Sep 2020 – Feb 2022 · 1 yr 5 mos · Karnataka, India

• As Sourcing Head - Rice, I steered the Pan India Rice Sourcing team for B2B and Private Label Business at a portfolio value of 800 Crores, spearheading the triumphant introduction of Private Label Rice Brands Jayabhumi and Captain Harvest. I played a pivotal role in establishing Standard Operating Procedures (SOPs) and Specifications for Rice operations, ensuring unparalleled operational efficiency and product uniformity. Furthermore, I catalyzed the expansion of the Private Label business for Rice and staples at Udaan, overseeing every aspect from product innovation and raw material procurement to manufacturing processes and market positioning strategies. My efforts contributed to Udaan's growth and market prominence in the sector.

Jul 2010 – Feb 2022 · 11 yrs 7 mos

• As Head Regional Rice Business, I spearheaded the inception and subsequent leadership of the nationwide Regional Rice business, orchestrating its triumphant trajectory across India. Over my 8-year tenure, I showcased comprehensive expertise as both Plant Head and Sourcing Head, catalyzing substantial business expansion and operational prowess. Through meticulous implementation and refinement of Production/Sourcing and Warehousing Procedures (SOPs), I crafted robust business development strategies and curated impactful trading positions. These achievements underscore my distinguished career in senior leadership, marked by a relentless pursuit of excellence and a strategic vision for sustainable growth.

Sep 2006 – Jul 2010 · 3 yrs 10 mos

• As Branch Head Punjab, I provided leadership across three Rice Mills, ensuring efficient and effective operations. I played a pivotal role in Olam's successful entry into the basmati rice market in 2007-2008, establishing its foothold in the industry. With a focus on growth, I developed and supervised a strong paddy procurement network for basmati rice nationwide, from Mandi selection to licensing and Aradti appointments, facilitating significant business expansion to over 1 Lac MT. My strategic initiatives contributed to Olam's prominence and success in the market.

Jun 2000 – Aug 2006 · 6 yrs 2 mos

• As Factory Manager, I led the holistic management of production, sourcing, and byproduct handling, ensuring smooth operations. I spearheaded our journey to become an ISO-compliant organization, refining processes and bolstering credibility. Additionally, I initiated the creation of the Export Desk and Consumer Packing division, broadening our market presence and revenue channels. Through strategic negotiations, I secured dealership agreements in lucrative markets like North America and Mauritius, while also strategically expanding into untapped territories such as Saudi Arabia and Kuwait. My efforts contributed to the company's growth and global expansion, positioning us for sustained success in competitive markets.