Jan 2025 – Aug 2025 · 7 mos · Redondo Beach, California, United States · Remote

• Leading product discovery and personalization SaaS platform for ecommerce (formerly known as Searchspring).
• Created and executed integrated content strategy across campaigns and thought leadership initiatives throughout the brand’s transition.
• Produced long-form content (1,000+ word blog articles, eBooks, playbooks, guides, white papers, case studies, infographics) and short-form assets (social posts, web/landing pages, emails) for content marketing, demand generation, thought leadership, and SEO programs.
• Built and managed an extensive content calendar and drove campaign execution end-to-end (each eBook/guide paired with landing page, email campaign, social promotion, and repurposing strategies) – all aligned to sales and marketing priorities.
• Applied SEO optimization and content marketing strategies to boost long-form content output by 92%, increase web visits by 44%, and lift engagement 36%.
• Leveraged AI tools to accelerate research, ideation, and content production workflows.

Jan 2022 – Jan 2023 · 1 yr · Remote

• Ecommerce fulfillment, technology, payments, and customer care provider.
• Managed editorial teams, content audits, and calendars to deliver a steady stream of high-quality content.
• Authored and optimized thought leadership (blog articles, guides, white papers, eBooks, web pages, infographics, case studies).
• Collaborated cross-functionally to reinforce market positioning and provided end-to-end support for all long-form assets, including the landing pages, email campaigns, social media campaigns, and repurposing strategies to maximize reach.
• Leveraged content marketing, demand generation, and SEO strategies to increase MQLs by 33%, boost web traffic by 42%, and grow social presence 10% monthly—also producing a 50% rise in engagement.

Jan 2020 – Jan 2022 · 2 yrs · Remote

• Leading cloud contact center software provider.
• Overhauled content strategy and creation, collaborating with executives to establish thought leadership.
• Produced content across blog articles, guides, white papers, case studies, infographics, and executive bylines, as well as successfully repurposed key long-form assets to drive engagement and leads.
• Conducted comprehensive content audits and developed a content calendar to optimize visibility, fill gaps, and align assets to the customer journey.
• Accelerated speed to market and increased monthly content deliverables to elevate MQL conversion rates by 25% and boost content engagement by 47%.

Jan 2018 – Present · 8 yrs 4 mos · Redondo Beach, CA · Remote

• Independent consultancy serving B2B SaaS, ecommerce, and technology companies.
• Developed content marketing programs that increased visibility, drove engagement, and elevated client positioning.
• Managed editorial calendars and mentored writers to ensure consistent brand voice and content quality.
• Wrote and produced core content deliverables including eBooks, playbooks, blog articles, case studies, infographics, landing pages, web copy, email campaigns, and social posts for B2B SaaS businesses.
• Designed messaging frameworks and executed SEO-driven content programs that boosted thought leadership output, elevating brand authority and accelerating lead generation for B2B SaaS companies.

Jan 2017 – Jan 2018 · 1 yr · Remote

• Global SaaS ecommerce platform.
• Directed acquisition-focused content including 1,000+ word SEO blog articles, infographics, guides, white papers, eBooks, and product tours.
• Partnered with executives and industry influencers to ghostwrite bylines and elevate company reputation.
• Industry outreach and content repurposing strategies increased asset downloads by 43%, lead generation by 36%, and site engagement by 28%.

Jan 2014 – Jan 2017 · 3 yrs · Remote

• Ecommerce fulfillment, technology, payments, and customer care provider.
• Produced demand generation and sales enablement content through brand transition: 1,000+ word blog articles, white papers, guides, infographics, case studies, landing pages, and social posts.
• Designed and managed an editorial calendar to streamline creation, approval, and distribution of multi-channel content.
• Developed and executed social media campaigns alongside SEO-optimized blog posts to strengthen Radial’s digital footprint, improving web traffic by 44%, increasing LinkedIn referrals by 172%, and boosting Twitter impressions by 465%.

Jan 2006 – Jan 2014 · 8 yrs · Redondo Beach, CA · Remote

• Content consultancy supporting SMBs and enterprises.
• Built subscription-based content marketing programs that boosted engagement by 76% and lead generation by 64%.
• Strategized and wrote long-form content (blog articles, guides, case studies, full websites) and short-form assets (social posts, web/landing pages, emails).
• Implemented proven content marketing strategies, increasing referral traffic by 426% and doubling new business leads with targeted digital campaigns.

Jan 2004 – Jan 2006 · 2 yrs · Greenwood Village, CO

• Led a team of RFP writers, met RFP requirements within deadlines, and wrote long- and short-form marketing content to boost brand awareness for an industry-leading pharmacy benefits manager.
• Developed and refined company’s RFP process, as well as wrote and customized database responses to RFP questions.
• Wrote and managed proposals that achieved RFP win rate goals in first year and improved win rate by 32% in second year.
• Led quality assurance processes, edited content from SMEs, wrote solution summaries, and produced final proposals.
• Helped company record its 6th year of growth with an increase of 35% in gross revenues.

Jan 2002 – Jan 2004 · 2 yrs · Englewood, CO

• Contributed to the success of the sales and marketing department by assisting with the RFP process and writing marketing materials, increasing RFP win rates by 20%.
• Customized standard RFP information to address specific customer requirements.
• Developed win strategies and the appropriate verbiage to accentuate company differentiators and strengths.
• Worked with multiple departments to obtain appropriate responses per RFP requirements.
• Performed final production and printing of RFP responses.
• Managed, wrote, and edited websites, brochures, sales sheets, ads, white papers, case studies, and press releases.

Jan 1999 – Jan 2001 · 2 yrs · Boulder, CO

• While in this position as a graduate student, taught creative writing and literature courses to students at multiple skill levels.
• Facilitated creative writing workshops.
• Mentored students and evaluated writing progress and proficiency.
• Conducted lectures on a wide variety of poetry and prose texts.
• Encouraged academic growth through creative exercises
• Presented numerous writing styles by both classic and contemporary authors.
• Assigned creative and engaging writing assignments that promoted experimentation.
• Facilitated highly interactive classes that fostered intellectual literary discussions..
• Assisted students with producing final writing portfolios and set up end-of-semester public readings.

Jan 1997 – Jan 1999 · 2 yrs · Longmont, CO

• Acted as the sole communications and marketing professional for a startup, and was responsible for the content management of numerous documents.
• Wrote and edited internal and external corporate communications.
• Wrote and edited user’s manuals and training guides for software programs.