Lindsey Clement

Product Manager

Chennai, Tamil Nadu, India3 yrs 6 mos experience

Most Likely To Switch

Key Highlights

Expert in Go-to-Market strategy for SaaS products.
Proven track record in driving organic traffic growth.
Strong background in compliance-driven marketing.

Stackforce AI infers this person is a SaaS Product Marketing expert with a focus on compliance and data-driven strategies.

Contact

Skills

Core Skills

Product MarketingGo-to-market StrategyCampaign ManagementMarket Research

Other Skills

Marketing AnalyticsContent MarketingCompetitive IntelligenceEmail MarketingData-Driven MarketingDemand GenerationGoogle Analytics

About

I turn complex products into compelling market stories — and drive real pipeline from them. As a Senior Product Marketer at Zoho, I own end-to-end GTM strategy for Zoho Vault, targeting SMB and enterprise segments. My work sits at the intersection of product, content, and growth — from launching campaigns that move the needle on organic traffic, to representing the brand at global cybersecurity conferences. What I bring to the table: → Go-to-Market strategy & product positioning for SaaS → SEO-led content (blogs, landing pages, technical guides, battle cards) → Campaign execution across global markets (US, EU, UK, ANZ, India) → Compliance-driven marketing for regulated industries → Cross-functional collaboration with Product, Legal & Sales teams I'm now expanding into data-driven and digital marketing — combining my GTM foundation with analytics, paid media, and performance marketing to build fuller-funnel expertise.

Experience

Zoho

2 roles

Senior Product Marketer

Promoted

Mar 2026 – Present · 0 mo · On-site

Promoted to Senior Product Marketer after driving measurable growth in product adoption, organic traffic, and global market presence for Zoho Vault.
▸ Leading GTM strategy and product positioning for Zoho Vault across SMB and enterprise segments
▸ Expanding into data-driven marketing initiatives, leveraging analytics to optimise campaign performance

Product MarketingGo-to-Market Strategy

Product Marketer — Zoho Vault (SaaS · Cybersecurity · Password Management)

Oct 2023 – Present · 2 yrs 5 mos · On-site

▸ Owning the full product marketing function for Zoho Vault across SMB and enterprise segments in 5+ global markets (US, EU, UK, ANZ, India).
▸ Built and executed end-to-end GTM strategy for Zoho Vault, driving measurable growth in product adoption across SMB and enterprise segments
▸ Developed product positioning and messaging frameworks that improved brand recall and generated a qualified inbound lead pipeline
▸ Authored 50+ pieces of short and long-form content — blogs, landing pages, battle cards, pitch decks, and technical guides — contributing to organic traffic growth and inbound lead generation
▸ Represented Zoho Vault at global cybersecurity conferences, building credibility with enterprise buyers and industry stakeholders ▸ Led compliance documentation projects for EU (GDPR), UK, ANZ, and India in partnership with Legal and Product teams
▸ Executed webinars and virtual workshops across global markets, supporting pipeline acceleration and product education

Marketing AnalyticsContent MarketingProduct MarketingGo-to-Market Strategy

Happyfox

2 roles

Technical Recruiter

Mar 2023 – Oct 2023 · 7 mos · On-site

▸ Led end-to-end technical recruitment across product teams including HappyFox Helpdesk, Chatbot, and Assist AI
▸ Developed employer branding and recruitment marketing strategies to attract software engineering talent
▸ Represented HappyFox at PyCon India 2023, driving brand awareness and talent pipeline among the developer community
▸ Built and maintained a structured candidate pipeline across Backend, Frontend, QA, and Sales roles

Technical Recruiter Intern

Dec 2022 – Feb 2023 · 2 mos · On-site

Upwork

Digital Marketing Specialist

May 2022 – Dec 2022 · 7 mos · Chennai · Remote

▸ Delivered end-to-end digital marketing solutions for clients across industries as an independent consultant on Upwork.
▸ Developed and managed social media campaigns, content strategy, and organic growth for multiple client accounts
▸ Ran paid advertising campaigns (Meta/Google Ads) for lead generation and brand awareness
▸ Created email marketing newsletters and integrated marketing communication plans
▸ Designed social media creatives, brochures, and poster assets for campaign execution

Byju's

Product Marketer

May 2022 – Nov 2022 · 6 mos · Chennai · On-site

▸ Led BTL and digital marketing for WhiteHat Jr and BYJU'S — overseeing the full funnel from lead generation and creative development to budget management and performance reporting
▸ Executed co-branded campaigns with Discovery (DSSL) and The Hindu (ANTHE), managing multi-brand integrations and live event activations
▸ Managed strategic partnerships with Reliance, Funcity, and PVR Cinemas to drive brand visibility and qualified lead flow
▸ Ran performance marketing and social media campaigns, tracking ROI and KPIs against acquisition and awareness goals
▸ Oversaw PR outreach and high-impact events to support brand awareness in the Chennai market

Campaign ManagementProduct Marketing

Knight frank

Marketing Intern

May 2021 – Jul 2021 · 2 mos · Chennai · On-site

▸ Conducted comprehensive market research for Tamil Nadu Social Welfare Working Women Hostel Project, to identify the target market, analyse market conditions, understand customer behavior, and assess the competitive landscape.
▸ Analyzed competitor's marketing campaigns to identify opportunities for differentiation in advertising and promotional efforts, ensuring a unique and impactful market presence.
▸ Contributed to Knight Frank's market expansion plans in the Maldives. Leveraged market insights, competitive analysis and strategic analysis to identify growth opportunities and develop effective strategies for successful entry and expansion.

Competitive IntelligenceMarket Research