Neha Bhuchar

Co-Founder

India14 yrs 3 mos experience

Highly Stable

Key Highlights

Pioneered retail-aware advertising strategies for Amazon.
Achieved 15% ad spend optimization with innovative tools.
Built partnerships generating predictable revenue in B2B.

Stackforce AI infers this person is a SaaS expert focused on E-commerce and Online Advertising.

Contact

Skills

Core Skills

E-commerceOnline AdvertisingProgram ManagementB2b Marketing StrategyBusiness DevelopmentBusiness AnalysisRisk Management

Other Skills

business strategyMarketing StrategySales ManagementSalesBusiness Process ImprovementBusiness-to-Business (B2B)Oil/GasTeam ManagementBusiness Growth StrategiesNegotiationBusiness PlanningStrategic PlanningBranding & IdentityPeople DevelopmentStrategic Partnerships

About

Your Amazon ad strategy is a fossil! It's because it is 2026, and the gurus are still feeding you the same bid-budget strategy that they did in 2019. The problem is that all bid management cannot be performance based. Amazon advertising is soo much more than performance based bid management. Unfortunately, traditional Amazon tools do not give you any other options, but bid up/down basis AI. or ML. or manual. or formula based. Ditch the 2019 playbook and dominate Amazon in 2025 with retail aware advertising. Retail aware advertising is product aware, inventory aware, pricing aware, competition aware. Atom11 is built for future ready advertisers who want to run efficient ads. Seriously, it's not about bids and budgets anymore! Book a free meeting: https://meetings.hubspot.com/neha-bhuchar Linkedin: https://www.linkedin.com/in/nehabhuchar/ Website: https://www.atom11.co/ Youtube: https://www.youtube.com/@atom11_AmazonSoftware Linktree: https://linktr.ee/nehabhuchar Scayul: https://app.scayul.com/Neha_Bhuchar Newsletter: https://atom11.beehiiv.com/subscribe

Experience

Atom11

Co-Founder

Dec 2022 – Present · 3 yrs 4 mos · Bengaluru · On-site

In 2026, if you are optimizing Amazon ads using performance data only, your ad strategy is a fossil. You are basically using the ad strategy of 2019 on the Amazon Ad algorithm of 2024.
HUGE MISTAKE!
With atom11, you can include retail signals in your advertising.
What are retail signals, you ask? Inventory, Digital Shelf, Competition, Pricing. These are signals from Amazon's seller central, that you need to include in Amazon ads.
Optimize ad spends by 15% over traditional ad softwares.
Increase sales by over 1.5X.
Be Retail-Aware!

E-commerceOnline Advertisingbusiness strategyMarketing StrategyBusiness Development

Amazon

2 roles

Sr. Product Manager, Amazon Advertising

Aug 2020 – Nov 2022 · 2 yrs 3 mos · Bengaluru, Karnataka, India

Building Advertising tools to help sellers win on Amazon!

E-commerceOnline AdvertisingProgram Management

Sr. Program Manager, Amazon Advertising

Mar 2017 – Aug 2020 · 3 yrs 5 mos · Bengaluru, Karnataka, India

Helping sellers win on Amazon Ads through a unique "retail aware advertising approach".

E-commerceOnline AdvertisingProgram Management

Housejoy

B2B Sales

Jul 2015 – Feb 2017 · 1 yr 7 mos · Bengaluru Area, India

Cracked nation-wide partnerships with companies like Hindware, Christ College etc.. to bring in 20% additional, predictable revenue for hyperlocal home services @Housejoy

B2B Marketing StrategyBusiness DevelopmentSales Management

Hatch

Project Manager & Risk Consultant

Oct 2011 – Jun 2015 · 3 yrs 8 mos · Calgary, Alberta

Helping oil companies make difficult decisions by doing complicated feasibility analysis. Ex. will the oil company make more money by producing Product A or Product B OR should the company employ technology X or technology Y?

Business AnalysisRisk Management