Jan 2015 – Mar 2019 · 4 yrs 2 mos · Greater Seattle Area

• PeopleMaven is a talent discovery platform that uses algorithms to connect individuals and organizations with talent across industries.
• TEAM MANAGEMENT
• Built and managed a cross-functional team of 19 (including engineering, design, product management, and product operations), achieving 95% on-time feature delivery through structured sprint planning and clear role definition.
• TECHNICAL LEADERSHIP
• Architected the platform's core technical infrastructure, ensuring scalability and reliability while overseeing the development of advanced talent discovery algorithms.
• PRODUCT DEVELOPMENT
• Defined the product roadmap and requirements, conducting market research and user interviews to align platform features with customer needs, and led testing efforts to ensure product quality.

Jan 2011 – Jan 2015 · 4 yrs · Greater Seattle Area

• Authored Decode and Conquer, the gold standard for product management interviews.
• I’ve helped over 500,000 product professionals land jobs at top tech companies. The book is now in its 5th edition, which is more than double the size of previous editions and includes playbooks for PMs at every level, from APMs to CPOs.

Nov 2009 – Dec 2010 · 1 yr 1 mo

• Managed an 8 person team responsible for Microsoft’s US search advertising business, which generates over $1B in revenue per year. Key responsibilities included:
• PRODUCT MANAGEMENT
• Worked closely with engineering to propose and prioritize new adCenter features and roadmap. Developed detailed business cases, balancing revenue and customer satisfaction goals. Expected annual increase from new features: +$100MM annually.
• P&L MANAGEMENT
• Monitored and analyzed key metrics in the advertiser marketplace weekly, driving engineering improvements in the long-term and tactical sales improvements in the short-term, which was rolled out to 100+ sales people.
• BUSINESS DEVELOPMENT
• Drove two key critical partnerships: migrating Yahoo to Microsoft’s advertiser platform and increasing Publicis Worldwide’s search advertising spend. The Yahoo partnership increased Microsoft’s annual revenue by more than $1B year. Publicis’ partnership is expected to increase Microsoft revenue by more than $30MM per year.

Mar 2008 – Nov 2009 · 1 yr 8 mos

• Managed a 3 person team responsible for adCenter’s Revenue & Relevance (R&R) product planning efforts, focused specifically on Search Ads, Ads Quality and Search Syndication. Key results:
• PRODUCT MANAGEMENT
• Drove market research, analysis, prioritization, & evangelism for several top adCenter features. Top features included: real time budgeting, site inclusion, and site exclusion, which was voted by US/EMEA sales & service teams as the #1, #5, and #8 most important features in the Spring 2009 release. Expected annual revenue increase: $150 MM.
• ANALYSIS & EXPERIMENTATION
• Performed weekly analysis on new A/B experiments. Launched new experiments and recommended go/no-go decisions on new features.
• PROGRAM MANAGEMENT
• Led Project Quash, an ad quality initiative involving 100+ employees and 172 advertisers, resulting in the review of 8.8MM keywords and hundreds of thousands of changes. This effort improved ad relevance by 22% across the platform.