Aug 2022 – Present · 3 yrs 8 mos · Lucerne, Switzerland · Hybrid

Oct 2020 – Jan 2023 · 2 yrs 3 mos · Zurich, Switzerland

• “By using cutting-edge technology, we ensure we train the right people at the right time in the right way.” Sparkademy is the digital-first institution, bringing scalable and measurable learning to the corporate world. At Sparkademy, large organisations benefit from the latest developments in neuroscience and education research to elevate their employees’ skills and futureproof their business.

Aug 2020 – Oct 2023 · 3 yrs 2 mos

• Led the Experience Design practice for IBM Consulting, Switzerland
• Provided an expert source of design principles and design thinking methodology
• Led client engagement teams of up to 25 design, communication and technology consultants
• Responsible for establishing the creative vision and high impact experiences
• Led user research and the creation of customer journeys, information architecture, wire frames, interaction design and design systems
• Key achievements
• Led and facilitated the research and definition stages of product development, AI initiatives and business transformation programs with our key accounts across various industries
• Guided and facilitated collaborative sessions on Design and design thinking for large and small audiences internally and external at events such as World Web Forum and World IA Day
• Led a fundamental shift in the way IBM Switzerland engages with customers and finds solutions to their challenges with human-centered design and design thinking

Aug 2018 – Aug 2020 · 2 yrs

Aug 2014 – Aug 2020 · 6 yrs

Jan 2012 – Feb 2014 · 2 yrs 1 mo · Zürich Area, Switzerland

• Co-lead of the Design function for Mondelez Europe
• Drove best practice in brand design excellence and provided design expertise for brand managers and innovation leads
• Defined road map for brand and packaging design projects for 100+ regional and local brands
• Managed design and innovation agency relations with a multi-million dollar annual spend
• Key achievements
• User centered design (UCD) approach & rollout of costing tool, design process workflow and best practice across all EU markets with over 800 marketers - leveraging the power of design to deliver competitive advantage
• Led completion of roster strategy and selection from 140+ agencies to 41 across 17 countries resulting in [undisclosed] savings including a should-cost model and annual volume rebates
• Defined agency relations and roster strategy road map for integration of 16 new central European countries
• Development and facilitation of 4-5 design training, partnership and inspirational events annually

Jun 2011 – Dec 2011 · 6 mos · Zürich Area, Switzerland

• Led initial UCD development and implementation of a web-based product configuration tool enabling the creation and management of a harmonized modular in-store display solution
• Set in motion a process to improve in-store displays and developed principles for best practice based on shopper marketing insights
• Key achievements
• Finalized reduction of 100+ custom in-store display solutions to a system of 12 modular displays
• Managed external suppliers and cross-functional internal stakeholders to establish the roll out across five business categories and 17 countries, including a roadshow for five key markets
• Leveraging design, enabled standardization across countries and categories for cross-category promotion and more choice to small countries and channels

Nov 2010 – Feb 2011 · 3 mos · Zürich Area, Switzerland

• Created imagery concepts for internal branding, prototype layouts for brand specifications, brand architecture scenarios, and social media campaign concepts
• Clients included ODLO, SIX Group, and UBS

May 2008 – Dec 2011 · 3 yrs 7 mos · Zürich Area, Switzerland

• Managed all aspects of business start-up from business case to UCD product development for a web-based athletic training platform for athletes, coaches, organizations and fans
• User experience (UX) and interface (UI) design, management and problem solving with external technical team, usability testing, planning integration of future devices and features
• Key achievements
• Beta platform test groups included Swiss Rowing, Swiss Swimming, Swedish Sports Federation, Swedish Olympic Committee, and FISA (International Rowing Federation)

Jun 2004 – Apr 2008 · 3 yrs 10 mos · Zürich Area, Switzerland

• Directed projects from briefing phase to implementation for brand identities, brand management
• tools and web applications while managing design teams in Zürich, Amsterdam, and Hamburg offices
• Tasks included client management, project planning, concepting, leading workshops, training, user research & testing, internal inspiration, as well as hiring
• Clients included Merck Sharp & Dohme (MSD), Schindler Elevators & Escalators, World Organization of the Scout Movement, T-Mobile and Congstar
• Key achievements
• Deutscher Designer Club “Gute Gestaltung 08” Silver Medal, Corporate Design) for Congstar
• Redesigned and guided the launch and localization of univadis portal in over 35 international markets
• Univadis medical portal ranked as number one in FR and DE

Jun 2001 – May 2004 · 2 yrs 11 mos · Zürich Area, Switzerland

• Coordinated design teams in San Francisco and Zürich
• Designed web applications, brand management tools and corporate identities through project planning, concepting and design
• Worked on assignments in Interbrand’s Amsterdam, Munich, Köln and Hamburg offices
• Clients included Adidas, Deutsche Telekom, KNORR, MSD, and Philips

Apr 1999 – Jan 2001 · 1 yr 9 mos · San Francisco Bay Area

• Managed a team of designers and collaborated with brand strategy consultants to produce concepts and prototypes for print, packaging and web
• Tested and presented potential screen interface solutions bridging design and technology
• Clients included 3Com, Franklin Covey, Hewlett Packard and South African Airlines

Apr 1998 – Mar 1999 · 11 mos · San Francisco Bay Area

• Worked with brand consultants and designers to create corporate identity systems as well as usage guidelines and design specifications for implementation
• Clients included Andersen Consulting (now accenture), Kaiser Permanente and Meritor

Jun 1997 – Mar 1998 · 9 mos · San Francisco Bay Area

• Collaborated with design directors and production managers to create packaging and identity systems
• Worked with engineers and web developers to produce information architecture and interface designs for web sites and online applications
• Clients included 3Com, Borders.com, E-stamp, Intel, Peet’s Coffee and Scient