Nikit Bassi — Co-Founder
I'm not a coder. I'm not an AI scientist or prompt engineer. I just know how to use AI - to make my team's and my lives easier. 6 years ago, I declined job offers from Cognizant and Infosys to be an entrepreneur. My first 7 ideas ALL failed, and people called me stupid for not taking up those corporate jobs. Then, I tried content creation. Failed at that too initially. But those failures taught me video editing, which led to freelancing, which led to becoming a top Fiverr seller earning 6 figures USD. That's when I started NB Media Productions. What began as desperate trial-and-error became a team of 52 running 15 media properties with 8-figure INR revenue. But as we scaled, I noticed something frustrating. Our editors were spending 30% of their time on mundane tasks - sorting files, finding clips, reformatting exports, dealing with version control chaos. The bottleneck wasn't creativity; it was everything around creativity. That's when I realized: while most people think AI makes agencies lazy, I believe agencies NOT using AI are falling behind, fast. So I made a big bet. I invested 6 lakhs overnight, into building an internal AI team. Not to replace our creatives, but to free them from the productivity-killing chaos that shouldn't exist in 2025. The result? We save 200+ hours every month. Hours our team can now put back into better creative work, deeper focus, and faster delivery. The future belongs to companies that build their own AI processes - not to replace talent, but to free them from mundane tasks - so they can focus on creativity. My goal here is simple: prove that AI-powered content businesses are more scalable and profitable than ever, and show you exactly how to build one. If that sounds interesting, stick around.
Stackforce AI infers this person is a Media Entrepreneur with a strong focus on AI-driven productivity solutions.
Location: Chandigarh, Chandigarh, India
Experience: 8 yrs 6 mos
Skills
- Entrepreneurship
- Ai Implementation
Career Highlights
- Founded a successful AI-powered media agency.
- Scaled to 52 team members with 8-figure revenue.
- Saved 200+ hours monthly through AI implementation.
Work Experience
NB Productions
Founder (5 yrs 2 mos)
ShopG
Category Manager (9 mos)
Pebble Sierra
Marketing Campaign Manager (2 mos)
Renaissance'18
Marketing and Sponsorship Team (3 mos)
Entrepreneurship Cell, VIT
Head Of Marketing (2 yrs 7 mos)
Education
Bachelor's degree at Vellore Institute of Technology
10th at St Joseph School Bathinda