Marcel Cowan

Co-Founder

London, United Kingdom28 yrs 1 mo experience
AI Enabled

Key Highlights

  • Award-winning brand and digital leader.
  • Expert in building magnetic brands since 2006.
  • Innovative solutions for growth businesses and non-profits.
Stackforce AI infers this person is a Digital Marketing and Brand Strategy expert with a strong focus on E-commerce and Start-up Ventures.

Contact

Skills

Core Skills

Start-up VenturesDigital MarketingCtoTechnical LeadershipBranding & IdentityBusiness DevelopmentBusiness StrategyE-commerceLeadershipStrategy

Other Skills

Leadership MentoringCommunity EngagementProduct DevelopmentDigital StrategyWeb DevelopmentWeb ServicesWebsiteAdvertisingBusiness PlanningBrand DesignOperations ManagementNew Business DevelopmentBrand StrategyMarketingWeb Design

About

Combining my 'Challenge. Create. Change.' process with a brand-first approach to print and digital, we help our clients think bigger, achieve more, and redefine what’s possible. From the spark of an idea to full-scale campaign rollout, we fuse talent, strategy, and imagination to help our clients grow and shine. Since 2006 I’ve been turning opportunities into magnetic brands – specialising in food, travel, hospitality, leisure, B2B, charity and non-profit sectors. Whether building a brand from the ground up with solid commercial thinking, distinctive identity and powerful campaigns, or elevating an established brand through emotive messaging and excellence in design and motion, blend creative flair with purposeful, results-focused execution.

Experience

28 yrs 1 mo
Total Experience
5 yrs 2 mos
Average Tenure
1 yr 1 mo
Current Experience

Cc comms

Business & Digital

Dec 2025Present · 5 mos · London Area, United Kingdom · Hybrid

Social souls

Founder

Oct 2025Present · 7 mos · London Area, United Kingdom · Hybrid

  • Social Souls is a digital platform designed to enable simple, trusted human connections for people over 60. It addresses a growing structural gap: older adults are increasingly digitally active, yet most platforms are built for younger, digitally native users, leaving this “Transitional Digital Generation” underserved and vulnerable to poor user experience, exclusion and mistrust. As this cohort rapidly expands and becomes more reliant on digital services, the demand for accessible, human-centred connection platforms will only increase. I chose this idea after seeing first-hand how capable, socially motivated over-60s struggle to build new connections in digital environments that were never designed with them in mind… You can see the MVP at https://socialsouls.co.uk
Start-up VenturesDigital MarketingLeadership MentoringCommunity EngagementProduct DevelopmentBusiness Development

Cc capital london

Founder

Apr 2025Present · 1 yr 1 mo · London Area, United Kingdom · Hybrid

  • A solution is needed to help growth businesses and non-profits, fund innovation, brand, digital and marketing investments - without draining cashflow. Oxygen by CC Capital London is the answer. From early-stage innovation to global rebrands, website rebuilds, or a campaign that moves the dial, we work with you to provide the funding to make it happen – without tying up capital, draining cashflow or delaying the brief. Book a call today at https://cccapitallondon.co.uk

Wpcto

Co-Founder & Technical Lead

Dec 2024Present · 1 yr 5 mos · Portugal · Remote

CTOTechnical LeadershipDigital StrategyWeb DevelopmentWeb ServicesWebsite

Coax

Founder

Dec 2019Jan 2023 · 3 yrs 1 mo · Greater London, England, United Kingdom

  • Coax is e-commerce for professional services, sell your services online or add your store to your existing website with no coding required and start getting paid upfront and direct. Visit https://usecoax.com to get started for free.
Business PlanningStrategyBrand DesignLeadershipBusiness StrategyWeb Design+2

Creative clinic

Business & Digital

Oct 2015Sep 2025 · 9 yrs 11 mos · London Area, United Kingdom · Hybrid

  • As the Business Director at Creative Clinic, feel free to contact me directly and arrange a no obligation discovery call to explore how we can help grow your brand. Together, we will transform ideas into icons, visions into victories, and unleash the full potential of your brand. http://www.thecreativeclinic.com
Branding & IdentityAdvertisingBusiness PlanningStrategyBrand DesignLeadership+7

Mac&wood

Founder / Designer

Oct 2013Mar 2020 · 6 yrs 5 mos · London Area, United Kingdom

  • Mac&Wood is a luxury bespoke furniture company. We are designer, manufacturer and retailer. To see the ranges visit our website: https://www.macandwood.com
AdvertisingBusiness PlanningStrategyLeadershipOperations ManagementBusiness Strategy+1

The island

Director

Feb 2011Oct 2017 · 6 yrs 8 mos · London Area, United Kingdom

  • An established and highly experienced hands-on brand design and digital agency. In 2017 merged with Creative Clinic to combine skills and offer a more meaningful agency full service.
AdvertisingBusiness PlanningStrategyLeadershipOperations ManagementBusiness Strategy+1

Iab

Chairman of the IAB Email Council

Jan 2007Jan 2010 · 3 yrs · London Area, United Kingdom

  • I was Chairman of the IAB Email Council for three years running.
StrategyBrand DesignLeadership

Cowan group

Director

Apr 2005Oct 2010 · 5 yrs 6 mos

  • Marcel formed Cowan Group in April 2005 as an integrated agency whose strengths were in working with clients to demystify digital technologies, build business and create new and innovative ways to market through relationship driven channels.
AdvertisingBusiness PlanningStrategyLeadershipOperations ManagementBusiness Strategy+3

Halpern cowan aka edesigns.co.uk

Chief Creative / Chief Operations Officer

Nov 1999Mar 2005 · 5 yrs 4 mos

  • I co-founded edesigns.co.uk in 1999. Originally created to sell my innovative eLetterhead - the worlds first email branding product, I was quick to spot there was a huge market in creatively applying traditional direct marketing techniques to digital mediums, especially with email. edesigns.co.uk quickly became the UK’s first full service creative email marketing agency and a top 50 digital agency in 2004.
StrategyBrand DesignLeadershipOperations Management

Mediator

Creative Director

Jan 1997Jan 1999 · 2 yrs

StrategyBrand DesignLeadershipOperations Management

Education

Aldenham School

St John's School

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