Mar 2024 – May 2025 · 1 yr 2 mos · Lahore · On-site

Feb 2023 – Mar 2024 · 1 yr 1 mo · Lahore, Punjab, Pakistan

• At PakWheels, I manage a team of product managers, designers, and SEO experts. We engage in strategic experiments to meet growth targets, emphasizing collaboration with stakeholders at all levels.

Aug 2022 – Feb 2023 · 6 mos

• I led a team to develop new features and improve the user experience for the online mental health care platform. By implementing product optimizations and enhancements, we achieved a 20% increase in user engagement and a remarkable 15% boost in conversion rate.

Feb 2021 – May 2022 · 1 yr 3 mos

Feb 2019 – Jan 2021 · 1 yr 11 mos

• oladoc is Pakistan's biggest healthcare platform with a suite of products for both doctors and patients. With more than 25,000 doctors on the platform, oladoc serves millions of users to search for doctors and book appointments online.
• Following is a brief overview of the things I do/did at oladoc:
• Achieved 10x organic growth in user acquisition
• Improved conversion rate by more than 50%
• Improved user retention by 30%
• Steered product strategy, roadmap, priorities, plans, and execution
• Worked with sales and marketing to understand the market potential and competitive landscape

Feb 2017 – Mar 2018 · 1 yr 1 mo · Lahore

• A web-based product, enabling users to design clothes online in real-time.

Jan 2014 – Jan 2015 · 1 yr · Lahore, Pakistan

• Worked with the government to analyze, propose, develop, and deploy solutions to solve problems of governance and service delivery in the Public Sector. I worked with the following public departments at PITB:
• Punjab Board of Investment and Trade(PBIT) (Performance management system to track foreign investments and MOUs for PBIT)
• Punjab Power Development Board(PPDB) (Project development monitoring system for China Pakistan Economic Corridor(CPEC))
• Law and Parliamentary Affairs Department Punjab (Punjab/KPK/Balochistan Law Portal)
• Punjab Police (Implementation of the stolen vehicle verification system)
• NIM, MCMC, NMC (Training of public officers for better delivery using Android apps, Google Maps, and
• Web services)

Sep 2013 – Jan 2019 · 5 yrs 4 mos · USA

• CareMed is a US-based Specialty Pharmacy company which offers Saas based solutions to the US healthcare sector. Following are few products that I worked on:
• Salesdoor (a Saas healthcare CRM solution)
• GoRx.org (a website to find and compare drug prices and avail discounts on prescriptions in the USA)
• Automated Pre-Certification
• Created an information processing tool to automatically fetch and populate patient data to insurance reimbursement forms
• Reduced data entry time by 80%
• Patient Eligibility (a tool to automate patient medical benefits investigation)

May 2013 – May 2014 · 1 yr · TPI LUMS

• Technology for People Initiative (TPI) is a non-profit centre for applied research based at the Lahore University of Management Sciences (LUMS). TPI focuses on leveraging technology to catalyse development in the public sector; improve service delivery and inform policy decisions to facilitate good governance.
• Punjab Police: GIS based crime mapping tool for smart monitoring and prevention of crime using hot spot policing, adapted by Punjab Police and Dubai Police. (developed in PHP)
• https://www.dawn.com/news/1040171
• https://tribune.com.pk/story/591618/smart-policing-police-learn-to-use-digital-mapping-to-tackle-crime/
• https://www.dawn.com/news/1331739
• Punjab Education Department: MIS for low cost attendance monitoring of teachers of public schools in Punjab. (developed in PHP)