Feb 2025 – Oct 2025 · 8 mos · Gurugram, Haryana, India · Hybrid

• Leading the Dealer and Franchise charters, focusing on enhancing user experience while driving key business objectives.
• Collaborated with cross-functional teams including product, engineering, user research, and analytics, as well as stakeholders such as AVPs, CTO, and CEO, taking projects from conceptualisation to go-to-market and iterating based on consumer insights.
• Mentored designers by sharing insights & past learnings, overseeing problem-solving while upholding high standards for craft and visuals. Conducting workshops and both on-ground & remote research to solve real-life user problems.

Dec 2024 – Feb 2025 · 2 mos · Bengaluru, Karnataka, India · On-site

• Led the Leap Scholar and Test Prep charter, mentoring junior designers to enhance skills and contributions.
• Defined visual language for Leap Scholar charter, setting higher standards for design.
• Collaborated with stakeholders to deliver design solutions aligned with metrics and goals.

Jan 2023 – Aug 2024 · 1 yr 7 mos

• Led the redesign of the booking detail section through in-depth user research, resulting in a quarter-on-quarter increase of +30% in completion of delivery steps and a +2.2% increase in delivery completion, showcasing expertise in user needs and research
• methodologies.
• Streamlined agent workflows and reduced insurance queries by 43%, consequently boosting revenue, through innovative design solutions for the Insurance at Spinny service.

Sep 2021 – Jan 2023 · 1 yr 4 mos

• Implemented innovative design solutions aligning with business objectives, leading to the development of the Loan at Spinny service, which increased loan bookings by 47%, resulting in significant revenue generation.
• Led the design of the Spinny Exchange service, reducing the hassle of car exchange and increasing revenue.
• Created a comprehensive internal products design system and style guides from scratch, boosting productivity for 8 designers and ensuring consistent design across products.
• Conducted user research and contributed to 15 projects on the consumer front, resulting in increased consumer engagement and revenue.

Mar 2021 – Sep 2021 · 6 mos

• Responsible for the core UI/UX aspects of PLP, PDP, Cart, Native app, and User Onboarding.
• I spearheaded the design of the entire loan self-serve loan flow, empowering users to independently check their loan eligibility online.

Nov 2018 – Dec 2020 · 2 yrs 1 mo · New Delhi Area, India · On-site

• Collaborating with cross-functional teams to shape the user interface and enhance user experience for a file-sharing app platform used by 50,000 users in India.
• Directing design decisions and strategies for new products, collaborating with two designers, and successfully launching 25+ projects.
• Utilizing a design thinking approach, I made UX decisions and iterated designs rapidly through testing, enhancing usability across more than 20 projects.

Aug 2018 – Nov 2018 · 3 mos · Gurugram, Haryana, India

• Flourished in a fast-paced, collaborative, and agile environment successfully managed
• multiple projects amidst ambiguous situations, resulting in enhanced user experiences.