Amit Gupta — Co-Founder
I’ve spent most of my career watching how decisions get made. First, people flipped through catalogs. Then they typed keywords into search engines. Now, increasingly, they don’t choose at all—they delegate. I lead Agentic Commerce Consulting at Cognizant, where I help Fortune 500 brands—including organizations like Starbucks, Nestlé, and Kimberly-Clark—understand what happens when AI-driven agents begin mediating discovery, evaluation, and purchase decisions on behalf of customers. My background sits at the intersection of search, content, and digital experience. That vantage point gave me a front-row seat to a quiet but profound shift: influence is no longer earned at the moment of click—it’s earned upstream, inside systems that decide before a human ever shows up. This is what we now call agentic commerce. Over the past decade, my work has focused on helping organizations build machine-readable digital ecosystems—from structured content and technical discoverability to the signals that determine how brands appear in search engines, answer engines, and increasingly AI-driven discovery systems. Today, that work increasingly intersects with Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and agent-mediated commerce environments, where software systems—not people—make the first pass at evaluation. I work with leaders to unpack hard questions: • What changes when customers stop searching and start delegating? • How does a brand get “chosen” when software is doing the choosing? • What does relevance mean when the traditional digital shelf slowly disappears? After more than two decades in digital strategy, my focus is simple—and increasingly urgent: Helping organizations prepare for a world where decisions are made long before a website is ever visited. I write and speak about this shift because the companies that understand it early will shape the next era of digital commerce.
Stackforce AI infers this person is a MarTech expert specializing in AI-driven digital commerce and customer experience strategies.
Location: Atlanta, Georgia, United States
Experience: 18 yrs 7 mos
Skills
- Agentic Commerce
- Customer Experience Consulting
- Seo
- Digital Experience Transformation
- Digital Marketing
- User Experience
Career Highlights
- Expert in AI-driven commerce strategies.
- Proven track record of increasing digital discoverability.
- Leader in transforming customer experience through digital ecosystems.
Work Experience
Cognizant
Consulting Principal, Agentic AI Experience (11 yrs 11 mos)
DSIJ Private Limited
Senior Product Manager, Integrated Digital Strategy (9 mos)
QuinStreet
Senior Digital Producer, SEO & Content Growth - Financial Services (1 yr 9 mos)
Experian
Digital Insights Manager (8 mos)
Creative Merchants
Director, Digital Marketing (1 yr 11 mos)
International Institute of Creative Marketing
Founder (1 yr 11 mos)
Diageo
Experience Designer (1 yr 6 mos)
Citi
Transition Program Manager (1 yr)
VRI Solutions Private Limited
Product Manager (11 mos)
Education
Brand Management at London Business School
Internet Giants: The Law and Economics of Media Platforms at University of Chicago
Understanding of GDPR at University of Groningen
Branding and Customer Experience at IE Business School
Human-Computer Interaction - HCI at IxDF - The Interaction Design Foundation
Business Analyst at UiPath RPA Academy
European MBA at Paris Graduate School of Management
Bachelor of Business Management at Bangalore University
SSC at Our Lady of Remedy High School
Onstage Customer Experience at Onstage
