Sibanjan Purkayastha

Partnerships Manager

Kolkata, West Bengal, India8 yrs 5 mos experience

Most Likely To SwitchAI ML Practitioner

Key Highlights

Ranked 1 in MBA with a Silver Medal.
Expert in driving digital marketing campaigns across multiple regions.
Strong background in strategic alliances and cloud marketing.

Stackforce AI infers this person is a MarTech and Cloud Marketing professional with expertise in strategic alliances and digital marketing.

Contact

Skills

Core Skills

Marketing Campaign ManagementStrategic AlliancesDigital MarketingCampaign ManagementCloud MarketingQuality AssuranceTraining And Placement Coordination

Other Skills

Growth MarketingLinkedIn MarketingProgrammatic AdvertisingMedia PlanningReporting & AnalysisMarketoGoogle AdsSocial Media MarketingGenerative AIEvent ManagementGoogle Cloud Platform (GCP)GenAIStrategic Partner Relationship ManagementGo-to-Market StrategyInformation Technology

About

Experienced professional with a background in Electrical Engineering and an MBA in Marketing. Started career at TCS as a software tester, gaining expertise in quality assurance and software development methodologies. Transitioned into business strategy and marketing through MBA studies. Rejoined TCS as an Alliance Manager for Google Cloud, utilizing technical proficiency and strategic insight to drive collaborative efforts and deliver innovative solutions for clients. Passionate about leveraging technology to drive business growth in the ever-evolving digital landscape. Also, worked as a Digital Marketing managing leading end to end paid campaigns across channels for UK, EMEA and APAC. Now, working as a Partner Marketing Manager for Microsoft Alliances.

Experience

8 yrs 5 mos

Total Experience

1 yr 10 mos

Average Tenure

2 yrs 8 mos

Current Experience

Tata consultancy services

5 roles

Partner Marketing Specialist | Microsoft Alliances and Partnership | Cloud Unit

Promoted

Dec 2025 – Present · 5 mos

Drive joint GTM marketing initiatives for the Microsoft alliance across key solution areas
Execute co-branded demand generation campaigns to support pipeline and revenue growth
Collaborate with Microsoft and internal sales teams on partner marketing programs and launches
Manage events, webinars, and digital marketing campaigns for alliance-led growth
Track campaign performance and ROI to optimize impact
Support sales and business development teams across all geographies with partner enablement assets and messaging

Growth MarketingLinkedIn MarketingProgrammatic AdvertisingMedia PlanningReporting & AnalysisMarketo+35

Digital Marketing Manager - EU | UK | MEA regions

Aug 2024 – Nov 2025 · 1 yr 3 mos

Develop and execute strategic LinkedIn campaigns tailored to key markets.
Deliver comprehensive campaign performance reports and insights to drive optimization.
Manage cross-functional stakeholders, ensuring alignment with campaign objectives.
Oversee digital marketing initiatives across EMEA, UK, and APAC geographies.
Collaborate with content teams to ideate and produce high-impact creatives and ad assets.
Partner with Google Ads and Meta Ads teams to implement multichannel campaign strategies.
Collaborate with agencies for news publication, content syndication, and ensuring effective media outreach.
Manage paid media advertising initiatives to maximize ROI and engagement.
Utilize Demandbase and programmatic platforms for targeted, data-driven campaigns.
Successfully executed digital advertising campaigns worth $150,000 by Nov 2025, focusing on event promotions, marathons, RFP-driven initiatives, and account-based targeting strategies.
Collaborated with external agencies to procure account-level intent data and delivered actionable insights to the sales team.

LinkedIn MarketingSocial Media MarketingProgrammatic AdvertisingMedia PlanningReporting & AnalysisMarketo+4

Strategic Alliances Manager | Google Cloud Partnership | AI.Cloud

Aug 2023 – Aug 2024 · 1 yr

Create and publish private and public case studies showcasing successful Google Cloud implementations.
Identify and pursue Cloud computing and Generative AI (GenAI) opportunities.
Manage the Google partner portal, ensuring its accuracy and effectiveness.
Lead marketing efforts for Google Cloud events, including Google Cloud Next and TCS-Google Cloud joint events in India.
Collaborate with cross-functional teams to drive Google Cloud adoption within TCS.
Foster relationships with TCS and Google Cloud senior stakeholders to indirectly contribute to Google Cloud revenue growth.

Strategic AlliancesGoogle Cloud Platform (GCP)Strategic Partner Relationship ManagementGo-to-Market StrategyCommunicationGenAI+2