Jul 2022 – Present · 3 yrs 9 mos · Auroville, Tamil Nadu · On-site

• Various multi-dimensional design and creativity initiatives to help apply my professional experience and grow in new areas of challenge and opportunity!
• Sakhi (A community and clothing brand by Life Education Center)
• Auro Artworld (a global platform for the artist community in Auroville)
• BloomO! Soulful flower card game (Game design, production and community education)
• Kajimba (Gingerale beverage brand and label)
• Ok Upcycling Studio ("Illuminating Design" concept and exhibit promotion)
• "Poetry By Design" semester at Deepanam School (curriculum creation and facilitation)
• "Being" by William Sullivan (Book design and production; a personal enriched narrative)

Oct 2021 – Mar 2025 · 3 yrs 5 mos · United States · Remote

• Founder, and key facilitator for 'Steer your Job, Career, Calling' collective series; a monthly group coaching design, career and leadership session.
• Author of design curriculum on "Understanding Product Design Vision & Strategy"
• 60+ hours of 1:1 career coaching and design leadership
• Program advisor for various tracks in Design Management and leadership for a global cohort of design fellows within Coho (ex. On-Deck Design)

Dec 2020 – Jun 2021 · 6 mos · San Francisco Bay Area · Remote

• Matching seasoned startup leaders with early-stage operators in a unique mentorship community.

Mar 2020 – Mar 2022 · 2 yrs · Mountain View, California, United States

• Led initiatives for subscriber growth, via product-led user-experience design, branding and content design for a global audience.

Feb 2018 – Sep 2019 · 1 yr 7 mos · Los Gatos · On-site

• Led large scale design and research initiatives to solve for the global entertainment audience across non-member experiences: Sign up flow, onboarding, pricing, payments, and partnerships.
• Responsible for bringing strong global EQ/IQ to teams as Netflix targets subscriber growth in
• emerging markets
• Identify organizational design needs, help scale and hire talent to accomplish business goals
• with an emphasis on user-centered approach to design.

Dec 2015 – Jan 2018 · 2 yrs 1 mo · San Francisco Bay Area

• Led Product Design (User-Experience/ UI/ Brand) and User Research in the consumer space for digital reading across mobile and web platforms. A few key initiatives:
• Defining a voice for Product design at the leadership level and evangelizing across the board.
• Hiring, mentoring and defining the product design methodology & culture in partnership with product, engineering and marketing.
• Collaborative exploration of data informed + rapid UX research for product design to meet business goals.
• Helped with Product definition, roadmap, priorities via user-centric approach and understanding key business needs.
• Established a regular qualitative customer research practice to gain insights.
• Multi-platform, cross functional launch of the Scribd rebrand across product and marketing
• Established a strong user-centered approach to design problem solving by introducing various tools and methods including design sprints, UI component based systems, design critiques, prototyping, design offsides, design lab days and more!

Sep 2015 – Dec 2015 · 3 mos · San Francisco Bay Area

• Co-created and taught design curriculum for a cohort of design fellows on a few core Product Design topics: Being a Product Designer, Running Design Crits, Visual Design 101 and UI Component Styleguide, Designing for Onboarding, Creating your Portfolio and finally Growing as a Product Designer.
• The design fellows are placed with start ups while in the Whitespace program allowing for an enriched sharing of real business and consumer problems while learning with the community at Whitespace.

Mar 2014 – Feb 2015 · 11 mos · San Francisco Bay Area

• Hired executive leadership roles VP Product, VP Marketing & VP Engineering.
• Introduced effective hiring processes for Design talent
• Hired and managed the core Design Team across Product UX Design & Art Direction
• Mentored junior designers in their career paths and potential areas of growth
• Led Design best practices with a focus on the business value of Design
• Introduced Design Pairing exploring collaboration and communication on projects
• Provided Project Management insight and tools for scaling various marketing campaign
• deliverable and deadlines.
• Supervised activities of external design agency, photography, vendors for various marketing
• design campaigns and initiatives.
• Instituted new methods and tools to enhance communication between cross-functional teams.
• Introduced a regular mindfulness practice at work in collaboration with our Director for People
• Ops and Liftopia leadership.
• Key Projects
• Introduced scalable product design initiatives including component-based UI design, supporting
• regular onsite user-testing for consumer and enterprise products.
• Led strategy (workshop, stakeholder buy-in) with the Art Director for re-vitalizing the Liftopia
• brand along with planning execution of the new look n feel addressing the target audiences.
• Led launch of the Liftopia homepage visual re-design to meet with season business goals.

Oct 2013 – Mar 2014 · 5 mos · San Francisco Bay Area

• Lead designer on Cloud Foundry Pivotal enterprise (PaaS - Platform as a Service) products. Collaborated with product management and engineering in adopting design best practices including tools and processes towards iterative product design and development. Work included user-research, brand evolution as best reflected in the PaaS suite of Pivotal products, interaction and visual design as well as Pivotal products online marketing communication (https://run.pivotal.io/)

Oct 2011 – Jun 2013 · 1 yr 8 mos · San Francisco Bay Area/ London, UK

• As the Mobile design team lead, I helped with hiring and building a design team, setting up design best practices, processes and tools engaging with cross-functional team leads and business stakeholders. Led the product strategy and UX/UI designs for transactional applications on Android and iPad devices addressing the needs of over 4 million Betfair customers worldwide.

May 2008 – Apr 2011 · 2 yrs 11 mos · Sunnyvale

• As Product designer with Yahoo! Communications: Mail & Messenger delivered on Web, Desktop, Mobile: iOS and Android. Project initiatives include re-design of Yahoo! Mail user-interface, collaborating on visual branding, ethnographic and usability study, data analysis, personalization and localization across 19 countries working with global and cross-functional teams.

Apr 2005 – May 2008 · 3 yrs 1 mo · Sunnyvale

• Yahoo! Search: Driving a human-centered approach to achieve business growth, I led the initiative to launch an in-house Product marketing design studio. Projects launched included Social Search, Core Web Search, Distribution Search. UI and visual branding for Y! Answers and the re-design of Y! Shopping for the holiday season online destination

Jan 2003 – May 2003 · 4 mos · San Francisco Bay Area

Jan 2002 – Sep 2014 · 12 yrs 8 mos · SF Bay Area

• Clients included: Tokbox, Colingo, Title IX, Aardvark, Sri Aurobindo Society, Jack Morton Worldwide, eMbience, Inc., Katia’s Chocolate, DogaYoga, Sound and Savor vegan food

May 2001 – Aug 2001 · 3 mos · Berkeley, CA

Jan 1996 – Jan 2008 · 12 yrs · Mumbai Area, India

• Led a team of designers and developers providing strategic vision, planning and design for various client projects ranging from Fortune 500 to small businesses worldwide. I also provided expertise in user interface design, visual design, usability testing, design specifications, developing internal processes for efficient workflow.