Dec 2024 – Jun 2025 · 6 mos

Dec 2024 – Dec 2024 · 0 mo

Aug 2023 – Dec 2024 · 1 yr 4 mos

Jan 2021 – Feb 2023 · 2 yrs 1 mo · London, England, United Kingdom

• Since 2021, when the Bally's Product Marketing team was established, has been responsible for its general administration and growth
• Effectively implemented and executed the company’s first Product Marketing plan, which contributed to commercial success and growth in the United Kingdom and Spain
• Responsible for the communication and marketing strategy for all product verticals, including slots, casino, bingo and poker, as well as all product lifecycle aspects
• Developed a comprehensive Product Guideline document for the use of the entire marketing team to ensure the correct positioning of all product offers across customer lifecycle campaigns
• A Product Recommendations Matrix was implemented as a self-service database to store game recommendations for marketing teams in the United Kingdom and Spain, thereby encouraging successful and targeted campaigns
• Worked closely with Product Operations to assist in the introduction of new slot, casino and bingo games
• Contributed greatly to the development and understanding of new/existing marketing functions, including Monday.com and Adobe Campaign
• Handled the management of stakeholders throughout the marketing space and the enterprise as a whole, with the objective of providing a unified strategy that prioritised the product
• In collaboration with the Consumer Insights and Data departments, analysed the efficacy of both the game and the attached campaign
• Developed numerous product propositions, including, among others, the introduction of a new Poker Cash gaming product, RAW Gaming slots and several new bingo variants
• Continuously monitored the product's evolution and the audience's response in order to modify marketing and product campaigns accordingly
• Systematically developed new methods to increase return on investment while managing marketing costs within budget constraints
• In order to remain ahead of the most recent market developments, a regular analysis of the iGaming industry's competitors was conducted

Apr 2014 – Jan 2020 · 5 yrs 9 mos · London, England, United Kingdom

• Developed and implemented a marketing strategy for the UK website and collaborated with the brand team to ensure that the site's creative content contained consistent messaging
• Established original ideas and concepts for marketing in the United Kingdom by drawing on company requirements and financial projections for inspiration
• Designed a protocol for briefing candidates for promotion and compiled overview materials for the various departments
• Supervised and finalised the creative/copy for the advertisements, ensuring that the messaging was consistent and compelling
• Held regular meetings with numerous other company stakeholders to discuss promotional activity and follow-ups
• Collaborated with a variety of third parties and clients to align the site's messaging with their brand's stance
• Assisted the Product and Development teams in launching new products on the website while administering such launches
• Each promotion's performance information was analysed so that it could inform future planning
• Continually supervised the remaining components of the promotion in their totality, thus ensuring that all objectives and KPIs were met when developing and implementing a promotional plan for the UK website

Oct 2013 – Apr 2014 · 6 mos · London, England, United Kingdom

• A comprehensive promotional strategy was devised and implemented across all UK sites
• Cultivated vital working relationships within the organisation and collaborated closely with the brand team to ensure that the messaging on all of the site's creative/copy was consistent
• Developed original promotional concepts for the UK, taking into consideration business needs and available funds
• Through recruiting and development, was able to effectively construct and expand a team of two individuals into a team of ten
• Assisted product owners in the development of the delivery plan and co-ordinated marketing messages with new product releases efficiently

Jun 2010 – Oct 2013 · 3 yrs 4 mos · London, England, United Kingdom

• Responsible for the daily administration and maintenance of six of the most prominent online gaming sites in the United Kingdom
• Maintained high service quality standards by co-ordinating with the customer support team
• Managed communication and collaborated with the Chat team, Chat Manager and Critical Support Staff members to ensure that effective support services were provided
• Bingo games, streams, slot machines and casino items were analysed and a schedule for them was devised
• Participated in the formulation and realisation of financial and budgetary objectives
• Developed board reports for each facility in the United Kingdom utilising the appropriate metrics
• Participated in the development and evaluation of promotions, including the identification of key players and potential VIPs in the target audience
• Held overall responsibility for keeping lines of communication open with external customers and business associates
• Contributed to the administration of the launch of new online gambling sites, including the formulation of launch strategies and the selection of game options
• Performed detailed analysis of the competition, including information about newly released products and recent industry developments
• Handled concerns with customer service, including complaints, general inquiries and follow-ups
• Regular analysis of bingo, games and slots was conducted and sites were optimised based on the performance of the games
• Consistently maintained close working relationships with multidisciplinary teams, including those in charge of development, technology, marketing services and promotional initiatives
• Actively participated in the creation, administration and supervision of marketing campaigns for a variety of products

Sep 2009 – Jun 2010 · 9 mos · United Kingdom

Jun 1993 – Sep 2009 · 16 yrs 3 mos · United Kingdom