Jun 2024 – Present · 1 yr 10 mos · Ahmedabad, Gujarat, India · Remote

• The Alpha Woman is not just a program or a business; it's a movement. A movement to empower women at every stage of their journey, helping them build stronger relationships, heal and grow from past experiences and find a supportive community.
• At the Alpha Woman, I focus on helping couples improve their relationships by improving their communication while also focusing on divorce healing for women. This allows them to restart life renewed with self-confidence,self-worth and finally understanding the importance of putting themselves first.
• Part of the Alpha Woman brand is also PoSH training for employees & guiding organizations to form Internal Committees.

Nov 2019 – Jul 2024 · 4 yrs 8 mos · India · On-site

• MeDigit Advertising Pvt. Ltd., Ahmedabad
• MeDigit Advertising Pvt. Ltd has over the years evolved into a performance marketing centric agency.
• Responsibilities
• Owned brand communication and content strategy for a multi-brand client portfolio across sectors, ensuring consistency of narrative, tone and messaging across brands at scale.
• Led and mentored cross-functional content, strategy and account teams (10–15 members), establishing quality benchmarks and content governance frameworks.
• Partnered with senior client stakeholders to translate business objectives into coherent brand communication strategies.
• Oversaw approval of all brand communications across multiple client accounts, ensuring alignment with brand identity, values and long-term positioning.
• Contributed to shaping agency-wide communication standards and strengthening strategic thinking across teams.
• Built and scaled teams, including hiring, performance evaluation and year-round mentorship.
• Collaborated with leadership to formulate internal policies, processes, and operational standards.
• Implemented initiatives focused on employee engagement, retention, and productivity.

Feb 2017 – Present · 9 yrs 2 mos · Greater Ahmedabad Area

• At The Wandering Mystic, we enusre optimum service standards and tailor-made itineraries for our clients. Luxury travel & MICE (Meetings, Incentives, Conference & Event) trips is our specialty.

Jan 2014 – Jan 2017 · 3 yrs · Greater Ahmedabad Area

• To manage various social media platforms for clients; Facebook, Twitter, Google+, Instagram
• Create innovative & engaging content to post on social media
• Research & analysis of competitor brands as and when required by any client
• Brainstorming more creative online marketing strategies with the team
• Online reputation management which involves monitoring a brand’s reputation, content seeding in various discussion forums for the brand
• Uploading content on to CMS for Ride Till I Die, our portal for bikers
• Creating a network of bikers across the country
• Managing social media content for Ride Till I Die across all platforms including the website
• Writing research based & interview based articles on a monthly basis
• Writing creative posts and copies for social media and for facebook/google advertisements
• Traveling to various motorcycle events across the country to cover the event as well as increase the network with bikers & develop a connect with the industry for the company
• Keeping updated with the latest launches & updates in the motorcycle industry

Dec 2012 – Dec 2013 · 1 yr

• The SALT is a creative agency with a collective age of nearly 50 years, an entity dedicated to making a difference to brands.
• Responsibilities:
• Setting up the company SOP’s
• Responsible for the recruitment process implementation and recruitments as well
• Drafting appointment letters
• Implementing the appraisal processes
• Hearing and resolving employee grievances
• Provide current and prospective employees with information about policies, job duties, working conditions, wages, and opportunities for promotion and employee benefits
• Serve as a link between management and employees by handling questions, interpreting and administering contracts and helping resolve work-related problems
• Responsible for developing innovative content for clients
• Able to meet deadlines and quick turnaround time
• Deliver quality content to client & make amendments if required
• Responsible for researching the content
• Recognize the customers need and work accordingly
• Copy-editing and proof reading articles and other web content

Jun 2009 – Dec 2012 · 3 yrs 6 mos

• Wits N Skills HRD Consultants Pvt. Ltd is a fast growing organization with services dedicated to the development of the employment market.
• Client Management
• Serve clients, identify their needs and provide feedback on success of filling jobs
• Qualify job specification / salary information and record accurate and comprehensive job description - check info
• Gather info on client - decision maker and no of employees
• Network internally and externally with clients
• Benchmark for clients - salary, availability, candidate pool, industry activity
• Write and Place advertisements in newspapers and on website
• Candidate Management
• Candidate control - keep in regular contact to review progress and performance
• Pre-screen candidates before their interview for suitability and conduct interviews
• Market candidates, Search / Shortlist CVs in line with job order request, Ensure CVs are of a specific standard and reflective of client requests
• Provide information to candidates on clients and job specifications for permanent jobs

Mar 2008 – Jun 2008 · 3 mos

• Reliance Securities Limited is a Reliance Capital company and part of the Reliance Anil Dhirubhai Ambani Group. Reliance Securities is a permitted user of the brand "Reliance Money" for promoting its various products and services. It provides customers with access to Equity, Derivatives, Portfolio Management Services, Investment Banking, Mutual Funds & IPOs. It also offers secured online share trading platform and investment activities in secure, cost effective and convenient manner.
• Responsibilities:
• Maintaining all sales reports for the branch.
• Collecting the sales achieved on a daily basis from all Cluster Heads and Centre Managers.
• Responsible for handling salaries of approximately 150 off roll employees across Gujarat.
• Handling the attendance and leave records of all off roll employees

Jun 2007 – Mar 2008 · 9 mos

• The C.N.Angrezi Kendra (CNAK) was established by the Sarabhai Maganbhai Trust in 1999, exclusively for the students of C.N. The objective is to train the members of Sheth C N Vidyalaya in English communication skills through a variety of innovative methods and a learner friendly curriculum.
• Responsibilities:
• Handled students of 4th grade through 8th grade
• Conduct activity based learning classes
• Prepare new and innovative activities for students of various levels to help them enjoy the learning experience.
• Focusing mainly on English grammar.
• Forms of activities would range from games to skits to puzzles etc.
• Participating in workshops conducted by other faculty members.
• Maintaining the lesson planner on a daily basis.
• Helping conduct the yearly Cambridge examinations for the students

Jun 2004 – May 2007 · 2 yrs 11 mos

• Net4 is India’s leading Network and Application Services Provider. Net4 focuses on providing services to businesses (small, medium and large) and its offerings include Enterprise Internet Services, Data Centre Solutions, VoIP Solutions, and Enterprise Messaging & Hosting Solutions.
• Responsibilities:
• Tele calling & Business Development – Lead generation, conversion & maintaining the database, scheduling client meeting for Net4’s Web services.
• HR activities – Handling joining and exit formalities. Maintaining monthly attendance, leave records and induction of new employees.
• Accounts – Maintaining branch expenses, issuing receipts to customers, sending invoices to clients, getting payments deposited in the bank on a daily basis and also responsible for weekly fund transfer to the head office.
• Stock Handling – Responsible for stock maintenance of calling cards, VoIP boxes, promotional material etc.
• Customer Support – Handling customer queries, raising trouble tickets and solving the issue. Executing client orders as well. Responsible for Net4’s channel partners using the web services.
• Other activities – Responsible for handling employee travel reimbursements
• Highlight: Successfully executed the first sale of Net 4’s Enterprise Email Solution in Gujarat.