Mar 2024 – Present · 2 yrs

• Own regional commercial strategy for gaming across [CEE & MEA/EMEA], aligning local execution with global priorities to drive sustained revenue and share growth.
• Lead GTM and pricing for platform, services, and content; optimized mix and profit, contributing to +85% YoY growth in [FY24/rolling 12 months].
• Expand digital distribution through strategic retail and telco partnerships; secured 10+ new agreements that generated $9M+ incremental revenue and accelerated subscription attach.
• Orchestrate cross-portfolio initiatives to reduce time-to-market and improve cross-sell; delivered 32%+ uplift in attach rates for [Game Pass/gift cards].
• Improve assortment, availability, and compliance across channels; reduced stockouts and increased sell-through by 80%+ for digital products.
• Drove AI-driven insights and portfolio prioritization using GfK, Newzoo, and internal dashboards to optimize spend, market share, and content strategy across regions.
• Identify and capture growth opportunities by launching impactful business and channel development initiatives, resulting in measurable market share gains.

Oct 2022 – Mar 2024 · 1 yr 5 mos

• Managed end-to-end P&L for subscriptions, services, and transactional products across 30+ markets; owned an [8-figure] annual revenue base.
• Delivered +44% YoY digital revenue growth via category expansion, regional GTM, and collaborations with marquee brands and influencers.
• Built a cross-regional v-team (10+); launched multi-year growth plan for Game Pass, gift cards, improving activation and retention KPIs.
• Designed and executed a new sales model and promotional architecture, delivering +54% sales growth and +10% profitability uplift.
• Led geo-expansion for subscriptions across 29 EMEA countries; established telco JV partnerships and operator billing routes to expand reach and conversion.
• Enriched the gaming ecosystem by partnering with regional gaming developers, ensuring the inclusion of local content on the Xbox platform, boosting regional relevance and player retention.

Dec 2019 – Jul 2022 · 2 yrs 7 mos

• P&L and lifecycle ownership for consoles, accessories, services; delivered +35% annual sales growth and led one of CEE’s most profitable sub-regions.
• Launched next-gen consoles with tailored GTM; improved partner profitability through cost optimization and inventory discipline.
• Led and coordinated cross-functional teams in retail sales, channel marketing, and communications to adapt Microsoft’s global Xbox strategy to local market requirements, ensuring cultural relevance and competitive positioning.
• Drove alignment between global strategy and local execution, unlocking significant year-on-year financial growth.

Jun 2014 – Dec 2019 · 5 yrs 6 mos

• Drove double-digit YoY growth via strategic account plans and market availability improvements; uplifted distributor contribution margin by +31%.
• Built 6 new revenue streams (telco, DaaS, social commerce, code-to-content), adding $4M+ incremental sales; launched electronic distribution to scale channel sales.
• Built and sustained long-term relationships with major partners, including Mail.ru, VK, and Yandex, contributing to $3M+ in annual revenue.