John Cook — Associate Partner
Data doesn’t change organizations. Decisions based on data do. I work at the intersection of analytics, leadership, and decision-making — helping data teams evolve from report factories into teams that drive meaningful decisions and performance. The impact of a data project is rarely driven by the accuracy of the model, the elegance of the dashboard, or the complexity of the analysis. It’s driven by how clearly insights are framed, how well they land with stakeholders, and whether they change what someone does next. Whether you’re an analyst, a data scientist, a leader, or some combination of all three, the fastest way to increase your impact isn’t another tool or technique. It’s learning how to connect your work to the decisions, trade-offs, and pressures your stakeholders are already facing. My work centers on: - Structuring insights around decisions, not outputs - Translating analytical nuance into business-relevant choices - Helping analytics teams show up as thought partners instead of service desks I bring nearly 15 years of experience leading and delivering analytics in complex organizations. Today, I lead an analytics team at Marriott International, teach as a professor, speak to analytics and leadership audiences, and write a newsletter focused on how data actually gets used inside organizations. If you care about making analytics matter, let’s connect.
Stackforce AI infers this person is a Data Analytics Leader in the Hospitality industry.
Experience: 19 yrs 9 mos
Skills
- Data Science
- Leadership
- Data Analytics
Career Highlights
- Led a 16-person data science team at Marriott.
- Developed innovative AI solutions for revenue management.
- Championed analytics literacy across multiple conferences.
Work Experience
Marriott International
Senior Director, Data Science and Franchise Insights (1 yr 3 mos)
Senior Director, Data Science and Reporting, US & Canada SMR (2 yrs 11 mos)
Director, Data Science, Data Strategy and Analytics, Americas SMR (3 yrs 5 mos)
Senior Manager, Revenue Management Analytics (1 yr 9 mos)
Senior Manager, Revenue Management Systems Deployment and Data Analytics (1 yr 9 mos)
Manager - Revenue Management Data Analysis (1 yr 3 mos)
Revenue Manager (3 yrs 8 mos)
University of Maryland Global Campus
Adjunct Professor (4 yrs 9 mos)
Faculty Assistant (5 yrs 4 mos)
Enterprise Rent-A-Car
Branch Manager (1 yr 10 mos)
University of Maryland - Shuttle-UM
Charter Planning Manager (1 yr 11 mos)
Education
Bachelor of Arts (BA) at University of Maryland
Master's Degree at University of Maryland Global Campus