Jan 2023 – Jul 2023 · 6 mos

• Built and positioned a unified payment orchestration layer, simplifying integrations and enabling scalable, API-led solutions tailored to diverse market and partner requirements.
• Enhanced payment flows to improve overall business performance, onboarded direct banking partners across global markets, strengthening enterprise relationships and optimizing cost structures.
• Partnered with product and gateway teams to develop and roll out a data-driven offer engine, enabling targeted customer engagement and improving conversion outcomes.
• Worked closely with global teams across sales, product, and engineering to deliver solutions aligned with regional market needs, supporting seamless onboarding and activation of new clients.
• Ensured consistent platform performance during high-demand periods, enabling reliable transaction experiences and supporting long-term customer retention.

Apr 2022 – Dec 2022 · 8 mos

Aug 2021 – Mar 2022 · 7 mos

• Developed and implemented strategies to expand MiCredit's customer base and increase revenue, resulting in a 10% growth in business within the first year.
• Identified new lenders and collaborated with them to help new-to-credit customers avail loans, increasing loan disbursement by 18%.

Apr 2019 – Jun 2021 · 2 yrs 2 mos

• Tripled Paytm’s market share in shopping, gaming, and healthcare, scaling portfolio revenue from $6M to $36M, while driving 120% growth in the healthcare category through the StayAtHome campaign during COVID-19.
• Built strategic alliances with SAP, Tally & QuickBooks, enabling small business digitization in Tier 2 India, and led end-to-end partner integrations, managing API implementation, testing, and troubleshooting.
• Launched Visa Direct credit card payments, improving real-time success rates and boosting transaction volumes, while winning the major travel partner RFP, making Paytm the primary payment partner for seamless ticket bookings.
• Promoted to AGM within 9 months, leading and scaling a high-performing team of 10+, while driving strategic growth initiatives.
• Collaborated with product and development teams to develop new features for Paytm's payment gateway, including real-time success rates and user targeting via transaction history.

Jul 2018 – Mar 2019 · 8 mos

Aug 2016 – Jul 2018 · 1 yr 11 mos

• Played a crucial role in building and successfully launching "BHIM UPI App" a highly scalable and secure app, a nationwide P2P payments platform, leveraging AWS cloud infrastructure and industry-leading CI/CD practices, including Jenkins, for enhanced scalability, performance, and seamless app updates.
• Projected and achieved a required RPS of 400 post-launch, resulting in remarkable milestones of 10 million downloads and 2 million transactions across UPI platforms.
• BHIM - HPCL Juspay Fuel Project
• + Solely responsible for India-wide GTM for UPI QR code payments across HPCL outlets.
• + Coordinated the integration and app development process between Juspay technical team, multiple banks, NPCI, and HPCL retail outlets.
• + Ensured seamless execution across > 5000 HPCL outlets across India with powerful marketing collateral and training programs on the scale.
• + Negotiated and brought in new partners like Google Pay, PhonePe, ICICI Pockets, SBI Pay, etc to continue scaling the project.
• Prepared Sales Enablement collateral like Case Studies, Competitive Battle-cards, and Product Feature presentations to help minimize the sales cycle and increase sales conversion.
• Identified the right product mix for breaking into niche sectors with specific payments requirement.
• + For Aviation Industry, devised a product plan for managing B2B & B2C payments using multiple PGs. -The goal successfully achieved was optimizing success rates, decreasing customer dropout, and centralized reconciliation system.

Mar 2016 – Aug 2016 · 5 mos · Bangalore, Karnataka

• Performed as a Full Stack Marketer. Part of a 2 member team responsible for Digital, Content, Social, PR & Comm and Product Marketing.
• Devised Razorpay’s early PR Strategy and coordinated with an agency and internal stakeholders to identify topics of interest, brand messaging and positioning.
• + Launched 3 successful public releases in a period of 5 months including a major funding release.
• Successfully conducted an Industry first webinar on UPI which gathered over 700 registrations and made Razorpay an early brand leader in UPI payments.
• + Part of a near organic, low spending, high-impact webinar strategy.
• Served as a liaison between the Product, Marketing, and Sales team.
• + Gathered product requirements from client interactions and worked with engineering teams to plan, execute and ship these products swiftly.
• Provided additional marketing support to the top clientele of Razorpay via social media campaigns, helping acquire offers from wallet partners or co-promoted cashback campaigns.
• Drove a comprehensive email drip campaign for pushing users down the sales funnel with powerful content delivered at the signup stage or after activation till they become fully transacting active Razorpay users.
• Identified key features and benefits of Razorpay’s products and prepared strategy for digital marketing to promote each one of them to their specific target audiences differently. Lead generation online became an effective tool for Razorpay as a result.
• Increased engagement on social media channels like Facebook, Twitter, LinkedIn, Quora with a methodically executed social media calendar with different topics to be covered during a typical month.

Jun 2015 – Feb 2016 · 8 mos · Bengaluru Area, India

• Managed all online marketing campaigns with a goal of creating product awareness and increasing organic website traffic by 55%, and new visitors by 80%.
• Managed 20+ clients from campaign execution, optimization & reporting.
• Executed multiple hackathons and promoted post campaign through social media generating 1000+ registrations at a CPR (cost per rate) of just under INR 6, an efficiency of 96% over other mediums.
• Implemented various user engagement campaigns on Facebook with an average 50K reach, 1% engagement rate (Average 3.5K engagement per post / 3.5 lakh followers)
• Actively worked on getting 50k+ registration in the online phase of the flagship​ event IndiaHacks - The Biggest Developer Hackathon in India.

Nov 2014 – May 2015 · 6 mos · Mountain View, California, United States

• Key responsibilities included leading sales and marketing initiatives for Intuit’s largest mobile platform - t​xtWeb,​helping grow the digital footprint and b​rand awareness​of the product. Worked with all leading Telco providers to design product collaterals and branding materials to be circulated across the userbase which in turn resulted in higher paid user conversions and subsequently revenue.
• Partnered with the Intuit India Communication team to internally launch the company’s new brand promise to bolster relationships among all key stakeholders.
• End to end campaign planning and implementation of organizational level initiatives. This includes co-coordinating with the internal design team and external agencies.
• ➢ Some noteworthy assignments:
• Ran theme based digital campaigns for txtWeb around General Elections and ICC World Cup – resulted in a Q-Q paid user and revenue growth by 10%.
• Designed an incentive based customer acquisition program for Intuit’s latest SMB offering in India -​ShopOwner.
• Played a key role in organizing and content-designing various product leadership forums providing a platform to Intuit’s leadership team to speak about Intuit’s product and startup strategy.
• Part of the core organizing team for an internal hackathon(I​N24HRS),​to increase employee engagement levels and subsequently led the external branding to highlight Intuit as a “great place to work in India”.
• Leading the core organizing team from India for conceptualizing and designing for Intuit’s largest global annual product conference CTOF 2015

Jul 2013 – Nov 2014 · 1 yr 4 mos · Paris, Île-de-France, France

• Worked closely with leadership teams (Managing Director, Practice heads, Sales Heads) on reputation management, media initiatives and internal communication strategies.
• Branding
• Led the corporate brand building strategy. Conceptualized and designed impactful online/social media/digital campaigns to effectively increasing brand awareness.
• Market Research
• Assisted the marketing team to conduct geo-centric market research studies on Hybris (Australia), Agile (APAC) and Digital Marketing (EU) areas to effectively model and provide the appropriate client specific service.
• Social Media
• Created and managed critical social media channels on FB, Twitter, blogs, etc. for the organization and the leadership team profiles.
• Internal communications
• Conceptualized and organized internal events, workshops and campaigns; developed internal communication properties – newsletters, industry reports, communication mails and presentations for top management.

Apr 2012 – Jul 2013 · 1 yr 3 mos · India

• Assisted key leaders in managing various external relationships & representations at national & international events and conferences
• Majorly involved in managing CEO’s portfolio on different social media channels (LinkedIn, FB, Twitter, Blogs)
• Sourced advertising opportunities and placing adverts in the press - local, regional, national and specialist publications.
• Worked closely with communications team on advertising/brand building, public relations, event organization, marketing plans and strategies, evaluating marketing campaigns

Jan 2010 – Feb 2012 · 2 yrs 1 mo · London Area, United Kingdom

• Represented Kingfisher to handle smooth operations and ensure the absolute safety of the airline passengers and compliance with Federal regulations.
• Worked closely with head pilots to establish an operating strategy for the in-flight operations
• Coordinated with the in-flight supervisors and the training department to develop and implement corrective action plans based on results of flight attendant proficiency audits
• Evaluated flight load and trim process and supervised the upkeep of in-flight data and performance tracking reports and files.