Matthew Idema

CEO

Burlingame, California, United States29 yrs 1 mo experience

Highly Stable

Key Highlights

Led $1B+ businesses at major tech firms.
Expert in business messaging and advertising strategies.
Proven track record of scaling revenues significantly.

Stackforce AI infers this person is a MarTech executive with extensive experience in business development and product marketing.

Contact

Skills

Core Skills

Business DevelopmentProduct ManagementProduct MarketingBusiness Strategy

Other Skills

Business MessagingAdvertising ProductsRevenue ModelsProduct StrategyAdvertisingMarket AnalysisOmnitureOnline AdvertisingLocal AdvertisingMonetizationAd NetworksAnalyticsStrategyMarketing StrategyLeadership

About

I have led talented teams to build new, $1B+ B2C and B2B businesses at scale as an entrepreneur and at some of the world's largest technology brands including Yahoo!, Facebook, WhatsApp and Intuit. I current lead the Mailchimp business at Intuit.

Experience

Intuit

SVP & GM, Mailchimp

Jan 2025 – Present · 1 yr 2 mos · Mountain View, California, United States · Hybrid

Aurora solar

President & COO

Jun 2023 – Jan 2025 · 1 yr 7 mos · San Francisco, California, United States · Hybrid

Aurora is the world's leading AI-based SaaS platform for solar professionals and contractors, globally.

Whatsapp inc.

Chief Operating Officer & VP Business Messaging (Meta)

Apr 2017 – Feb 2023 · 5 yrs 10 mos · Menlo Park, CA

Built and led all go to market functions, business product teams and operations. Led the development of business and advertising products, established revenue models and oversaw all teams responsible for growth of the business from inception to $B's in revenue.
Led all aspects of go-to-market efforts for business messaging and click to messaging ads across Meta platforms including WhatsApp, Instagram and Facebook Messenger. Oversee sales, marketing, partnerships, growth, customer support and customer success for business messaging products.

Facebook

Vice President, Product Marketing

Mar 2011 – Mar 2017 · 6 yrs · Palo Alto, CA

Product strategy and global go to market for all of Facebook's Advertising and Business products. Key member of Facebook Ads leadership team as revenue scaled from under $10B to over $50B.

Yahoo!

2 roles

VP and GM, Yahoo! Local

Dec 2009 – Mar 2011 · 1 yr 3 mos

Led Yahoo!'s local businesses across Media and Search

VP, Strategy & Business Management

Jun 2007 – Nov 2009 · 2 yrs 5 mos

Set and managed annual operating plan across all divisions of Yahoo!'s $5B display ad business. Key advisor to CEO staff for multiple strategic initiatives

Yodlee, inc.

VP, Global Business Development

May 1999 – Jun 2006 · 7 yrs 1 mo

Asess strategic growth opportunities, including mergers and acquisitions, and evaluate new lines of business for the Company. Initiate and grow commercial partnerships. Manage sales function for all International opportunities (direct and channel).