Asif Noorani — Co-Founder
Closing the gap between technological progress and organisational change. Whether it’s adapting to AI, improving decision-making in complexity, or driving behaviour change, my approach bridges the divide between technological potential and practical implementation. My career spans Europe and Far East Asia, as a business leader, board advisor, and published author, specializing in behaviour change, creative problem-solving, and impactful storytelling. I regularly deliver keynotes and training on: - Balancing human value with AI capability - Maximising our impact through the screen - Leading with clarity in complexity - Embedding DEI in meaningful ways - Mastering conversational leadership for better decision-making - Using creative thinking to unlock new solutions How do I approach things? - seek insights where others don’t look - connect the dots between seemingly unrelated ideas - use evocative storytelling to make change compelling and memorable - surface patterns, spoken and unspoken, to challenge assumptions I’ve been a Digital Democracy Champion for the UK Parliament Speaker’s Commission, authored two Transformation Guides (Wincanton PLC), and advise global organisations and startups on their challenges, through a fresh lens, shaped by dialogue, shared sense-making, and real-time responsiveness.
Stackforce AI infers this person is a leader in Social Impact and Consulting with a focus on behaviour change and digital engagement.
Location: London, England, United Kingdom
Experience: 26 yrs 3 mos
Skills
- Behaviour Change
- Customer Experience
- Business Development
- Growth Strategy
- Digital Democracy
- Stakeholder Engagement
Career Highlights
- Expert in bridging technology and organizational change.
- Published author on transformation and behaviour change.
- Experienced speaker on AI and decision-making.
Work Experience
Digital Democracy Commisssion
Digital Democracy Champion (1 yr)
Permission Ventures
Founding Partner (14 yrs 2 mos)
Epiphany Productions
Founding Partner (21 yrs 7 mos)
?What If! Innovation Partners
Head of TV (1 yr 7 mos)
Firefly Millward Brown
Head of Qualitative Research (0 mo)
New Solutions
Consultant (3 yrs)
Education
BSc at The London School of Economics and Political Science (LSE)