals, and booking necessary resources
• Managed company social media including facebook, linked in, and twitter
• Responsible for writing copy, name creation and ideation, edit, and proof other’s writing
• Wrote and distributed surveys, collected data, and compiled reports for clients
• Performed industry research and competitive analysis for clients
• Participated in planning meetings for strategic campaign and web/application development and assist with various steps during the execution

Aug 2009 – Dec 2009 · 4 mos

• Created and distributed schedules for campus events held in 10 athletic facilities and fields using EventPro software
• Created, edited, and distributed schedules for all 15 Division 1 athletic teams as well as intramural teams and club sports
• Managed communication between coaches, other members of the athletic department, players, and other employees with the Assistant Athletic Director of Operations
• Aided in the coordination of student workers and daily maintenance activities

Jun 2009 – Aug 2009 · 2 mos

• Researched, compiled data, and wrote monthly Industry Update Reports and Market Summaries
• Researched competitor marketing efforts for bi-weekly Competitive Board updates
• Collected, compiled, and summarized customer based field data for brand metrics, new products, and new partnerships
• through surveys and customer intercepts
• Assisted with weekly focus groups of 20-35 customers located throughout various markets
• Presented data to the VP of Marketing and briefed the Head of Research on data gathered and analyzed

Jan 2008 – May 2008 · 4 mos

• Produced and distributed promotional materials on campus and in the local community through a variety of mediums
• including web and print for all campus activities and functions with 7-13 events per week
• Designed and executed strategic communication plans for larger events with expected audiences of 100+ people
• Coordinated and maintained Campus Activities Calendar on a monthly basis

Jun 2006 – Aug 2007 · 1 yr 2 mos

Jun 2005 – Aug 2010 · 5 yrs 2 mos

• Worked part-time through out schooling, and continuing to work part-time while pursuing further job options and career opportunities.