Amantran Ghosh

CEO

Kolkata, West Bengal, India21 yrs 7 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 20 years of FMCG experience across diverse roles.
  • Led three major business turnarounds in national roles.
  • Currently managing a large team with significant turnover.
Stackforce AI infers this person is a seasoned FMCG leader with extensive experience in sales and marketing.

Contact

Skills

Core Skills

Sales ManagementTeam Management

Other Skills

Sales OperationsFMCGKey Account DevelopmentBusiness DevelopmentKey Account ManagementChange Management

About

20 years of experience in FMCG, across 12 diverse roles in Sales, Marketing ( with National P&L responsibility), Trade Marketing, Category Management. Have worked in depth across General trade,Modern Trade, E Commerce, Out-of-Home and Food Services. Have experience across a wide range of food & beverage categories - Ranging from carbonated soft drinks and juices, salty snacks, chocolates, instant foods (Noodles, Pasta, Sauces, Flavour world), Instant Coffee, Roasted Whole Bean ( Bean to Cup coffee solutions ), Instant Tea, Seasonings, Plant Based Meat Analogues. Three business turnarounds ( of scale ) in national roles have been key achievements in my career. I have been a part of the Leadership team in 3 Business Units in Nestle : Foods, Chocolates and Nestle Professional - F&B. Prior to Nestle, I have worked in General trade and Organised trade, with Sales Leadership stints in PepsiCo - both foods (Frito Lay) and beverages businesses. Presently I'm leading Eastern India for Nestlé, a large branch with 450+ team members on payroll and 7000 crore turnover with the mandate of building portfolio transformation, Rural & Regionalisation with a strong consumer orientation and execution focus.

Experience

Nestlé

7 roles

Branch Manager - East India

Promoted

Jun 2024Present · 1 yr 9 mos

  • I head Eastern India for Nestlé, supported by a leadership team reporting into me representing Sales ( General Trade + Organised Trade), Commercial Development, Channel & Sales Development, Regional Consumer Marketing, Infant Nutrition & Growing Up Milks, Nestle Professional, Pet Food, Supply Chain, Finance, Human Resources, Legal and Corporate Affairs. A 450+ member team (Company Payroll) and a powerful off-roll team forms the backbone of our mission of portfolio building, Rural and Regionalisation in East. All categories of Nestlé India fall under the responsibility of the Branch Manager. With 7000 Crore+ Turnover, East is the second largest branch of Nestlé India and the categories involved are : Foods, Chocolates, Beverages, Breakfast Cereals, Dairy, Infant Nutrition, Nestlé Professional, Pet Food.
Sales OperationsTeam ManagementFMCGSales ManagementKey Account DevelopmentBusiness Development+2

Head - Commercial Development

Feb 2023Jun 2024 · 1 yr 4 mos

  • In this role, am responsible for all categories in Eastern India - Food, Chocolates, Dairy, Beverage, Infant Nutrition & Baby Food, Pet Care, Nestle Professional, Breakfast Cereals and Nestle Health Science. Portfolio transformation led F&B growth is my mission for the largest branch of Nestle India. The role has commercial responsibility.

Category Marketing Head - Food & Beverages ( Nestle Professional - Business Unit )

Oct 2021Feb 2023 · 1 yr 4 mos

  • Responsible for Out of Home Food and Beverages business of Nestle with National P&L responsibility. I handle the F&B portfolio cutting across Instant Coffee, Roast and Ground (Bean to Cup solution), Instant Tea, Savory Flavors, Meals and Sides, Plant Based Meat Analogues, Dairy Solutions and Chocolate. The key objective in this assignment is to lead a massive portfolio transformation journey which makes the organization future ready supported by sustainable value chain, people capability and innovative business models to drive share gain. Building the Product Innovation pipeline and value chain, Leading Digital marketing, establishing B2B Lead Generation models, Marketing partnerships with Community and Cohort, Influencer marketing with Chef community and Capex management form an important part of the enablers for the scale up of the business. I directly report to BEO (Nestle Professional), with a zonal reporting at Singapore.

Category Marketing Head - Beverages ( Nestle Professional - Business Unit )

May 2019Oct 2021 · 2 yrs 5 mos

  • I head the beverages business, with national P&L responsibility. Reporting to BEO Nestle Professional ( Business Unit ), I'm a part of the BU leadership team. Category span - coffee, tea, cold beverages, dairy and chocolate drinks. As a category lead the role involves P&L ownership, development and marketing of products, innovating business models (B2C, B2B), with the aim to drive massive portfolio transformation to build a future ready business. The job involves collaborative working with the Region ( Singapore ), capex management for trade assets and building digital marketing capabilities in the BU. Another key action area is around establishment of an end to end value chain for the new business lines. Key Brands in the portfolio are NESCAFE, NESTEA ( hot and cold ).

Head - Category Operations ( Foods Business Unit - MAGGI)

Jul 2016Apr 2019 · 2 yrs 9 mos

  • As a part of the Business Unit leadership team, I played a key role in the Foods business recovery journey after the 2015 disruption. In the role, I was responsible for National Sales, Trade Marketing, Spends management, and led the Business Planning for Noodles, Sauces, Pasta and Flavour World across General trade and Organised trade ( Modern Trade and E commerce). The role demanded solid leadership and involved collaborative working cross functionally with Marketing, Sales leadership and Supply Chain, to build and own consumer + trade plans to ensure top line achievement while building back the MAGGI business post crisis. In this role, I was reporting to BEO - Foods.

Head - Category Operations ( Chocolates and Confectionery Business Unit )

Jul 2014Jun 2016 · 1 yr 11 mos

  • Part of Confectionery BU leadership team, I was responsible for National Sales, Trade Marketing, Trade Spends management and Trade Strategy for the chocolate and confectionery business unit. In this role, I was reporting to BEO - Confectionery BU. I have been a key contributor to the confectionery business turnaround, bringing the team together and with close working with sales leadership, marketing, supply chain and tech teams to build a powerful comeback plan encompassing consumer and trade dimensions to chart out a recovery roadmap.

Senior Manager - Sales ( Route to market )

Jul 2013Jun 2014 · 11 mos

  • In this role, I was a key member of a team which was leading the sales transformation journey of Nestle India from HO Sales. The transformation involved establishing route to market models to best suit a multi category environment, evolving portfolio and optimizing quality of sales

Pepsico

4 roles

Zonal Manager (Sales), Mumbai ( Foods - Frito Lays )

Dec 2011Jun 2013 · 1 yr 6 mos

  • Led the General Trade business for PepsiCo Foods ( Frito Lay Division) in Mumbai (Metro).

General Manager - Sales (Organised Trade + OOH ) - West

Apr 2010Nov 2011 · 1 yr 7 mos

  • Led the organised trade and Out of Home business for West, based out of Mumbai. Managed national and regional key accounts in modern trade and out of home business. Awarded BU Ring of Honor for best performance in 2011.

Territory Development Manager, Mumbai ( Beverages )

Promoted

Sep 2008Mar 2010 · 1 yr 6 mos

  • Led beverage sales in Mumbai city through direct operations (Western Sub). Managed one of the largest warehouses of Asia with a Frontline team of 350+ ( and 8 direct reportees - officers) , and company owned sales infrastructure ( fleet) and receivables. Key achievement was driving a large scale go to market transformation while securing business results ( growth and market share ). Strengthened the Mumbai slums footprint through a systematic rebuild of hub and spoke model

Territory Development Manager,Pune (Beverages)

Nov 2006Aug 2008 · 1 yr 9 mos

  • Led sales for Pune city and upcountry with a team of 8 sales officers and 1 ADC. Awarded BU Ring of Honor in the year 2008, for market share gain and growth leadership in the country. Key levers to success was a robust distribution network and future readiness to support growth.

Asian paints ppg pvt. ltd.

Business Development Manager (Paints)

Jan 2005Oct 2006 · 1 yr 9 mos · Mumbai Area, India

  • Managed product development and Key Accounts for Automotive Paints.

Raymond limited

Engineering Trainee

Jun 2001Jun 2002 · 1 yr · Mumbai Area, India

Education

Indian Institute of Management Mumbai

Postgraduate Degree — Supply Chain Management

Jan 2002Jan 2004

Govt. College of Engg. and Textile Technology, Serampur 110

B.Tech

Jan 1997Jan 2001

De Nobili School FRI

ISC

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