Praveen Divakaran, HFI-CUA™

Head of Design

London, United Kingdom14 yrs 4 mos experience

Highly Stable

Key Highlights

Over a decade of UX design leadership experience.
Expert in building scalable design teams and strategies.
Proven track record with major clients like Krispy Kreme and TFL.

Stackforce AI infers this person is a UX design leader in the SaaS industry with a strong focus on user-centered design.

Contact

Skills

Core Skills

Ux Design LeadershipDesign Systems And StrategyUser ResearchInteraction DesignUser Interface DesignWeb Development

Other Skills

CommerceDesign SystemsUser Experience (UX)EnglishTypographyGraphic Design PrinciplesHuman FactorsCreative Problem SolvingUser Interface PrototypingInterfacesLean UXE-CommerceCommunicationVisual DesignPHP

About

I am a UX design leader with over a decade of experience shaping intuitive, user-centered digital experiences that drive engagement and deliver measurable business outcomes. Based in Bengaluru, I specialize in building and scaling design teams, defining UX strategies, and leading cross-functional collaborations to create seamless and impactful products. As a Head of Design, I bring a holistic approach to design leadership—bridging creativity, innovation, and practicality. My expertise spans interaction design, user research, and visual design systems. I am passionate about crafting experiences that delight users while aligning with business goals. In my journey, I’ve collaborated with major clients like Krispy Kreme, TFL, PayPlug, and Trust Payment to spearhead impactful design projects, I thrive on turning complex challenges into intuitive and scalable solutions. Top Skills: UX Design Leadership Interaction Design User Research Design Systems and Strategy

Experience

Vortex iq | techstars '24

Head of Design

Sep 2024 – Present · 1 yr 7 mos · London Area, United Kingdom · Remote

At VortexIQ, I’m heading up the design team, making sure our AI-powered Insights Implementation Platform looks great and works seamlessly for users. I focus on building out a solid design strategy, keeping our branding consistent, and working closely with different teams to make sure everything lines up with our business goals. I’m also building a scalable design system to keep things efficient and mentoring the team to keep creativity and quality high.

CommerceUX Design LeadershipDesign Systems and Strategy

Valuecom (a 247commerce company)

Senior User Experience Designer

Dec 2018 – Aug 2024 · 5 yrs 8 mos · Bengaluru Area, India

In my current role at ValueCom, I am a key contributor to the success of our digital products and services through my expertise in user-centered design. As a UX Designer, I immerse myself in understanding the needs and behaviors of our users, conducting in-depth research and analysis to uncover valuable insights. I leverage this knowledge to create intuitive and user-centered experiences that meet both user expectations and business objectives.
Working closely with cross-functional teams, I translate user insights into actionable design solutions by utilizing my skills in UI design. I craft visually appealing interfaces that seamlessly integrate functionality and aesthetics, ensuring a delightful and engaging user experience. By employing industry best practices and staying up to date with the latest design trends, I create interfaces that not only captivate users but also drive conversions and optimize the e-commerce experience.

EnglishCommerceUser ResearchInteraction Design

Adpedia

UI Designer

May 2015 – Dec 2018 · 3 yrs 7 mos · Cochin Area, India

Deisgnated as Team Lead at Adpedia. Leaded the technical team with development of CMS based website for the leading Fire and Security Company named Tyco in the platform of Expression Engine. Also working in various other development projects especially eCommerce projects based on WooCommerce, Magento, etc and CMS based projects in the platform Wordpress and HTML5, with an end to end development including the Front End Design, Content and Image Placements and hosting including the complete server Management. Working with various SEO and SMO projects with modern tools and technologies. Designs various unique Brochures, Business cards, festive greetings, designs, Social Media campaigns etc.

EnglishTypographyInteraction DesignUser Interface Design

Nt global solutions

Web Master

Nov 2011 – May 2015 · 3 yrs 6 mos · Cochin Area, India

At NT Global, worked as a Team Lead with a team strength of 10 to 15. Experienced in Wordpress/HTML5 platform for the development of various responsive websites and applications using required tools and technologies. Well experienced in the new technologies for SMO and SEO. Server Troubleshooting and Management using Linux Centos and WHM/Cpanel Interface was another core area of expertise. Designed various Business Cards, Mockups, Blogs, Social Media Campaign designs, etc during the work tenure using various design tools such as adobe Photoshop, Illustrator, Indesign, etc.

EnglishWeb DevelopmentUser Interface Design