Rachelle Btesh

Product Manager

Miami Beach, Florida, United States7 yrs 9 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 7+ years of experience in product design.
  • Expert in growth and onboarding strategies.
  • Passionate about usability and accessibility.
Stackforce AI infers this person is a Product Designer specializing in E-commerce and User Experience design.

Contact

Skills

Core Skills

Product DesignUser Experience (ux)

Other Skills

Rapid PrototypingDesign SystemsMobile User ExperienceUX ResearchSocial Media MarketingSocial MediaResponsive Web DesignInformation ArchitecturePublic Speaking

About

I’m Rachelle, a Principal Product Designer with 7+ years of experience, who loves helping products grow — and doing it thoughtfully. For the past 3+ years at Stitch Fix, I’ve focused on growth and onboarding, designing experiences that bring in new users and help them get value quickly. I thrive on working cross-functionally, shipping real features, and turning research and insights into experiences that feel effortless. I’ve designed at both startups and large companies — from Boatsetter to Apple — which taught me how to move fast, think strategically, and design at scale. I care deeply about usability, accessibility, and design quality, and I’m passionate about building a strong design culture and crafting experiences that tell a story. I’m also exploring how AI and LLMs can enhance user experiences — over the past year, I’ve shipped AI-driven features that feel simple and inspiring to users - verified in research! I'm enjoying the challenge of keeping up with emerging technology, and exploring how design & new tech intersect. Always happy to connect about growth design, product strategy, or elevating design practice.

Experience

7 yrs 9 mos
Total Experience
1 yr 3 mos
Average Tenure
3 yrs 9 mos
Current Experience

Stitch fix

3 roles

Principal Product Designer

Promoted

Oct 2025Present · 6 mos

  • Designing for Growth -- Creating new, innovative and engaging client facing experiences

Lead Product Designer, Growth

May 2023Present · 2 yrs 11 mos

Rapid PrototypingDesign SystemsMobile User ExperienceUX ResearchProduct DesignUser Experience (UX)

Senior Product Designer, Growth

Jul 2022May 2023 · 10 mos

  • I'm currently working on Stitch Fix's Growth team, where our primary KR is new clients, sign ups and first orders placed.
  • Some of the initatives I've worked on:
  • I designed, tested and delivered a highly effective onboarding funnel for new clients that resulted in a significant 15% reduction in order cancellations.
  • Leveraged user research and data analytics to lead a highly successful series of A/B tests aimed at optimizing the onboarding funnel.
  • Conceptualized and designed an innovative new feature that delivered an impressive 40% boost in new sign-ups for Kids accounts.
  • Designed a range of highly effective incentive programs that contributed significantly to an increase in new orders in the past 6 months.
Rapid PrototypingDesign SystemsMobile User ExperienceUX ResearchProduct DesignUser Experience (UX)

Apple

Product Designer

Jun 2021Jul 2022 · 1 yr 1 mo

  • More detail upon request / message
Rapid PrototypingDesign SystemsMobile User ExperienceUX ResearchProduct DesignUser Experience (UX)

Boatsetter

Senior Product Designer

Oct 2020Jun 2021 · 8 mos · Miami, Florida, United States · Hybrid

  • Boatsetter is the the world's leading peer to peer boat rental platform. As their first Senior Product Designer, I had to opportunity to design and test many new and innovative features. Here's some of the quick hits:
  • I partnered closely with development and product teams to establish and maintain a suite of top-tier products. This included the web platform, the Renter's app, and the Owner's app. Each platform with its own user base, challenges and considerations.
  • One of my projects included creating a library of interchangeable components to help us build custom SEO landing pages for users searching for boats in specific locations. The library I built helped us deploy quickly and launch new campaigns 2x as quickly.
  • I led the design efforts for the successful relaunch of Renter's app. We relaunched a completely updated version of the experience, and we implemented a set of new features including editing bookings, cancellation flows, and a new PDP experience. The relaunch led to 1.5% increase in conversions.
  • For the owners user base, I collaborated with Research, Product and Engineering to design an updated onboarding flow which streamlined the experience, while offering new features to many boat management easier for the user.
  • I also designer the first version of the Boatsetter component design library in Figma, along with comprehensive documentation, to work toward seamless consistency across the companies multiple platforms.
Rapid PrototypingDesign SystemsMobile User ExperienceUX ResearchProduct DesignUser Experience (UX)

Neya digital

Senior Product Designer

Mar 2020Oct 2020 · 7 mos · Miami, Florida, United States

  • While working at Neya Digital, I had the opportunity to work with several start-ups and midsize businesses delivering quality design solutions at a quick pace. Clients across various industries including healthcare, cybersecurity, and data analysis products.
  • Results: End to end designs, including UX Research, UI Design, UI Documention, and handoff. Successful product launch for a new healthcare app. Improved User Experiences for all agency clients.
Rapid PrototypingDesign SystemsMobile User ExperienceUX ResearchProduct DesignUser Experience (UX)

Royal caribbean cruises ltd.

Product Designer, Design Systems

Sep 2019Mar 2020 · 6 mos · Miami, Florida

  • As part of the Design Systems team, I had the opportunity to contribute to a Design System which was supporting a suite of digital products. My role included:
  • Researched and documented components and helped improve design standards and consistency
  • Worked to optimize internal processes such as Visual QA, Design System Management, and Design Review.
  • Designed the beginnings of an internal Design Systems platform as an internal resource for design and engineering teams.
  • Helped improve awareness and adoption of the System across multiple product and engineering teams
  • Collaborated with design and engineering teams to improve the accessibility standards of the Royal Caribbean app.
Rapid PrototypingDesign SystemsMobile User ExperienceUX ResearchProduct DesignUser Experience (UX)

Epicenter consulting

Product Designer

Aug 2018Sep 2019 · 1 yr 1 mo

  • Working in a fast-paced agency environment, I worked on new and existing products. I researched, designed, prototyped and tested products for clients across many different industries.
Rapid PrototypingDesign SystemsMobile User ExperienceUX ResearchProduct DesignUser Experience (UX)

The shul

Social Media Manager

Jul 2016Jul 2018 · 2 yrs · Miami, Florida, United States

  • Led social media initiatives for several small businesses. Included content creation, campaign designs, graphic design, and platform management. Efforts led to an increase in sales, followers, and brand awareness.
Rapid PrototypingDesign SystemsMobile User ExperienceUX ResearchProduct DesignUser Experience (UX)

Education

Wyncode Academy

UX/UI Immersive Student — UX/UI

Jan 2018Jan 2018

Excelsior University

Jan 2017Jan 2018

Machon Alte Safed

Jan 2015Jan 2016

Ohel Chana Melbourne

Jan 2014Jan 2015

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