Rachelle Btesh — Product Manager
I’m Rachelle, a Principal Product Designer with 7+ years of experience, who loves helping products grow — and doing it thoughtfully. For the past 3+ years at Stitch Fix, I’ve focused on growth and onboarding, designing experiences that bring in new users and help them get value quickly. I thrive on working cross-functionally, shipping real features, and turning research and insights into experiences that feel effortless. I’ve designed at both startups and large companies — from Boatsetter to Apple — which taught me how to move fast, think strategically, and design at scale. I care deeply about usability, accessibility, and design quality, and I’m passionate about building a strong design culture and crafting experiences that tell a story. I’m also exploring how AI and LLMs can enhance user experiences — over the past year, I’ve shipped AI-driven features that feel simple and inspiring to users - verified in research! I'm enjoying the challenge of keeping up with emerging technology, and exploring how design & new tech intersect. Always happy to connect about growth design, product strategy, or elevating design practice.
Stackforce AI infers this person is a Product Designer specializing in E-commerce and User Experience design.
Location: Miami Beach, Florida, United States
Experience: 7 yrs 9 mos
Skills
- Product Design
- User Experience (ux)
Career Highlights
- 7+ years of experience in product design.
- Expert in growth and onboarding strategies.
- Passionate about usability and accessibility.
Work Experience
Stitch Fix
Principal Product Designer (6 mos)
Lead Product Designer, Growth (2 yrs 11 mos)
Senior Product Designer, Growth (10 mos)
Apple
Product Designer (1 yr 1 mo)
Boatsetter
Senior Product Designer (8 mos)
Neya Digital
Senior Product Designer (7 mos)
Royal Caribbean Cruises Ltd.
Product Designer, Design Systems (6 mos)
Epicenter Consulting
Product Designer (1 yr 1 mo)
The Shul
Social Media Manager (2 yrs)
Education
UX/UI Immersive Student at Wyncode Academy
at Excelsior University
at Machon Alte Safed
at Ohel Chana Melbourne