Oct 2023 – Sep 2024 · 11 mos

• Delivered Adobe Analytics implementations across 11 enterprise platforms using Adobe Launch and standardised data layer architecture, resulting in ~80% improvement in data collection consistency.
• Architected GDPR/CCPA consent management flows using OneTrust and Tealium IQ, resulting in full regulatory compliance across 9+ digital properties.
• Led agile sprint delivery for data layer optimisation across 9 projects using Adobe Launch and GTM, resulting in 30% reduction in implementation errors.
• Ran CRO experimentation programs using Adobe Target and Optimizely, resulting in 25-35% conversion uplift across digital funnels.
• Built 3 analytics and consent governance playbooks adopted firm-wide, resulting in faster onboarding and 20% fewer compliance escalations across delivery teams.

Mar 2022 – Oct 2023 · 1 yr 7 mos

• Implemented Adobe Analytics across 5 enterprise platforms using Adobe Launch and custom data layer architecture, resulting in 60% improvement in data accuracy and marketing decision confidence.
• Configured OneTrust consent management via Tealium IQ across regulated D2C and B2B web properties, resulting in 70% improvement in privacy compliance across 4 websites.
• Developed a rapid analytics cleanup methodology using Adobe Launch and GTM, resulting in 60-80% of lost data recovered within 48 hours of deployment.
• Deployed Adobe Target personalisation experiments informed by Voice-of-Customer data, resulting in 15% conversion rate improvement across client digital funnels.
• Published internal Piwik PRO vs Matomo implementation playbooks, resulting in 30% reduction in tagging errors across cross-functional delivery teams.

Mar 2021 – Mar 2022 · 1 yr · Pune District, Maharashtra, India

• Designed and deployed web analytics and cookie consent frameworks across Vodafone UK, Germany, Qatar, and Ireland using Adobe Analytics, Tealium IQ, and OneTrust, resulting in 80% improvement in data compliance and closure of critical regulatory gaps.
• Oversaw consent management operations across 6+ geo-specific Vodafone domains using OneTrust, resulting in 10% reduction in regulatory violations across global markets.
• Integrated Qualtrics Voice-of-Customer surveys into Adobe Analytics to feed A/B test hypotheses, resulting in 28% conversion rate lift through targeted Adobe Target personalisation experiments.
• Deployed unified web-to-voice analytics integrations across Alexa and Google Assistant channels using Adobe Analytics and Tealium IQ, resulting in a single measurement view across web and voice touchpoints.

Apr 2020 – Mar 2021 · 11 mos · Pune Division, Maharashtra, India

• Implemented global analytics and consent management frameworks for Mastercard's ecommerce and self-care platforms using Adobe Analytics, Tealium IQ, and OneTrust, resulting in 30% improvement in tag accuracy and data reliability.
• Delivered Optimizely experimentation tied to real-time revenue metrics across critical Mastercard funnel stages, resulting in 18% conversion uplift across digital properties.
• Conducted end-to-end data layer audits and code reviews using JavaScript and Tealium IQ, resulting in full tagging accuracy across web, mobile app, and voice platforms.
• Facilitated on-site collaboration with Mastercard digital teams, resulting in 30% improvement in cross-market project delivery speed.

Nov 2018 – Mar 2020 · 1 yr 4 mos · Pune, Maharashtra, India

• Led tag management and analytics implementations across Vodafone UK, Germany, Qatar, and Ireland using Tealium IQ and Adobe Analytics, resulting in standardised data collection across multi-market web estates.
• Managed consent management operations across regulated Vodafone digital properties using OneTrust, resulting in consistent privacy compliance across 4 international markets.
• Directed cross-functional analytics delivery teams across multiple time zones, resulting in consistent on-time project delivery across Vodafone's international digital portfolio.

Jun 2017 – Nov 2018 · 1 yr 5 mos

• Architected tag management and analytics frameworks for Vodafone UK, Qatar, and Ireland using Tealium IQ and Adobe Analytics, resulting in consistent measurement standards across 3 regulated international markets.
• Travelled on-site to Vodafone UK to align analytics implementations with business and consent strategy, resulting in 30% faster project sign-off and reduced rework across cross-border delivery cycles.

Nov 2015 – Jun 2017 · 1 yr 7 mos

• Developed and maintained JavaScript tag libraries and data layers in Tealium IQ across Vodafone UK digital properties, resulting in improved data integrity and reduced tag errors across production environments.
• Conducted regular code audits against analytics implementation and consent specs, resulting in consistent compliance with Vodafone UK campaign and regulatory requirements.

Sep 2015 – Nov 2015 · 2 mos

• Developed and maintained JavaScript tag libraries and data layers in Tealium IQ across Vodafone UK digital properties, resulting in improved data integrity and reduced tag errors across production environments.
• Conducted regular code audits against analytics implementation and consent specs, resulting in consistent compliance with Vodafone UK campaign and regulatory requirements.

Mar 2013 – Nov 2015 · 2 yrs 8 mos

• Built BI dashboards and automated reporting pipelines for finance and operations using SAP BusinessObjects and SQL, resulting in 35% reduction in report generation cycle times.
• Applied Lean Six Sigma principles to reporting workflows, resulting in measurable reduction in manual error rates and faster insight delivery to senior leadership.
• Automated report scheduling and access controls via InfoView, resulting in enforced data segregation and compliance across departmental reporting.

Mar 2011 – Mar 2013 · 2 yrs · Pune/Pimpri-Chinchwad Area

• Built and deployed the Document Automation Tool for large-scale legal documentation using VBA, JavaScript, SQL Server, and C#, resulting in adoption across multiple major US law corporations and significant reduction in manual processing time.
• Developed and published Android and iOS apps with full US/UK localisation using Rho Mobile for cross-platform deployment, resulting in successful enterprise rollout across US and UK legal teams.
• Integrated NFC-based mobile automation into client workflows using cross-platform development tools, resulting in faster client turnaround and reduced operational complexity across legal document processing.
• Managed the full app lifecycle - from feature development to store publishing and live stakeholder demos - using VB6, MS Access, and SQL Server, resulting in reliable mission-critical application delivery for enterprise legal clients.
• Provided ongoing technical support and feedback-driven iteration across all deployed tools, resulting in sustained application reliability for high-stakes legal workflows.

Apr 2007 – Mar 2011 · 3 yrs 11 mos · Pune, Maharashtra, India

• Managed daily MIS reporting and performance analytics for 65+ production agents using Excel VBA and SQL, resulting in data-driven efficiency improvements and consistent team performance against SLA targets.
• Developed SOPs, SIPOC diagrams, and Visio process maps for onboarding and refresher training, resulting in faster ramp-up times and higher adherence to quality standards across the team.
• Led Lean Six Sigma process improvement initiatives using Six Sigma Green Belt methodologies, resulting in measurable reduction in workflow errors and operational gaps across production processes.
• Played a key role in process transition projects impacting 120+ FTEs, coordinating end-to-end knowledge transfer, resulting in smooth operational handovers with zero critical process failures.
• Served as first point of contact for call escalations and live operational issues, resulting in prompt resolution and consistent service quality maintained across all shifts.

Jan 2004 – Mar 2007 · 3 yrs 2 mos · Latur

• Developed custom software solutions under contract for law enforcement agencies, including Superintendent of Police offices in Latur, Parbhani, Nanded, and Hingoli.
• Platforms used: VBA (Excel, Access, Word), MS Excel, SQL Server, VB6, JavaScript, Angry IP Scanner, Python.
• Assisted Crime Departments with complex data analysis and ethical hacking tasks to support cybercrime investigations.
• Delivered training on fundamental ethical hacking techniques to personnel across 4+ Police Headquarters.
• Designed and developed specialized software tools for call record data analysis and mobile signal tracking, including narrowing down last tower bounce of mobile signals to support investigations.
• Contributed to over 40 cybercrime case investigations by providing technical software support and innovative automation tools, having designed and deployed 5+ software applications to streamline investigative workflows.