John Karam

Business Development Executive

Dubai, United Arab Emirates8 yrs 1 mo experience
Highly Stable

Key Highlights

  • Expert in social media strategy and execution.
  • Focused on relevance, consistency, and impact.
  • Experience across GCC & MENA markets.
Stackforce AI infers this person is a Social Media Marketing expert with a focus on strategic brand advocacy.

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Skills

Core Skills

Social Media StrategyMarketing Strategy

Other Skills

Engaging ContentContent PlanningStakeholder ManagementData AnalysisCustomer Relationship Management (CRM)Organization SkillsContent StrategyDigital MarketingSocial Media MarketingAnalytical SkillsSocial MediaMarketingProject ManagementStrategic PlanningDigital Media

About

I work in social media, but not in the “post more and hope” sense. My job is to help brands make better decisions on social; what to say, when to say it, and just as importantly, what not to do. I work across strategy, evaluation, and execution. Whether it’s auditing what’s already in-market, building social systems that hold up over time, or pressure-testing ideas before they go live, I focus on the "why" behind the "what." Having worked with startups and large regional organizations across the GCC & MENA, I’ve seen how social runs in real time. You learn quickly what looks good in a slide deck but falls apart in a feed. I care less about chasing trends and more about relevance, consistency, and impact. The goal isn’t more content. It’s better judgment.

Experience

Dubai department of economy and tourism

Social & Consumer Advocacy Manager - Proximity Markets

May 2025Present · 10 mos

Social Media StrategyMarketing Strategy

Hashtag social media agency

3 roles

Senior Social Media Manager

Jun 2023May 2025 · 1 yr 11 mos

Social Media Manager

Promoted

Mar 2021Jun 2023 · 2 yrs 3 mos

Senior Social Media Executive

Jan 2020Mar 2021 · 1 yr 2 mos

  • Hmm a job summary, where do I even start?
  • A typical day at work can include creating a content calendar and writing bilingual captions or running after a dozen people to plan a last minute shoot. It can feel like an intense workout session walking back and forth to the creative team with endless briefs and then finding the time to work on a pitch for a new client. Leaving the office and taking a road trip to do a live coverage can also be part of my day or squeezing my brain to come up with a communication plan for a new campaign. And then of course, there are those days spent solely on never ending reports and urgent client requests...
  • But usually its a mix of all the above.

Boopin

Social Media Executive

Jan 2019Jan 2020 · 1 yr

Bosch middle east

Corporate Communications Intern

Jul 2018Jan 2019 · 6 mos

Cheil mena

Experiential Marketing Intern

May 2017Sep 2017 · 4 mos · Dubai, United Arab Emirates

Education

Middlesex University Dubai

Bachelor's degree — Marketing

Jan 2018Present

Middlesex University Dubai

Jan 2014Jan 2018

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