D Murali ☆

Product Engineer

Chennai, Tamil Nadu, India37 yrs 10 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Ranked top in Chartered Accountancy exams.
  • Extensive experience in business journalism and editorial management.
  • Innovative use of digital media for audience engagement.
Stackforce AI infers this person is a seasoned journalist with expertise in business journalism and digital media engagement.

Contact

Skills

Core Skills

Business JournalismContent DevelopmentEditorialContent ManagementContent WritingComputer Faculty

Other Skills

Social MediaDigital MediaFeature ArticlesEDP-in-chargeJournalismNewspaperCopy EditingNews WritingMedia RelationsMagazinesBusiness NewsNew MediaOnline JournalismTechnology JournalismPublishing

About

A journalist based in Chennai, I’m also Editor of Business Advisor (in the Magzter portal, founded by Indians with HQ in NY). A Chartered Accountant by professional qualification (1984, May-CA Inter-All-India Rank 1; 1985, Nov-CA Final-Rank 6), I worked for alma mater, the Institute of Chartered Accountants of India (1988-1996), HQ New Delhi, as Computer Faculty and EDP-in-charge (after a brief stint with a private firm, followed by a short spell of trying my hand at practising). We were using floppy disks for booting up the PCs to MS-DOS 3.2, back then. It was fun using BASICA and Lotus macros; I created self-help tutorials, tests, and a few games, running on floppies for students (who included senior CAs learning PC use). I also wrote for the Chartered Accountant journal (monthly), technology-related columns such as Dbase Matters and Lotus Matters, introducing readers to computer applications through real-life situations described chattily and wittily. During my Delhi days, I wrote a puzzle book for the Children’s Book Trust, and a CA-Inter syllabus-oriented book on the fundamentals of EDP.Thereafter, I worked in the Hindu Business Line financial newspaper, Chennai, as Chief Research Analyst, and Deputy Editor, managing the Accountancy, Taxation, and Mentor pages, apart from contributing book reviews, interviews, articles and news reports for other pages and features such as eWorld, BrandLine and Variety (1996-2012). Some of the popular columns that I then wrote include: AccountSpeak, Globe Trot, Detaxification, Zero Base, ByteBanter, E-Dimension, Number Crunch, Just Do IT, Swati CA, Books2Byte, Investment Illustrated, Say Cheek, and Sticklish Issues. Generally, what I look for, as a journalist, is thought leadership among entrepreneurs, authors, and domain experts, across industry verticals. And I tried to highlight their insights in my posts, writings and interviews, when working for media houses. For this purpose, my preference was for face-to-face interactions, documented through video clips that I uploaded to my YouTube channels. As an independent journalist, till the pandemic onset, I attended press conferences and media events, live streaming the proceedings, much to the chagrin of print journalists who felt that the whole story was out before they could break it. These days, I spend time at my desk, creating self-study videos (check @SanskritTweets on X), prodding AI (with satirical chats), and also generally staying away from field reporting, mobile phone, Whatsapp, TV News and OTT, preferring instead long walks in Mylapore, with my wife.

Experience

Yourstory

Managing Editor

Jun 2013Dec 2013 · 6 mos · Chennai

  • Managing the editorial team of YourStory Media which covers stories, news and articles on YourStory.in, SocialStory.in and StudentStory.in. Helping manage and groom the current editorial team, and continually improve and define better editorial guidelines and policies. Also, contributing content, news and stories. (https://yourstory.com/2013/06/yourstory-expands-its-editorial-team-d-murali-joins-as-managing-editor). Reason for dissociation: Overwhelming of editorial by business development.

Great lakes institute of management

Advisor - Editorial Content

May 2013Dec 2014 · 1 yr 7 mos · Chennai

  • http://greatlakes.edu.in/

Business advisor (online magazine)

Journalist

Sep 2012Present · 13 yrs 6 mos · Greater Chennai Area

  • Where you can get to know what I do:
  • 1) Twitter - @CopyTasterDM & @dmuraliDM
  • 2) Facebook LIVE streams - https://www.facebook.com/dMurali
  • 3) Offline videos - https://www.youtube.com/user/ShriMagz/videos
  • 4) Catalogue - https://shrimagzagenda.blogspot.in/
  • 5) Fortnightly magazine - https://www.magzter.com/IN/Shrinikethan/Business-Advisor/Business/
Business JournalismContent DevelopmentSocial MediaDigital Media

The hindu business line

Deputy Editor

May 1996Aug 2012 · 16 yrs 3 mos

  • Anchoring the Accountancy, Taxation, and Mentor pages, apart from contributing book reviews, interviews, articles and news reports for other pages and features such as eWorld, BrandLine and Variety. Some of the popular columns that I then wrote include: AccountSpeak, Globe Trot, Detaxification, Zero Base, E-Dimension, Number Crunch, Just Do IT, Swati CA, Books2Byte, Investment Illustrated, Say Cheek, and Sticklish Issues. Reason for exit: Whistle-blowing (Story narrated in https://soundcloud.com/muralid/audiobiography-d-murali).
EditorialContent ManagementFeature Articles

The institute of chartered accountants of india

Assistant Director (Technical)

May 1988May 1996 · 8 yrs · Chennai, and New Delhi

  • Computer Faculty and EDP-in-charge, when I also wrote for the Chartered Accountant journal (monthly), technology-related columns such as Dbase Matters and Lotus Matters, introducing readers to computer applications through real-life situations described chattily. Also, contributed Sticlish Issues cartoons for the journal.
Computer FacultyEDP-in-chargeContent Writing

Education

St. Joseph's College, Trichy

Bachelor of Commerce (B.Com.) — Commerce

Jan 1975Jan 1978

St Joseph's College High School, Trichy

SSLC

Jan 1971Jan 1975

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