Lebson Nasasira

Performance Marketing Manager

Central Region, Uganda4 yrs 9 mos experience

Highly Stable

Key Highlights

Top performer in digital marketing campaigns across multiple regions.
Successfully increased user retention for a major app.
Led product strategy for diverse digital services.

Stackforce AI infers this person is a MarTech and Fintech expert with a strong focus on digital marketing and product strategy.

Contact

Skills

Core Skills

Digital MarketingPerformance MarketingE-commerce MarketingProduct MarketingGrowth MarketingProject ManagementDesign Thinking

Other Skills

Campaign Manager 360Display & Video 360Search Ads 360Facebook Business ManagerOracle BlueKaiGA4LookerAppsflyerAdvanced ExcelSocial Media MarketingSearch Engine Optimization (SEO)Marketing StrategyMulti-channel MarketingSearch Engine Marketing (SEM)Sales Management

About

With 5 years of marketing experience, I have successfully planned, executed, and reported on large-scale campaigns across digital, experiential, and trade channels for apps, OTT platforms, and websites in e-commerce, gaming, ad tech, and music streaming. I graduated at the top of my class with both bachelor's and master's degrees in marketing. Driven by curiosity and a passion for learning, I excel at taking projects from ideation to execution.

Experience

Mtn

3 roles

Manager: Performance Marketing

Jun 2024 – Present · 1 yr 9 mos · Hybrid

Responsible for end-to-end ideation, planning, and execution of social and programmatic campaigns using Campaign Manager 360, Display & Video 360, Search Ads 360, and Facebook Business Manager
Supported the planning, launch, execution, and measurement of three digital marketing campaigns across seven key markets: Uganda, Ghana, Benin, Zambia, Ivory Coast, Rwanda, and Cameroon, driving the migration of MTN Mobile Money users to a digital wallet app.
Responsible for generating and translating reports on performance using Oracle BlueKai, DV360, CM360, GA4, Looker, Appsflyer, and Advanced Excel.
Planned and currently executing the launch for the MTN owned e-commerce platform in Uganda leveraging online and offline channels.

Campaign Manager 360Display & Video 360Search Ads 360Facebook Business ManagerOracle BlueKaiGA4+5

Specialist: Marketing

Promoted

Nov 2022 – May 2024 · 1 yr 6 mos · Hybrid

Product Owner for MTN Uganda digital services in six categories: gaming, messaging (ayoba), music streaming, e-commerce, and mobile advertising. I coordinate technical product strategy, product launches, and growth marketing.
GTM Owner for the ayoba marketing plan, which increased monthly active users on ayoba (African Super App) from 450,000 to 1.7 million, achieving a 67% average retention rate. This ranked Uganda as the top operation in the entire MTN Group by retention.
Increased annual mobile money transactions from $550k to over $4M through ayoba MoMo Peer to Peer transactions.
Ideated customer journeys, coordinated with IT and partners to launch and go to market with four new products in the categories of e-commerce, digital advertising, gaming, and music streaming.
Defined reporting templates for new products, implemented, and tracked key performance indicators as per product goals.
Analyzed digital marketing reports, creative briefs, and content, contributing to the development of the functional digital and fintech strategy in line with the overarching business goals.

Product MarketingGrowth Marketing

Management Trainee-MTN Global Graduate Program

Apr 2021 – Oct 2022 · 1 yr 6 mos · Hybrid

Delivered four business cases through action learning projects in collaboration with local and Group executives.
Led a team of 12 distributed members across eight MTN markets spanning four time zones to execute an action learning project aimed at accelerating smartphone adoption through credit financing using mobile money in 10 African countries.
Contributed to the communications team, coordinating messages to graduates in the program across over 13 countries.
Coordinated and evaluated interviews for candidates for the incoming 2022 South Africa cohort.

Sap

Young Professionals Program Trainee

Oct 2020 – Mar 2021 · 5 mos · Remote

Certified by SAP in six best practices: Project Management, Design Thinking, Sales, Financial Accounting, Human Resource SuccessFactors, and Business Process Integration with SAP S4 HANA.
Applied the concepts of agile, scrum, and waterfall approaches to project management and design thinking.
Selected for the inaugural SAP Young Professionals Program cohort, joining 27 others from five East African States to undergo training for a functional consultant role at SAP.

Project ManagementDesign Thinking