Reetika Aggarwal

Product Manager

Himachal Pradesh, India2 yrs 5 mos experience

Key Highlights

Expert in Google Analytics and Tag Management.
Proven track record in data-driven decision making.
Skilled in optimizing digital marketing campaigns.

Stackforce AI infers this person is a Digital Marketing Analytics Specialist with expertise in data-driven strategies.

Contact

Skills

Core Skills

Google Tag ManagerGoogle AnalyticsWeb AnalyticsGoogle AdsData Analysis

Other Skills

GA4Data QAAnalytical SkillsHTML/CSS/JSAdvanced Excel ReportingDigital MarketingCRMBusiness IntelligenceSearch Ads 360DV 360Google Analytics 360Conversion TrackingFloodlightTag ImplementationBigQuery

About

Experience

2 yrs 5 mos

Total Experience

9 mos

Average Tenure

Current Experience

Scalong ai

Web Analytics Specialist

Nov 2025 – Feb 2026 · 3 mos · Noida, Uttar Pradesh, India

🔹 Led analytics implementation and tag management across client digital properties
🔹 Configured and managed Google Tag Manager (GTM) containers both web & server-side for scalable tracking
🔹 Implemented GA4 event tracking, triggers, and custom scripts to ensure accurate and reliable data collection
🔹 Designed and maintained structured data layer architecture to support consistent event taxonomy
🔹 Set up enhanced ecommerce and conversion tracking to support performance analysis and campaign measurement
🔹 Integrated tracking with key marketing platforms (Google Ads, CM360, third-party tools like Adobe, Tealium & Shift Digital)
🔹 Conducted rigorous debugging and QA using GTM Preview and GA4 DebugView to validate tracking integrity
🔹 Collaborated closely with developers and product teams for clean deployment and data consistency
🔹 Developed and maintained documentation for tracking specs and analytics frameworks

Google Tag ManagerGoogle Analytics

Dentsu

Web Analytics Manager

Jun 2025 – Jul 2025 · 1 mo · Hybrid

🔹 Collaborated with cross-functional teams to implement and manage web and app analytics tags using Google Tag Manager (GTM), GA4, Firebase, Meta Events Manager and MMPs.
🔹 Supported end-to-end tracking setups, including conversion events, user behavior flows, and media campaign tags.
🔹 Worked on Campaign Manager 360 (CM360) and Google Ads to ensure seamless campaign tracking and attribution.
🔹 Developed and maintained performance dashboards using Excel and Google Analytics, helping teams measure KPIs effectively.
🔹 Assisted in QA checks, troubleshooting tag-related issues, and validating data consistency across platforms.
🔹 Created documentation for tag implementation and actively contributed to knowledge sharing and team learning.
🔹 Ensured data accuracy and reporting integrity for multiple high-impact marketing campaigns.

Web AnalyticsGoogle Tag Manager

Wns

Performance Marketing & Analytics Associate

May 2024 – Mar 2025 · 10 mos · On-site

1. Manage and optimize Google Ads accounts to drive performance.
2. Lead client meetings to align campaigns with business goals.
3. Analyze GA4 data for insights and strategic improvements.
4. Optimize bidding, creatives, and tracking for maximum ROI.
5. Deliver data-backed recommendations to boost ad success.
6. Working with Google Tag Manager (GTM) for event tracking and data collection.

Google AnalyticsGoogle Ads

Cognizant

Digital Analytics Executive

Dec 2022 – Apr 2024 · 1 yr 4 mos · India · On-site

1. Managed GA4 & Google Ads accounts, ensuring data accuracy and performance.
2. Analyzed GA4 insights to track user behavior and optimize campaigns.
3. Assisted with tagging, event tracking, and data interpretation.
4. Developed a strong passion for Google Analytics and data-driven decision-making.
5. Worked with Google Tag Manager (GTM) for event tracking and data collection.

Google AnalyticsData Analysis

Apelo consulting

Research Analyst Intern

Aug 2022 – Dec 2022 · 4 mos · On-site

1. Conducted market research to gather insights for client projects.
2. Engaged with professionals to collect and analyze industry-specific data.
3. Led client discussions to understand research objectives and deliver actionable insights.
4. Managed research processes to ensure data accuracy and relevance.

Data AnalysisAnalytical Skills