John Cook

Associate Partner

United States19 yrs 9 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led a 16-person data science team at Marriott.
  • Developed innovative AI solutions for revenue management.
  • Championed analytics literacy across multiple conferences.
Stackforce AI infers this person is a Data Analytics Leader in the Hospitality industry.

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Skills

Core Skills

Data ScienceLeadershipData Analytics

Other Skills

Strategic PlanningSQLBusiness IntelligenceExecutive LeadershipMarketingBusiness InsightsPython (Programming Language)Data EngineeringKey Performance IndicatorsAnalytical SkillsStatistical ModelingMachine LearningTableauStatistical AnalysisCustomer Satisfaction

About

Data doesn’t change organizations. Decisions based on data do. I work at the intersection of analytics, leadership, and decision-making — helping data teams evolve from report factories into teams that drive meaningful decisions and performance. The impact of a data project is rarely driven by the accuracy of the model, the elegance of the dashboard, or the complexity of the analysis. It’s driven by how clearly insights are framed, how well they land with stakeholders, and whether they change what someone does next. Whether you’re an analyst, a data scientist, a leader, or some combination of all three, the fastest way to increase your impact isn’t another tool or technique. It’s learning how to connect your work to the decisions, trade-offs, and pressures your stakeholders are already facing. My work centers on: - Structuring insights around decisions, not outputs - Translating analytical nuance into business-relevant choices - Helping analytics teams show up as thought partners instead of service desks I bring nearly 15 years of experience leading and delivering analytics in complex organizations. Today, I lead an analytics team at Marriott International, teach as a professor, speak to analytics and leadership audiences, and write a newsletter focused on how data actually gets used inside organizations. If you care about making analytics matter, let’s connect.

Experience

19 yrs 9 mos
Total Experience
4 yrs 3 mos
Average Tenure
4 yrs 9 mos
Current Experience

Marriott international

7 roles

Senior Director, Data Science and Franchise Insights

Promoted

Feb 2025Present · 1 yr 3 mos

  • Lead a 16-person data science and BI team, with a focus on systemwide data products and franchise performance. Shape continent-wide data strategy, delivering scalable analytics products that drive RevPAR and operational results while bridging business and technology to turn strategic goals into actionable insights.
  • Advocated for expanded access and tooling for continent analytics teams, influencing shifts in global data governance, security, and infrastructure strategy.
  • Led a reorganization of US & Canada analytics to improve stakeholder alignment, streamline project flow, and accelerate delivery.
  • Championed development of an AI Agent supporting revenue managers, ensuring responsible usage and accuracy with a seamless user experience.
Data ScienceLeadershipStrategic PlanningData AnalyticsSQLBusiness Intelligence+1

Senior Director, Data Science and Reporting, US & Canada SMR

Mar 2022Feb 2025 · 2 yrs 11 mos

  • Led a 10-person data science and reporting team delivering analytic products. Oversaw multiple enterprise data products and portals, ensuring alignment with global data strategy and measurable impact on topline performance.
  • Reimagined hotel performance tracking with a segmentation and benchmarking model adopted by both franchised and managed properties.
  • Led development of a franchise hotel facing report, navigating complicated security and compliance requirements to deliver topline-imacting metrics to over 5,500 franchise hotels.
  • Championed analytics literacy, speaking at multiple internal conferences and delivered training on how to better leverage our reporting.
Data ScienceLeadershipMarketingData AnalyticsBusiness InsightsPython (Programming Language)+6

Director, Data Science, Data Strategy and Analytics, Americas SMR

Promoted

Oct 2018Mar 2022 · 3 yrs 5 mos

  • Built and led a 7-person data science and engineering team modernizing how data products and reporting supported sales, marketing, and revenue management across the Americas. Drove adoption of automation, self-service, and advanced analytics to accelerate delivery and sharpen commercial decision-making.
  • Launched a self-service reporting portal used by 1,000+ associates, replacing manual reporting with automation.
  • Boosted sales team impact with an automated alert system that surfaces high-value leads, helping teams identify opportunities and drive incremental revenue.
  • Led the conversion of legacy SAS code to Python, increasing efficiency and saving over $10,000 a year.
  • Developed a machine learning forecast model to help guide Marriott’s recovery from the COVID-19 pandemic.
Data ScienceLeadershipData AnalyticsBusiness InsightsPython (Programming Language)SQL+5

Senior Manager, Revenue Management Analytics

Jan 2017Oct 2018 · 1 yr 9 mos

  • Led overhaul of our monthly RevPAR forecasting process, getting buy-in and action from multiple stakeholders across both revenue management and finance.
  • Integrated new mathematical forecasting methods – using ANOVA, machine learning (Random Forests and GBMs) and time series decomposition to create an accurate company forecast that can be turned around in 48 hours.
  • Led a team of associates developing the “next generation” of our market compression tool, integrating SPG hotels and more complex machine learning methods.
Data ScienceLeadershipData AnalyticsBusiness InsightsPython (Programming Language)SQL+4

Senior Manager, Revenue Management Systems Deployment and Data Analytics

Promoted

Apr 2015Jan 2017 · 1 yr 9 mos

  • Responsible for monitoring adoption and usage of Marriott’s internal pricing and inventory decision support system, including the assessing the impact of internal marking and communication efforts.
  • Developed a suite of Tableau dashboards to track system usage and adoption. The dashboard has an audience of over 200 stakeholders and earned me the 2015 Q4 Business Leadership award.
  • Used statistical and machine learning methods, including ANOVA, clustering, regression, correlation and case/control tests to understand the impact of system usage on the financial performance of hotels.
  • Efforts drove an increase in system adoption of over 30% in six months.
Data ScienceData AnalyticsBusiness InsightsPython (Programming Language)SQLData Engineering+3

Manager - Revenue Management Data Analysis

Promoted

Jan 2014Apr 2015 · 1 yr 3 mos

  • Responsible for both ad-hoc and recurring reporting using SAS, SQL, Excel, Tableau, R and Cognos to manipulate raw data, and for presenting complex analysis to business users.
  • Used machine learning to develop a model of market demand that helped hotels better focus their pricing and inventory mix strategies up to a year in the future – the first such model in the industry.
  • Developed a forecasting model and led a monthly forecasting meeting that helped drive forecast accuracy down 5 percentage points over six months.
Data ScienceData AnalyticsBusiness InsightsPython (Programming Language)SQLKey Performance Indicators+2

Revenue Manager

May 2010Jan 2014 · 3 yrs 8 mos

  • Responsible for developing and executing the pricing and inventory strategies for 13 hotels, as well as ad-hoc analytical work and strategy analysis.
  • Developed a deep understanding of customer segmentation, forecasting and supply and demand which helped drive very strong market share results for my hotels.

University of maryland global campus

2 roles

Adjunct Professor

Aug 2021Present · 4 yrs 9 mos

  • - Develop and teach introduction to Python and machine learning courses for undergraduate data analytics/data science program.
Leadership

Faculty Assistant

Apr 2016Aug 2021 · 5 yrs 4 mos

  • Perform role of technical expert, and help explain course concepts.
  • Taught classes using Python, Tableau, R, SQL and SAS and concepts including data visualization, data mining, predictive modelling and data management. The models we teach include Linear/Logistic Regression, Random Forests, Gradient Boosting Machines, Support Vector Machines, Neural Networks and deep learning.
  • Developed an assignment using Python and Deep Learning to perform image recognition.
LeadershipData AnalyticsPython (Programming Language)SQLData EngineeringAnalytical Skills+1

Enterprise rent-a-car

Branch Manager

Jul 2008May 2010 · 1 yr 10 mos · Rockville, MD

  • Responsible for all aspects of branch operations, from fleet organization and preventative maintenance to sales and demand generation.
  • Grew branch fleet from 80 vehicles to a peak of 120 vehicles by developing and executing sales plans and branch marketing strategies.
Data AnalyticsPython (Programming Language)SQLData EngineeringAnalytical SkillsStatistical Modeling

University of maryland - shuttle-um

Charter Planning Manager

Feb 2006Jan 2008 · 1 yr 11 mos

Education

University of Maryland

Bachelor of Arts (BA) — History

Jan 2004Jan 2008

University of Maryland Global Campus

Master's Degree — Masters of Data Analytics

Jan 2014Jan 2016

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