Nov 2018 – Feb 2022 · 3 yrs 3 mos

• As a Marketing Manager, I reported directly to the Senior Marketing Managers and managed a team of Marketing Executives. I was also responsible for the following:
• Strategised and planned marketing campaigns to meet incremental gaming revenue and visitation targets based on, but not limited to data analytics, cost benefit analysis and customer behaviour.
• Reviewed, evaluated and recommended strategic direction to the Senior Marketing Manager and consulted on associated costs and effectiveness of campaigns.
• Strategised and planned seasonal campaigns to align with on-property offers, as well as cross property to deliver the business’ vision of being Australia’s leading integrated resort.
• Strategised and planned market defender campaigns to build and retain VIP member base from competitors. Major projects include the launch of the new private gaming room for our high tier Members.
• Strategised and executed marketing plans for new products (gaming products) and services. This includes, but not limited to multi channel communication and media plans.
• Created engagement and managed content communicated to existing customers by providing the appropriate product and service offerings based on segmentation via owned channels.
• Managed and mentored marketing executives within the Gaming Marketing Team, along with managing multiple projects simultaneously.
• Managed stakeholder expectations across business units, which included but not limited to loyalty team, customer relationship executives, property operations and creative agency.
• Managed budget allocation, expenditure and phasing across the financial year based on campaign activity.
• Complied with internal guidelines and national regulations for gaming advertisements.
• Managed tight deadlines and prioritised business critical tasks to avoid detrimental impacts upon the business.

Nov 2016 – Nov 2018 · 2 yrs

• As a Marketing Executive, I reported directly to the Marketing Manager and was responsible for the following:
• Developed terms and conditions for campaigns, whilst complying with current gaming regulatory framework. This also includes applying for Trade Permits when required.
• Drove new acquisition to The Star Sydney’s loyalty program through tactical offers, customer data analytics and behaviour.
• Continuously briefed and created awareness for front line staff of tactical offers that are current in market at The Star Sydney.
• Worked closely with managers and directors to develop tactical promotions which align with current business objectives.
• Designed, presented and executed strategic marketing campaigns to relevant stakeholders.
• Managed various projects simultaneously and delegate tasks accordingly.
• Mentored new starters and assist developing colleagues in unfamiliar areas such as processes and system software.
• Transformed strategic marketing briefs into creative briefs to achieve promotional campaign execution.
• Copywrite emails and other promotional collateral for above the line (ATL) and below the line (BTL) marketing.
• Liaised with internal and external suppliers to organise promotional collateral such as print, displays and theming.
• Organised bespoke events for high-valued customers that includes promotional activity, visual merchandising/display, decorative theming and catering.
• My key achievements as a Marketing Executive includes the following:
• Received outstanding contribution award within first month of employment within the Marketing team (Dec 2016).
• Promoted to Commercial Marketing Manager, VIP Gaming (Nov 2018).

Dec 2013 – Nov 2016 · 2 yrs 11 mos · Sydney Area, Australia

• Within this role, I reported directly to the Director and Partner within Advisory and was responsible for the following:
• Worked closely with clients to design and create shared deliverables, which includes posters, training material and reports.
• Collated client user-experience questionnaire results on projects, conduct analysis and provide visual graphics for communications and reporting.
• Reviewed regulatory requirements and client policies in order to draft methodology and questionnaires for remediation programs.
• Assessed and peer review financial advice related documents and reports to ensure regulatory compliance.
• Mentored new starters and assisted with ongoing training.
• Drafted reports for business identification, understanding and reconciliation.
• Worked across multiple engagements of high profile financial service clients simultaneously while meeting objectives and strategic outcomes for each project.
• My key achievements at Deloitte also included the following:
• Fast tracked from Graduate to Analyst (2014-2015).
• Received Outstanding Contribution & Performance Excellence Award (2015).
• Contribution in the Assurance & Advisory’s social committee and organised fundraising events (2015-2016).

Jun 2013 – Aug 2020 · 7 yrs 2 mos · Sydney, Australia

• Within this role, I reported directly to the Club Manager and was responsible for the following:
• Managed and coordinated B2B expenses and deliveries of perishables.
• Overall club maintenance to ensure member’s receive utmost service and experience.
• Memberships sales and following up leads through service delivery.
• Addressed member queries regarding accounts and other needs.
• Provided utmost member experience and developing rapport.

May 2012 – Aug 2012 · 3 mos · Sydney

Sep 2011 – Aug 2013 · 1 yr 11 mos · Sydney, Australia

Dec 2008 – Mar 2011 · 2 yrs 3 mos · Sydney, Australia

Mar 2007 – Mar 2008 · 1 yr · Sydney, Australia